Laurence Vogel

Laurence Vogel Email and Phone Number

Marketing and Business Development Director @ AABRS
United Kingdom
Laurence Vogel's Location
United Kingdom, United Kingdom
Laurence Vogel's Contact Details

Laurence Vogel personal email

n/a
About Laurence Vogel

I am an experienced Country Manager and Sales Director with over 15 years experience at this level. A driven and determined senior level executive who delivers to targets and plans whilst empowering others to excel and deliver in their roles. Energetic, self motivated and diligent with strengths that include strategy and business planning, budgeting and forecasting, business development and growth, branding, client communication, promotion marketing, system improvement and operational processes. My sector experience covers professional services, IT, FMCG and retail.I have an enormous contact network of senior level decision makers, including Managing Directors, CEOs, partners, Finance Directors and other stakeholders, which has been cultivated over the last 17 years across the UK. My management style is one of empowerment and engagement with colleagues by encouraging ideas and feedback to drive a business forward whilst always remaining focussed on the agreed plan and strategic direction. This has enabled me to handle and deliver multiple strategic projects on time and on budget.Additionally I am one of the few being followed on Twitter by @BarackObama

Laurence Vogel's Current Company Details
AABRS

Aabrs

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Marketing and Business Development Director
United Kingdom
Website:
aabrs.com
Employees:
26
Laurence Vogel Work Experience Details
  • Aabrs
    Marketing And Business Development Director
    Aabrs
    United Kingdom
  • Aabrs
    Marketing & Business Development Director
    Aabrs Nov 2023 - Present
    London, Gb
    Insolvency practice supporting businesses and individuals through difficult times. Helping them make the best decision for themselves and their business. Offering Members Voluntary Liquidations, Creditors Voluntary Liquidations, Company Voluntary Arrangements, Company Administrations, Compulsory Liquidations, Pre Pack Administrations, Bankruptcies and IVAs.Here to help sharpen the company's marketing and business development activities - from lead generation through the website, social media, email marketing and networking.
  • Toluna Corporate
    Enterprise Account Director - Cpg & Retail
    Toluna Corporate Sep 2021 - Oct 2023
    Norwalk, Ct, Us
    Market research SaaS platform – working with leading CPG & retail businesses to help them conduct consumer research at scale. Player-manager role to manage some key accounts, lead the new business activity and coach my team to grow existing accounts and develop new business opportunities themselves, delivering over £3m in revenue in 2022.Key Achievements:• Opened up net new business accounts across 2022 and 2023 including the likes of Nestle UK, GSK, New Look, Oatly, DS Smith, Bakkavor, Lotus Cars whilst also growing some core accounts in the team including P&G and Church & Dwight.• Supported my team in delivering a 3 year renewal of a brand tracker with Dr Martens worth £900k• Won a competitive pitch with B&Q to deliver agile research in 2022• Grown existing clients in to multiple regions – Church & Dwight, DS Smith and Oatly• Implemented robust outreach efforts to ensure all clients and contacts across our portfolio had regular communication from us from promotional deals to new functionality. Resulted in over 250 new business and existing client meetings per year.• Secured 100 people attending from our portfolio to our client events – more an any other internal team• Spoke with our UK Head of Research at two Food & Drink Innovation conferences in 2022 on topics covering plant- based innovation and how to handle the challenges around pricing and out of stocks in a cost of living crisis.• Built relationships across the business so I can deliver an unbridled client experience and bring the right expertise to RFPs to ensure they can be the best they can be, giving us the best chance of success.• Toluna UK Sales personality of the year 2022 as voted for by my peers.
  • Informanagement Uk Ltd
    Uk Head Of Sales & Operations
    Informanagement Uk Ltd May 2008 - Aug 2021
    London, Kingsbury, Gb
    Digital publishing and software company delivering a marketing and communications SaaS solution for accountancy practices across UK, The Netherlands and Germany. Responsible for the UK office overseeing sales, operations, production, client management, HR, and finance.Key Achievements:• Consistently responsible for 50% of the annual new business generated, through recurring fees and subscriptions. Currently 70% of time spent generating new business. • Delivered YOY growth for 11 consecutive years - grown larger than more established Dutch office, with over 550 clients and multi £m turnover.• Grown to #1 UK marketing SaaS solution for accountancy firms.• Built up UK sales and telesales teams.• Created and implemented the infrastructure for continued UK success - created an operational strategy and delivery manual, including sales and marketing plans for the UK team to adopt and adhere to.• Regular speaker and presenter to groups of accountants on ‘How to improve your image as an accountant’ across the UK. • Multi-site established UK team - Built and grown the UK team to 12 staff across two offices with additional remote editors and software development team in Pakistan.• Ultra-low staff turnover - Successfully recruited and trained all staff with key staff continually retained within the business (majority of staff circa 5-8 years).• Successfully acquired a competitor business and integrated in to Informanagement UK.• Successful negotiation of several commercial partnerships - with the ACCA, ICAEW, IFA, ICPA and Adobe EchoSign – delivering 10-20% of new business leads and revenue YOY.• Successfully developed and launched new products to the UK market - File&Sign (2014), InforLearning (2015), InforMailer v1 and v2 (2012, 2016) and InforWijzers (Q1 2018) in to the UK and its subsequent adoption in to The Netherlands and Germany.• Articles regularly published in industry journals and on social media.
  • Digital And Direct Communications
    Business Development Director
    Digital And Direct Communications Jan 2008 - Mar 2008
    Integrated marketing agencyKey Achievements:• Cold called and scheduled meetings and tenders for new business with companies in the FTSE 250 such as TUI, Fortis, ABN Amro, ASDA and the London Mint.• Created a process driven and structured new business strategy for 2008/9 including routes to generate leads and raise awareness of the business in the industry.• Conducted a tender process for hiring a PR agency from beauty parade through to appointment.
  • Phone Intelligence
    Commercial Director
    Phone Intelligence Aug 2003 - Dec 2007
    Business to business sales and telemarketing consultancyKey Achievements:• Delivered 50% of new business efforts, growing the business YOY by 40%.• Averaged £250K pa in new business.• Scaled up the telemarketing team from 1 to 17 employees over 4 years.• Implemented robust processes and systems for both sales and the telemarketing team• Expertise in delivering projects on sales strategy and implementation for professional service firms, IT and software companies and management consultancies.• Delivered projects using Sales Therapy, our own inhouse sales methodology.• Regular speaker at networking events, resulting in additional new business YOY.
  • M&K Creative
    Account Director
    M&K Creative Feb 2002 - Aug 2003
  • Geronimo Marketing & Communications
    Account Manager
    Geronimo Marketing & Communications Oct 1999 - Feb 2002
  • Safeway
    Marketing Executive
    Safeway Jul 1997 - Oct 1999
    Us

Laurence Vogel Skills

B2b New Business Development Email Marketing Business Development Account Management Marketing Strategy Management Small Business Sales Business Planning Marketing Management Accountants Start Ups Digital Marketing Marketing Strategy Strategic Partnerships Selling Direct Marketing Online Advertising Entrepreneurship Lead Generation Social Media Business To Business Online Marketing E Commerce B2b Marketing Crm Customer Relationship Management Social Media Marketing Sem Brand Development Mobile Marketing Integrated Marketing Sales Management Web Analytics Marketing Communications Multi Channel Marketing Business Strategy Digital Media Advertising Budgeting Solution Selling Software As A Service Leadership Team Management Presentation Skills Ppc Digital Strategy Public Relations Software Development

Laurence Vogel Education Details

  • Middlesex University
    Middlesex University
    Business Studies

Frequently Asked Questions about Laurence Vogel

What company does Laurence Vogel work for?

Laurence Vogel works for Aabrs

What is Laurence Vogel's role at the current company?

Laurence Vogel's current role is Marketing and Business Development Director.

What is Laurence Vogel's email address?

Laurence Vogel's email address is la****@****una.com

What schools did Laurence Vogel attend?

Laurence Vogel attended Middlesex University.

What are some of Laurence Vogel's interests?

Laurence Vogel has interest in Children.

What skills is Laurence Vogel known for?

Laurence Vogel has skills like B2b, New Business Development, Email Marketing, Business Development, Account Management, Marketing, Strategy, Management, Small Business, Sales, Business Planning, Marketing Management.

Who are Laurence Vogel's colleagues?

Laurence Vogel's colleagues are Iain Morrison, James Langley, Tommy Abrams, Michael Barrett, Uma Pednekar, Melvyn Langley, Rebecca Novani.

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