Laurence Vogel Email & Phone Number

United Kingdom

London, Gb

Insolvency practice supporting businesses and individuals through difficult times. Helping them make the best decision for themselves and their business. Offering Members Voluntary Liquidations, Creditors Voluntary Liquidations, Company Voluntary Arrangements, Company Administrations, Compulsory Liquidations, Pre Pack Administrations, Bankruptcies and IVAs.Here to help sharpen the company's marketing and business development activities - from lead generation through the website, social media, email marketing and networking.

Norwalk, Ct, Us

Market research SaaS platform – working with leading CPG & retail businesses to help them conduct consumer research at scale. Player-manager role to manage some key accounts, lead the new business activity and coach my team to grow existing accounts and develop new business opportunities themselves, delivering over £3m in revenue in 2022.Key Achievements:• Opened up net new business accounts across 2022 and 2023 including the likes of Nestle UK, GSK, New Look, Oatly, DS Smith, Bakkavor, Lotus Cars whilst also growing some core accounts in the team including P&G and Church & Dwight.• Supported my team in delivering a 3 year renewal of a brand tracker with Dr Martens worth £900k• Won a competitive pitch with B&Q to deliver agile research in 2022• Grown existing clients in to multiple regions – Church & Dwight, DS Smith and Oatly• Implemented robust outreach efforts to ensure all clients and contacts across our portfolio had regular communication from us from promotional deals to new functionality. Resulted in over 250 new business and existing client meetings per year.• Secured 100 people attending from our portfolio to our client events – more an any other internal team• Spoke with our UK Head of Research at two Food & Drink Innovation conferences in 2022 on topics covering plant- based innovation and how to handle the challenges around pricing and out of stocks in a cost of living crisis.• Built relationships across the business so I can deliver an unbridled client experience and bring the right expertise to RFPs to ensure they can be the best they can be, giving us the best chance of success.• Toluna UK Sales personality of the year 2022 as voted for by my peers.

London, Kingsbury, Gb

Digital publishing and software company delivering a marketing and communications SaaS solution for accountancy practices across UK, The Netherlands and Germany. Responsible for the UK office overseeing sales, operations, production, client management, HR, and finance.Key Achievements:• Consistently responsible for 50% of the annual new business generated, through recurring fees and subscriptions. Currently 70% of time spent generating new business. • Delivered YOY growth for 11 consecutive years - grown larger than more established Dutch office, with over 550 clients and multi £m turnover.• Grown to #1 UK marketing SaaS solution for accountancy firms.• Built up UK sales and telesales teams.• Created and implemented the infrastructure for continued UK success - created an operational strategy and delivery manual, including sales and marketing plans for the UK team to adopt and adhere to.• Regular speaker and presenter to groups of accountants on ‘How to improve your image as an accountant’ across the UK. • Multi-site established UK team - Built and grown the UK team to 12 staff across two offices with additional remote editors and software development team in Pakistan.• Ultra-low staff turnover - Successfully recruited and trained all staff with key staff continually retained within the business (majority of staff circa 5-8 years).• Successfully acquired a competitor business and integrated in to Informanagement UK.• Successful negotiation of several commercial partnerships - with the ACCA, ICAEW, IFA, ICPA and Adobe EchoSign – delivering 10-20% of new business leads and revenue YOY.• Successfully developed and launched new products to the UK market - File&Sign (2014), InforLearning (2015), InforMailer v1 and v2 (2012, 2016) and InforWijzers (Q1 2018) in to the UK and its subsequent adoption in to The Netherlands and Germany.• Articles regularly published in industry journals and on social media.

Integrated marketing agencyKey Achievements:• Cold called and scheduled meetings and tenders for new business with companies in the FTSE 250 such as TUI, Fortis, ABN Amro, ASDA and the London Mint.• Created a process driven and structured new business strategy for 2008/9 including routes to generate leads and raise awareness of the business in the industry.• Conducted a tender process for hiring a PR agency from beauty parade through to appointment.

Business to business sales and telemarketing consultancyKey Achievements:• Delivered 50% of new business efforts, growing the business YOY by 40%.• Averaged £250K pa in new business.• Scaled up the telemarketing team from 1 to 17 employees over 4 years.• Implemented robust processes and systems for both sales and the telemarketing team• Expertise in delivering projects on sales strategy and implementation for professional service firms, IT and software companies and management consultancies.• Delivered projects using Sales Therapy, our own inhouse sales methodology.• Regular speaker at networking events, resulting in additional new business YOY.

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