Role is to establish and ongoing management of a global Market and Solutions team that is responsible for the development, justification and execution of Redflex’s global market and solution strategy for existing and new markets. This team has three main divisions and responsibilities. Solutions and Ideation• The facilitation of pre-sales discussions and the management of the ideation and discovery process to understand the client's business objectives and solution requirements.• Analysis and consolidation of information for the development of business cases to justify and prioritise development resources. • Define, develop and deliver differentiated offerings that market competitive and deliver best of class services.Global Market Strategy• Development and implementation of market strategies and plans that expand the markets for Redflex products and solutions globally – including channels to market. • Assess, develop and deliver a comprehensive strategic and tactical plan for business development, income generation in conjunction with regional representatives (e.g. Sales, Distributors, Resellers etc.)• Determining in market strategy, including market positioning, solution requirements and pricing strategy across all products, solutions and services in designated regional markets and channels.Commercial and Pricing• Determine the commercial feasibility of new products, solutions and markets and determine optimal market pricing position.• Develop specific go-to-market and pricing strategies for global markets.• Identify opportunities to optimize sales and profitability through pricing strategies

Lead the coordination, development and execution of marketing strategies for priority markets including countries, cities, businesses or applications that are determined to be strategic to the Telstra’s growth opportunities internationally and domestically.Redefine these International marketing strategies and execution plans in conjunction and alignment with business, solution and brand strategy to expand marketing capability while positioning Telstra for growth in the short to long term internationally.Through key brand and marketing programs build strong brand awareness, consideration and brand attributes in priority domestic and international markets, industries and customer segments.Utilise change management skills to further develop organisational competencies in marketing in country and region, as well as integrate insights and marketing skills as foundation for decision making in the division, including driving broad cross-functional collaboration across Marketing, Sales, product (including development) and Services.

Provide thought leadership and market differentiation programs to the Federal, State and Local Government, in addition to Defence, Healthcare, Education and Public Safety.Develop strategic market plans to align to corporate strategies to position Telstra for growth in key industry verticals globally including Digital Media, Mining and Emergency Services.Provide marketing, strategic and presentation support to Telstra’s sales and bid response teams making submissions globally for major opportunities and strategic accounts. Creation and implementation of a customer insights strategy to inform solution development and market and customer positioning.

Responsibility for Telstra’s Government marketing strategy, including major thought leadership and market differentiation programs to the Federal, State and Local Government, in addition to Defence, Healthcare, Education and Public Safety.Development and implementation of Bid Marketing approach and strategy - this involved the introduction and management of the bid marketing delivery team and mechanism. This is provided through marketing, strategic and presentation support to the companies bid, solution and sales response teams.

Management and implementation of strategic marketing plan to enterprise and government clients across Cloud (including SaaS and IaaS), Unified Communications (including VC), Mobility (including M2M), Network, Security and NBN. Management of team of 14

Executive within the Industry Development team of Telstra's Enterprise and Government division. Role includes;- management of Business Development, Solutions and Analytical team;- strategic planning and framework across all industry verticals;- consulting with key clients to define critical business issues, diagnosis and determining business solution requirements;- solution portfolio analysis, definition, roadmaps and sector deployment;- development of evidence based solution value propositions and client benefit statements;- strategic engagement and planning with client base.Verticals covered include Manufacturing, Transport & Logistics, Banking, Finance, Insurance & Professional Services, Healthcare, Retail, Education, Mining, Oil, Gas & Construction, Government, Public Safety & Security, Media and Entertainment.

Role within the advisory panel is to provide advice on user experience, market requirements and software development for Asian market.

Review of the business model options for the introduction, deployment and transition of Unique Health Identifiers (both patient and providers) across the State Health Department. This review entailed the development of a - comprehensive analysis of the existing health identifier capability, current state of data quality (and internal processes to maintain the integrity of this data) and the States existing business model to deliver the required functions in alignment with the strategic directions of the department;- conceptual business model that Unique Health Identifiers would perform within WA Health, across both administrative, clinical and communication functions;- review of the options available to the department and a recommended model/s, addressing strengths, weaknesses and a risk mitigation strategy, including “future proofing” the organisation from vendor dependencies;- options that would deliver the most penetration of the utilisation of health identifiers across the spectrum of the Western Australia healthcare continuum of care.- strategy for alignment of the WA Health to the Federal Governments and NeHTA’s National e-Health strategy - where Health Identifiers are detailed as one of the five key foundations required for e-Health.

As Head of Solutions, I managed a team of 14 that covered Australia, New Zealand and Canada. The Solutions team is responsible for- Presales – analysis of clients requirements, selection and demonstration of solution;- Tender responses, including selection and definition of the proposed solution;- Management of new products into the designated market;- Strategic direction of the products and solutions within the designated markets – this requires working with the customer to define Business Requirements and Global Product Management Group to define scope of product development.In addition, my role encompassed the following- Partnerships – selection of other ICT vendors and defining extent of relationship e.g. OEM, National, Global, Contract specific;- Client Strategic Workshops – to align the client’s future strategic requirements with existing or proposed product development.

KM Health provides consultancy services to a variety of companies in Australia and Asia within the healthcare (Aged and Community,Acute and Primary Care), ICT and marketing sectors. The company specialises in the areas of strategic development, marketing, ICT planning (including systems analysis), and financial modelling.Projects worked on were:- ICT strategy, tender process and project plan for implementation of a HRIS for major community care provider.- Development of SaaS strategy for industry sector- Development of an industry loyalty program- Sale of software business- Strategic development for Web 2.0 based sites for industry bodies- Strategic business plan and funding document for a B2B/B2C e-marketing start up in Philippines and Web 2.0 based site in Australia.- Negotiation of OEM agreement- Pilot project for home assistance for dementia patients- ICT strategy for 'greenfield' residential care provider

1. Development and coordination of the companies main forum in South East Asian with the iNSPIRE conference in 2006 and 2007. The event attracts over 120 delegates. This involved• The creation of the 3 day agenda,• Inviting and coordinating speakers • Liaison with strategic partners including sponsorship and exhibition arrangements.• Financial control of conference operating budget • Co-ordination of National User Forum’s 2. Development of new distribution models (including OEM and web based) for several of iSOFT’s products.3. Creation of Australian and New Zealand websites so as to improve the information flow and engagement with the clientele base. 4. Redefining and implementation of new engagement model for the marketing and selling to clients. 5. Defining of product offering to the Australian and New Zealand markets through the development of Client Strategic Plans (CSP) 6. Control and management of communication strategy and media liaison

I2M has the the distribution rights for enterprise image management software which is primarily utilised in the diagnostic imaging software industry. The role encompassed all business development and marketing responsibilities in Australia and South East Asia.

The company has offices in Melbourne and Sydney with existing clients within the advanced technologies, healthcare, software and logistics industries. The company delivers strategic solutions to the business community, with the ultimate objective of increasing the overall value of the organization. The ethos is to work in partnership with companies from the establishment of an idea, through to implementation and ultimately to achieve the stated objectives of the project.

PJA Computer Consultants (PJACC) is a privately owned Australian company who are a leading creator and the largest supplier (for pathology) of software products for diagnostic and clinical applications to the public health sector in Australia. PJACC major clients include Queensland Health (state wide system), Northern Sydney Area Health Service, Hunter AHS, PathCare, Eastern Health (Vic) and Flinders Medical Centre (SA). The role encompassed all Chief Executive Officer roles and responsibilities

In December 1998 I was approached by senior management in the AUSDOC Group to join the company. AUSDOC was a publicly listed corporation with a market valuation of $270 million, operating across a board range of Business to Business services including mail, document storage, freight, logistics and digital imaging.The company’s main source of profitability (the Australian Document Exchange) needed to be restructured and a strategic review was conducted by myself and led to the creation of GoMail. GoMail was established in August 2000 and launched by Senator Richard Alston (Federal Minister for Communications and Arts) in November 2000. The company was created to take advantage of changes to Postal Policy (Aggregation) and proposed amendments to the Postal Act that reduced the monopoly powers for the delivery of letters by Australia Post.In July 2001 the company assumed control of the Australian Document Exchange and AUSDOC Outsource Solution.

In September 1996 I was appointed as State Sales Manager in Victoria/Tasmania. The State had achieved a negative growth rate in revenue and margin in the year ending 30th June 1996. Also in the previous eighteen months the branch had turned over its sales staff twice, leading to low morale and client dissatisfaction. In June 1998 I assumed the role of National Projects Manager that was responsible for completion of negotiations with the Victorian Government for the development of an airport facility and to launch Fresh First throughout Asia.