Laurence Snow Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Datchet, Berkshire, United Kingdom

Working on the day-to-day operations of xbox.com my duties include producing and managing digital campaigns. I curate content and develop the user experience of the Sales and Specials page which now receives over 1.5 million visits a month.

Reading, United Kingdom

I joined Sungard AS in a new role that was created to increase digital footprint through producing engaging content online and on social media. As this is a new role I have had to define a process in order for projects to run efficiently. Key duties-Produce full digital campaigns and evergreen content from executive briefs, white papers and case studies-Develop and define an efficient process for undertaking digital projects including using Gantt charts-Create and implement social campaigns to increase engagement-Optimise user experience to drive conversion-Lead the creation and build of macro content-Deliver engaging and brand consistent digital content-Drive on-site SEO and traffic conversion optimisation -Work with SEM agency to implement on site changes to improve site performance-Designing webpage and site comprehensive layouts-Work cross-division to support Events, PR and Campaign Activity

Reading, United Kingdom

Starting initially with Xbox Live as a Publishing Assistant for EMEA, my role then developed in to Project Manager for 3rd party games at a global level. My key responsibilities include the concept and production of editorial game promotions on Xbox One and migration campaigns on Xbox 360. These range from basic promotions to full custom experiences, competitions and mini games. This position allows me to build relationships with publishers such as Activision, EA, Ubisoft, Warner Bros and many others. I have worked on both E3 and gamescom conference coverage which required a great deal of planning and communication due to the instantaneous nature of covering a live event. This role relies heavily on editorial knowledge, attention to detail and communication skills. Key duties- Project management of editorial game promotions and experiences within SLA- Liaising with stakeholders and building relationships with internal marketing and publishers- Constantly developing new concepts to increase audience engagement with the purpose to drive digital sales- Managing projects from concept through to promotion and maintenance- Calendaring, creating and publishing game content and promotion- Extensive quality control on experiences and promotion including design, copy and build testing- Organising and checking localised contentSelected achievements- Ran the most successful discount campaign on the Xbox 360 since the launch of the console in 2013- Planned and built 2015 E3 console editorial coverage- Developed a system to improve the ease and time taken to plan and implement large and complex editorial experiences which I then rolled out across the business- Was a key part of the Xbox One launch in EMEA markets- Assisted in the development of a reactive game news section to increase editorial engagement on the Xbox One

Bracknell

I was responsible for writing and optimising content for the 3M eCommerce website as well as creating, building and developing paid advertising campaigns. Key duties- Writing keyword-rich, engaging content for the eCommerce website- Creating and implementing promotions and routes into new markets- Advising, creating, developing, running and reporting on advertising campaigns- Designing promotional banners, website components- Using AdWords MCC, campaign budgeting, analytics and reporting - Creating, monitoring and meeting annual objectives for PPC and SEO- Providing mentoring and training to the business groups and brand marketers- Keeping a consistent focus on KPI's and ROI from paid advertising project- Researching and discussing new paid and organic updates and methods

Reading, United Kingdom

Having initially worked within Yell’s New Media division as a Project Manager, I was soon seconded to the Amendments department because of my graphic design and writing experience. There I performed graphic and text amends before fronting up a specialist writing team. From that position I was then recruited into the Resolutions department where I managed escalated accounts and CEO level complaints through to resolution. I then progressed to team deputy manager where I regularly reported to the operations manager, maintained workflow and managed the team’s performance.Key duties- Account management- Problem solving- SEO Copywriting- High level complaint handling- Creating and meeting detailed design briefs- Setting and meeting strict project deadlines- Graphic and web design- Proof reading- Social media management- Html and CSS- Customer service and retention

In my spare time I have been involved in a range of projects for various companies including a music database for a record company, creating branding and designing business logos. In July 2011 I was asked to assist in setting up The Martin Rushent Foundation and commissioned to create a piece of artwork that was displayed at The Music Producers Guild Awards 2012 where the Rushent family were presented the first Special Recognition Award from the Music Producers Guild and the Brit Awards. Key skills- Artwork- Advertisement design and creation- Assist in company branding- Logo design- Website design- Social media implementation and management- Marketing and PRSelected achievements- My artwork on display at the MPG Awards 2012 and Grammy Awards 2012- Designing the front end for a ‘music search engine’ for a record company