The club for founders building better businesses in Fashion, Beauty & Design

Pathport travel guides were created for the travelers with an aesthetic sensibility, looking for the most beautiful addresses wherever they go. We collaborated with Chanel to create an exclusive series of four travel diaries called “Le Bel Eté”, to celebrate the launch of Les Eaux de Chanel (“Paris-Riviera”, “Paris-Deauville”, “Paris-Biarritz”, “Paris-Venise”).

Weekly travel column "Insta Destination".

Setting the global digital vision and strategy in line with brand's objectivesEditorial strategy and social content production for 20+ countriesBrand assets valorization: sports sponsorships (Wimbledon, the US Open, the Evian Championship), Maria Sharapova ambassador and limited edition bottlesDigital mediaGlobal monitoring and reporting

Setting the digital and social media strategy for corporate communications on key topics: Press Relations at the age of new media, Employer Branding and Sustainable Development Full redesign of danone.comLaunch of corporate Facebook and Twitter presenceManage a team of one web designer and a social media intern

Corporate press relations (Sustainable Development, HR, Finance and Strategy) with International Economic/ General interest pressFinance Communications with Investor Relations teamIn charge of Danone's newly created SICAV danone.communities press relationsMedia Training of Danone managers

Dealing with journalists inquiriesOrganizing interviews with key Danone stakeholdersMonthly, quaterly and yearly press reportsPress releasesAugure management

Dealing with suppliers (caterer, florist, band...)Before and day-of coordination

In charge of product placement for three clients within the Beauty Department: Remington, Frederic Fekkai, DyptiqueEmailing and "shopping" to journalistsData base updatePress clippings