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Seasoned Regional Field Marketing Manager using a combination of analytical skills, market needs analysis, customer insights, and leadership to build and execute programs that result in a qualified pipeline & measurable revenue growth. Strong skills: Wide Tech marketing experience from large software vendors (Oracle) to smaller cybersecurity companies. Strategic thinking skills with the ability to make data-driven decisions. Truly hybrid Sales & Marketing approach by working closely with sales. Touching all points of the customer lifecycle to move prospects through the "buyer journey". Expertise: ABM, leads generation, leads nurturing, digital marketing, channel marketing, customer retention, customer references, social media...Soft skills: "can do" attitude, sales & customer oriented, proactive, innovative, and team player.Tools expertise: Salesforce, Eloqua, Marketo, Demandbase
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Regional Field Marketing ManagerWiz Oct 2023 - PresentNew York, Ny, UsWiz is a revolutionary new approach to cloud security. The only agentless, graph-based CNAPP that provides 100% visibility, ruthless risk prioritization, and time-to-value across teams that build and secure cloud.Today, Wiz is trusted by more than 45% of Fortune 100 companies.Key Responsibilities in a fast-paced environment.- Plan and execute annual Marketing plans for France- Outbound and Inbound leads detection campaigns (tradeshows, conferences, webinars, digital..)- Increase Brand awareness (content syndication, LinkedIn ads)- Track program results via SFDC & Tableau- KPIs; leads conversion, SQO, revenue, growth - ABM approach (addressing the specific target accounts needs + adapt messaging to personas)- Customer retention and advocacy- Partner marketing campaigns My main mission is to build impactful programs through multiple channels to expand audience reach, increase purchase intent throughout the buyer’s journey -
Southern & Central Europe, Regional Field Marketing ManagerSkybox Security Sep 2020 - Sep 2023San Francisco, California, UsSkybox Security gives security leaders the cybersecurity management solutions they need to eliminate attack vectors and safeguard business data and services every day. With unparalleled visibility and context-aware intelligence of the attack surface, Skybox solutions drive effective vulnerability and threat management, firewall management and continuous compliance monitoring.Key Responsibilities- Plan and execute annual ABM (Account Base Marketing) plan for Southern and Central Europe (France, Italy, Spain, DACH, EE)- Work cross-functionally across all marketing departments from product marketing, corporate marketing to create & implement field programs.- Outbound and Inbound leads detection campaigns (events, live event, digital)- Leads detection campaigns through partners to develop incremental pipeline - Increase Brand awareness in target markets (press coverage, content syndication, LinkedIn ads)- Plan and execute deal closing & customers retention campaigns - Work with sales to identify gaps in key personas within strategic accounts- Use of intent tools (MRP, Demandbase) - Track program results via SFDC & Tableau- Maintain programs budgets- Communicate on achievements and modifications to the strategy to various stakeholders.- KPIs; MQA, engagement, leads conversion, pipeline contribution, new logos, winbacks... -
Southern Europe, Field Marketing ManagerSkybox Security Apr 2018 - Sep 2020San Francisco, California, UsKey Responsibilities- Plan and execute annual ABM (Account Base Marketing) plan for Southern Europe + South Africa)- Work cross-functionally across all marketing departments from product marketing, corporate marketing, channel marketing to create & implement field programs.- Outbound and Inbound leads detection campaigns - Integrated campaigns through partners to develop incremental pipeline contribution - Increase Brand awareness in target markets (press coverage, content syndication)- Customers retention and new logos acquisition (roundtables, CISO dinners)- Work with sales to identify gaps in key personas and contact information within strategic accounts; - Track program results via SFDC- Maintain program budgets- Communicate achievements and modifications to the strategy to various stakeholders.- KPIs; leads conversion, pipeline contribution, new logos, winbacks... -
Southern Europe, Field Marketing ManagerInfoblox Nov 2014 - Sep 2017Santa Clara, California, UsInfoblox (NYSE: BLOX) is the leader in Automated Network Control. Unlike traditional networks which are manual, fragile and vulnerable–Infoblox technologies make essential services of the modern network (such as DNS, DHCP and IP Address Management), automated, resilient and performing at their highest levels.Missions for Southern Europe (France, Spain, Italy, Portugal, Israel): - Moving Prospects through Purchase Process & Buyer's Journey- Developing business value to enable selling higher in accounts (CxO) & ABM (account base marketing)- Developing integrated campaigns aligned with Corp messaging to launch new security solutionsAchievements:- Pipeline contribution by +30% from local marketing activities- Penetration of new security market / CISO (chief security officers) audience reached- Customers retention (user groups) and new logos acquisition (large accounts)- Contributed to corporate critical initiatives such as lead scoring implementation for a better qualified pipeline, new ISR model implementation, and first worldwide annual conference -
Alliances & Channel Marketing ManagerRed Hat Mar 2013 - Nov 2014Raleigh, Nc, UsRed Hat s the world's leading provider of open source solutions, using a community-powered approach to provide reliable and high-performing cloud, virtualization, storage, Linux®, and middleware technologies.Missions : - Establish the Alliances & Channel Marketing plan, aligned with Red Hat strategy, addressing technical and business audiences to position Red Hat as a Trusted Advisor for enterprise and generate a qualified pipeline,- To grow the revenue of theses new emerging solutions through strategic partners such as key OEM partners (HP, IBM), key ISVs, key Alliances, and key System Integrators (Atos),Achievements: - Successfully executed first Openstack Cloud foundation sponsoring events, first Openstack Cloud workshops, first C-level events, first SI marketing conjoint campaigns, - Contributed to change Red Hat France positioning, from single product (Linux) to a multiple solutions portfolio (Virtualization, Middleware & Cloud), hence helped sales to hit high growth targets -
Western Europe, Technology Marketing ManagerOracle Jul 2008 - Mar 2013Austin, Texas, UsObjectives: Responsible in Southern Europe for building Marketing / Demand Generation programs to support and grow revenue of Oracle Security Technology Solutions (Identity & Access Management, Database Security). Missions:- Own the construction of Security Solutions (Identity & Access Management, Database Security) marketing plans for Southern Europe - aligned with Oracle Corporation strategy to optimize new solutions awareness on the market, increase demand generation, detect leads to build qualified pipeline, Achievements: - 5 years of proven record leads generation campaigns which helped on daily basis hundreds of sales people to sell database, middleware, IAM and Cloud solutions, with a early 2 digits growth. - Kicked-off IAM business in Southern Europe and grew it up to 70m$. - Helped sales people to sell first Cloud deals by successfully executing first Cloud campaigns (Seminars, CIO roundtables...) -
Channel & Midmarket Marketing ManagerOracle Sep 2004 - Jul 2008Austin, Texas, UsAct as the marketing interface between the french VARs, VADs and Oracle France.Develop Midmarket business through partnersMissions : - To monitor, analyze and develop the sales of Oracle Technology products (database, application server, busines intelligence...), through the french VARs & VADs Channel. Achievements:- Dell France Alliance partnership launch. After 3 years Dell became 1st Oracle Database reseller. - - Increased of indirect revenue through VARs (2 digits growth).- Midmarket 2 digits business growth (indirect business) -
Emea Marketing Product ManagerApc By Schneider Electric Mar 2000 - Sep 2004Rueil-Malmaison, Île-De-France, FrAct as the marketing interface between the EMEA IT Channel (Distributors & Resellers) and the European APC headquarters.Missions : - Monitor, analyse and develop sales of the two main products ranges (SMB & Entreprise) in terms of revenue and market shares- In coordination with R&D at Corporation, participate to development strategy for the EMEA product ranges - Build Marketing Plans with Pan-European Distributors,- Build Trade Marketing Plans with main EMEA RetailersAchievements:- Increased revenue and market shares of APC product ranges in EMEA. Effective launches of dozens new products within EMEA.- Consolidation of preferred relationships with Pan-European Distributors, -
Marketing Product ManagerTech Data Jan 1997 - Mar 2000Clearwater, Florida, UsAct as marketing interface between Networking & PC suppliers and Tech Data french subsidiary (wholesaler of IT products)Missions ; Purchase, Manage and Develop PC and Network product ranges. Negotiate with suppliers (marketing funds, sales conditions…).Achievements: Increased revenue and weight of Tech Data France. Effective new brands launches.
Laurence Riviere Skills
Laurence Riviere Education Details
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Escp Business SchoolMaster Dirigeant -
Essec Business SchoolWeb-Marketing
Frequently Asked Questions about Laurence Riviere
What company does Laurence Riviere work for?
Laurence Riviere works for Wiz
What is Laurence Riviere's role at the current company?
Laurence Riviere's current role is Regional Field Marketing Manager at Wiz.
What is Laurence Riviere's email address?
Laurence Riviere's email address is la****@****cle.com
What is Laurence Riviere's direct phone number?
Laurence Riviere's direct phone number is (408) 625*****
What schools did Laurence Riviere attend?
Laurence Riviere attended Escp Business School, Essec Business School.
What skills is Laurence Riviere known for?
Laurence Riviere has skills like Demand Generation, Lead Generation, Product Marketing, Cloud Computing, Multi Channel Marketing, Enterprise Software, Channel Partners, Online Marketing, B2b Marketing, Direct Marketing, Go To Market Strategy, Channel.
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