Laurence Griffiths Email and Phone Number
Senior Product Manager and People Leader, with extensive Product Lifecycle Management at Fortune 500 Companies, in both consumer web & mobile User Experience (UX) and B2B AI & digital marketing products. I have led multiple Product Managment & Cross-Functional Teams (as large as 50 people) owning a Product Roadmap to deliver triple digit sales growth, significant improvements in user engagement & sales conversion and 0 to 1 product launches, with a track record of consistently surpassing KPIs.I am at my best when setting out a Product Vision & Strategy, using Data Analysis, Competitive Research and A/B testing, to determine the best path forward for Product success that serves the needs of customer and the business, with a particular love for solving complex technical problems that result in world class consumer User Experience (UX).Stakeholder Management is both one of my greatest strengths and joys in my professional life, as I truly believe that bringing together the right people across a business (UX, Engineering, Marketing, Sales, Data & Analytics and Executive Leadership) is when you truly create the best Product Strategy.Being extremely creative by nature, I am well versed in Wireframing & Prototyping UX in tools like Figma to facilitate the ideation process, although I'm equally strong with my attention to detail and love for process. I have extensive experience with Agile Methodologies, writing Features & User Stories in JIRA, working directly with Scrum Teams and using tools such as Confluence, Google Analytics, Tableau, Glassbox to get the job done. I also have a basic working knowledge of SQL and Python.Outside work: I'm originally from Wales, UK, and after starting my career in London, I moved to Southern California, where I live with my wife and two daughters. I've played dozens of sports through my life with the main ones being Rugby for 15 years and Brazilian Jiu Jitsu for 17 years, although learning to surf has taken over much of my mental sporting energy, on top of training for my first 50k ultra marathon. I also have a huge creative side (why I probably love digital UX) which is mostly reflected in my love for music and playing the guitar.
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Senior Product Manager, SvpM&T BankSan Diego, Ca, Us -
Senior Product Manager, Open BankingM&T Bank Oct 2024 - PresentBuffalo, New York, UsAs a Senior Product Manager, I lead M&T Bank’s strategic journey to comply with the CFPB Open Banking regulations, ensuring seamless integration across back-end API technology, vendor processes, and front-end consumer experiences, delivering impactful products that empower consumers to manage their personal finances with greater control and transparency.What is Open Banking?Open Banking is a transformative financial technology that allows consumers to access and control their financial data across multiple institutions, enabling smarter financial decision-making. It plays a pivotal role in powering leading FinTech solutions that touch the lives of millions of people daily.
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Digital Product ManagerLooking For My Next Digital Product Manager Opportunity Jul 2024 - Oct 2024I’m looking for Senior level Product Management roles, with a heavy UX focus on consumer web or mobile, ideally where I’m contributing to improving the lives of customers and allows me to tap into my creative side. My previous company decided to cut all remote workers in the Digital Organization in favour of people in offices, which means I now have the unique opportunity to really consider where I go next. Feel free to connect if you'd like to discuss any opportunities.I have extensive experience in Product Lifecycle Management, particularly in consumer web & mobile User Experience (UX) and B2B AI & digital marketing. Proven track record in leading Cross-Functional Teams and owning Product Roadmaps that deliver significant sales growth, user engagement, and successful 0 to 1 product launches, consistently surpassing KPIs.Expert in setting Product Vision & Strategy through Data Analysis, Competitive Research, and A/B Testing to achieve Product success that serves both customer and business needs. Strong in Stakeholder Management, bringing together teams across UX, Engineering, Marketing, Sales, and Executive Leadership to create an effective Product Strategy.Creative and detail-oriented, skilled in Wireframing & Prototyping with tools like Figma, and experienced in Agile Methodologies, JIRA, Confluence, Google Analytics, Tableau, and Glassbox. Basic working knowledge of SQL and Python.
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Lead Digital Product ManagerWells Fargo Jan 2022 - Jun 2024San Francisco, California, UsProduct Management of multiple business critical initiatives, to modernize the mobile web User Experience (UX) on WellsFargo.com consumer product pages, that serve millions of monthly users and owning a roadmap of development efforts to drive user engagement and sales conversion. Led multiple cross-functional teams including UX Designers, Engineering / Product Development, SEO, Marketing, Legal & Compliance and Executive Leadership to design and build mobile web User Experience (UX) that serves customer needs while aligning with business objectives.- First launch of high net worth deposit product user experience (UX) across +60 pages, leading a cross-functional team of +50 people, including Agile project management with product development Scrum team.- First launch of mobile responsive rate table user experience (UX), managing back end database migration and improving sales conversation rate by 15%.- A/B testing and owning roadmap of product development efforts that contributed to 300% growth on SEO share of voice to achieve #1 rank amongst competitors.- Development of first AI / ML keyword model to automate data analysis of sale chat transcripts.- Spearheaded rollout of Agile Methodologies best practices, to vastly improve backlog management, sprint planning and requirements gathering.Extensive use of tools such as JIRA, Confluence, Tableau, Google Analytics, Glassbox, Figma -
Digital Product ManagerWells Fargo Apr 2021 - Jan 2022San Francisco, California, UsLaunched multiple new features to improve sales conversion and user experience (UX) working with UX Designers, Developers, Marketing and other business partners to optimise conversion on the Wells Fargo checking pages for the Emerging Affluent and Student & Teen customer segments.UX optimization & Agile Methodologies : led effort to completely overhaul the Student & Teen banking page, optimizing for both mobile & desktop, resulting in 12% improvement in new account submissions and an 8% improvement in appointment bookingsSEO & Analytics: led several initiatives, leveraging multiple data sources, to drive significant improvements in SEO rankings for the Affluent & Emerging Affluent consumer checking product pages, optimizing for both mobile & desktop.
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Digital Product Management, Mobile Journey AnalystU.S. Bank Aug 2020 - Apr 2021Minneapolis, Mn, UsLed Agile product development efforts to launch features to millions of U.S. Bank mobile app users on iOS and Android:- Launched US Bank mobile app account aggregation user experience (akin to Mint) from MVP to market introduction for several million consumer customers, using extensive data analysis, market research, competitive analysis and A/B testing to deliver a best in class user experience (UX).- Leadership of cross functional team and project management of Agile product development efforts to deliver new customer features. Led scrum team of ~15 (Front End, QA, API) and partnered with UX Design teams to develop and execute on the product roadmap -
Global Product Manager, Ai Savings ProductsAmerican Express Global Business Travel Aug 2016 - Aug 2020New York, Ny, UsLed the development, launch and international expansion of highly successful Hotel Re-Shop Expert https://www.amexglobalbusinesstravel.com/hotel-re-shop-expert/ and later the Air Re-Shop Expert https://www.amexglobalbusinesstravel.com/press-room/american-express-global-business-travel-unveils-reshop-tool-maximize-air-savings/ two AI driven B2B savings products.- Leadership, mentoring and coaching team of 3.- Product lifecycle management, including 0 to 1 launch, of AI / ML NLP software to find significant savings on hotel & air travel programs, overseeing Agile product development with Scrum team, strategic planning of product roadmap and go-to-market strategy. - Managed Agile product development through full product lifecycle (MVP through to maturity) of in house software, input for UX of admin UI, AI NLP analysis & configuration. Launched in 10 countries, with performance significantly higher than key market competitors.- Budget management, stakeholder management and communication to gain and maintain executive support.- Ownership of KPI and revenue growth plans and delivered sales presentations to clients such as IBM, Pepsi, Honeywell, KPMG and Bank of America. -
Senior Digital Product ManagerAmerican Express Global Business Travel Jan 2015 - May 2016New York, Ny, UsPromoted in role to Senior Manager. Developed and globally lead the Amex GBT digital marketing program for all air, car and hotel partners. Developed and launched several digital marketing products, managed and negotiated media technology partnerships, sold marketing campaigns and managed relationships with key strategic marketing partners.- President’s Award Winner; given to top 1% of performers who have consistently exceeded expectations and made valuable contributions to the business of strategic importance- Developed and executed the product development and sales strategy driving growth of +500% in the programs first year and a CAGR or 118% from 2012 to 2015.- People leader to team of three- Project managed the development and launch of a SaaS campaign management system, propriety email marketing software and digital booking tool marketing software- Negotiated and then managed commercial agreements with two major travel industry tech companies (Sabre & Amadeus) for exclusive use and pricing of their marketing platform, more than doubling profit margins- Won internal compliance and legal approvals to launch end traveller marketing across 19 countries for the first time- Mobilised a sales force of +40 people by building excitement and enthusiasm, developing tools, processes and training for the products
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Digital Product ManagerAmerican Express Global Business Travel Nov 2011 - Jan 2015New York, Ny, UsPromoted in role to Senior Product Manager - see above role for achievements.Developed and globally lead the Amex GBT digital marketing program for all air, car and hotel partners. Developed and launched several digital marketing products, managed and negotiated media technology partnerships, sold marketing campaigns and managed relationships with key strategic marketing partners, people leader to team of three.
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Supplier Strategy & Development, Project AnalystAmerican Express Jul 2009 - Nov 2011New York, Ny, UsManagement of key global projects such as, developing the online supplier value proposition and executing commercial strategy for online media sales. Negotiation consultation including building data driven arguments to overcome negotiation barriers and delivery of the value proposition to key suppliers. -
Sale & Deal AnalyticsAmerican Express Sep 2008 - Jul 2009New York, Ny, UsResponsible for management of key UK market re-engineering projects, as well as improving performance metric reporting, deep mining card member data to support key initiatives and analysing trends and opportunities with all American Express accepting merchants. Role includes consultation for contract negotiations, driving the standardisation of reporting across the UK market and analytical, data driven decision support on critical business decisions.
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Account Support AnalystAmerican Express Aug 2007 - Sep 2008New York, Ny, UsWorked alongside a team of five client managers accountable for all aspects of American Express Card Acceptance agreements within strategic industries including project management, driving innovation within the financial reporting/forecasting and maintenance of account hierarchies.
Laurence Griffiths Education Details
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University Of LeicesterForensic Psychology -
University Of LeicesterPsychology
Frequently Asked Questions about Laurence Griffiths
What company does Laurence Griffiths work for?
Laurence Griffiths works for M&t Bank
What is Laurence Griffiths's role at the current company?
Laurence Griffiths's current role is Senior Product Manager, SVP.
What schools did Laurence Griffiths attend?
Laurence Griffiths attended University Of Leicester, University Of Leicester.
Who are Laurence Griffiths's colleagues?
Laurence Griffiths's colleagues are Briel Lamartina, Ronold Jenkins, Tabitha Degeest, Terry Plizga, Qayum Pana, Ahmad Raza, Kook Suksai.
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