I'm an advertising and marketing consultant with clients throughout the globe as well as Professor of Advertising, Marketing, and Social Media and Digital Strategies at Columbia College Chicago.As a creative director, copywriter, and/or marketing strategist, I’ve helped create solutions for many of the world's top brands and the results have been recognized with more than 125 creative awards. I’ve also had the honor of judging everything from truly international contests to local ones. My client experience ranges from the Fortune 500 to start-ups and non-profits; they include AARP, Amazon, Bay Valley Foods, Black & Decker, Frito-Lay, GE, George Foreman, Kraft, McDonald’s, MetLife, Midtown Athletic Clubs, Motorola, PETsMART, Sears, SC Johnson, Spacelabs Healthcare, Target, Unilever, United Airlines, and United States Postal Service, Veterans Administration, Vita Foods, and more. My full-time agency experience includes Frankel (now Arc Worldwide) and, as a consultant, more than 25 others, including 141 Worldwide (now Geometry Global), Draft Worldwide (now FCB), I Imagine Studio, Ryan Partnership, Slack and Company, and Thompson Recruitment (of J. Walter Thompson).Finally, I’m the co-author of Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement; Global Brand Management; Audio Branding: Using Sound to Build Your Brand, The Activation Imperative: How to Build Brand and Business by Inspiring Action, and other books; the author of the classic How to Succeed in Advertising When All You Have is Talent Second Edition, and the Executive Editor of The Get A Job Workshop. My writing has been published by the Harvard Business Review and others. And, my industry insights have been sought by CNN Business, the New York Times, Chicago Tribune, Chicago Sun-Times, San Diego Union Tribune, Exame (Brazil´s largest business magazine), and AARP The Magazine, TV and radio programs across the country, and others.Specialties: Highly strategic creative director, writer, and educator. Strong background in concept ideation and strategic and copy development. Success in activation, advertising, direct response, and interactive for many Fortune 500 brands.