Lauren-Elizabeth Colley's Location
United States, United States
Lauren-Elizabeth Colley's Contact Details
Lauren-Elizabeth Colley work email
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About Lauren-Elizabeth Colley
Global tech leader and content strategist with 15+ years managing high-performing teams. Experience managing complex products and projects requiring stakeholder management and cross-functional collaboration.
Lauren-Elizabeth Colley's Current Company Details
Lauren-Elizabeth Colley Work Experience Details
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Sr. Executive ProducerMicrosoftUnited States
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Executive ProducerMicrosoft Jan 2024 - PresentAtlanta, Georgia, United StatesOversee a production team of creative producers, project managers, writers, external agencies to develop high-impact, AI solution-aligned videos, case studies and other B2B content to support software sales pipelines. Help refine and develop creative production processes to support a thriving engine that produced 169 customer stories, generated +260K site visits in FY24.- Collaborate with product marketing groups and other stakeholders to map story objectives to business priorities, drive alignment and mitigate risks for delivering within deadline and budget. - Review and edit technical product content to ensure narrative is engaging, and drives adoption of products and solutions.- Engage customers to gain a comprehensive understanding of their use cases, industry insights and solution impact to inform story framework. Accounts including Dow, Campari Group, Lumen, Cineplex, Air India, and Andretti Karting. - Analyze content performance data and provide recommendations to optimize processes to produce at-scale.
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Interim Director Of Editorial Curation, GlobalTwitter Mar 2022 - Jan 2023Atlanta, Georgia, United StatesManaged and coached a globally distributed, team of 87 multilingual Leads and Content Specialists; served as Chief of Staff and strategic sounding board to Sr. Director, while also providing quantitative analysis of projects, evaluation of impact and actionable insights. - Executed content strategy that provided intelligence needed to improve the context, relevance and health of the content people see on Twitter; resulted in 739K mDAU, 2.41 million UAM, and -1.6 million misleading Tweet impressions (+11% YOY).- Evolved organizational design to strengthen global leadership, refine performance management process, diversify recruiting efforts and increase operational rigor.- Developed written and verbal communication strategies to aid in executive influence, change management and conflict resolution.- Managed product experiments that leverage team subject matter expertise and cultural competency to train machine-learning models; i.e. ranking Tweets to refine model sending trending content to users (+64K mDAU, +792K UAM).- Received Twitter Impact Award (2021 performance); selected for WELead Twitter Cohort April 2022. -
Sr. Lead Of Editorial Curation, North AmericaTwitter Oct 2020 - Mar 2022Atlanta, Georgia, United StatesManaged and coached a team of 32 Leads and Content Specialists to help Twitter be a contextualized conversational layer for users; ongoing strategic support to the Dir. of Editorial Curation, providing data analysis of team productivity and operational recommendations.- Localized and operationalized global content strategy for US and Canada; collaborated with other Senior Curation Leads to ensure global alignment, execution and milestone fulfillment.- Revamped structure of regional leadership for greater efficacy and talent retention; led implementation across Americas, APAC and EMEA; resulted in +9% in employee satisfaction.- Led partnership with Notifications Team to expand push notifs candidate pool; 288K mDAU, 190K UAM.- Reviewed, approved global and multi-market event coverage plans; liaison to Media Partnerships team.
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Sr. Editor, DigitalAtlanta Journal-Constitution May 2019 - Oct 2020Greater Atlanta AreaManaged 14-member multi-disciplined team of producers and specialists to ensure audiences across all digital channels; served as chief of staff to the Sr. Managing Editor, providing counsel and actionable insight for newsroom initiatives.- Collaborated with Editors across the newsroom as well as Product, Analytics, Marketing, and Sales to set ongoing digital priorities to maximize the value of content, driving 65 million monthly page views.- Led and attended strategic meetings on behalf of the Sr. Managing Editor, ensuring key strategies are aligned with OKRs and implemented across teams.- Created strategy for Super Bowl LI “Social Stadium” with fans-first, social-first content that included 1,500 posts across 23 channels, reaching 26M+ and generating 1.2M+ visits; blueprint for Braves Opening Day at SunTrust Park and Falcons Opening Day at Mercedes-Benz Stadium.- Invited to Poynter’s Leadership Academy for Women in Media Oct. 2020 Cohort; 2018 Facebook Accelerator for Journalists. -
Audience Development ManagerAtlanta Journal-Constitution Dec 2016 - May 2019Greater Atlanta AreaLed team to execute digital distribution strategies that increase audience size and referral traffic; identify, test, implement strategies to diversify social media portfolio; coached newsroom on best practices for self-distribution.• Created and drove strategy making AJC.com one of the 20 Most Engaged Regional U.S. News Sites on Facebook with 83 percent YOY audience growth and 24 percent YOY increase in referrals.• Spearheaded four-month social campaign to fully leverage UGA’s road to the 2018 Rose Bowl and College Football National Championship reaching an audience of 5.8 million, garnering 260K engagements.• Developed social strategy for “Doctors & Sex Abuse”, a Pulitzer Prize-nominated series, through 1.7K social posts distributed across 10 O&O accounts, reaching 2.3M and producing 267K referrals.
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Content ProducerAtlanta Journal-Constitution Mar 2015 - Dec 2015Greater Atlanta AreaCreated, curated and distributed digital content that drove audience and advertising revenue growth; managed freelance digital content contributors• Developed and edited content that drove 3.1M referrals; Averaged 346K pageviews monthly (27 percent above goal).• Winner of the “Distro Derby” initiative that provided the foundation for AJC.com content recirculation strategy.• Within the first month of hiring, executed strategy for core Facebook page that doubled post reach and garnered 25 percent lift in referrals.
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Social Media CoordinatorAtlanta Journal-Constitution Oct 2014 - Mar 2015Greater Atlanta AreaManaged core AJC social media accounts; responsible for working with the Social Media Manager to define the objectives and strategy of each social media account.
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Social Strategist & Community ManagerIris Worldwide Jun 2013 - Sep 2014Greater Atlanta AreaImplemented content localization and Facebook distribution strategies (organic and paid, optimized to reach multi-segmented digital audiences, and support core business objectives for key clients:• Shell US, Durex USA -
Communications & Program ManagerSouthface Apr 2009 - Jun 2013Provided overall program and stakeholder management for the design and launch of the Sustainable Cities Institute (Home Depot Foundation initiative) and the shipping of its website. · Designed and implemented communications and messaging strategy to launch and maintain the Sustainable Cities Institute.· Developed content production plan to populate the Sustainable Cities Institute website.· Consulted more than 25 sustainability officers and other municipal leaders across the US on conservation best practices. -
Vice President Of DesignJohn Wieland Homes Nov 2000 - Aug 2008Led 15-member team of managers and designers, developed and executed sales and marketing strategies for optimal revenue growth, profit margin and customer satisfaction. -
Project EngineerTurner Construction Sep 1999 - Nov 2000Atlanta, Georgia, United StatesReviewed and approved construction drawings and product submittals for contract, budget and master schedule compliance. Project support to Project Manager and Project Superintendent. -
Project EngineerBovis Lend Lease Sep 1997 - Sep 1999Raleigh, North Carolina, United StatesReviewed product submittals for contract document compliance; coordinated permit, punchlist and occupancy requirements. Project support to Project Manager and Project Controller. -
Intern ArchitectKroskin Design Group Pc May 1996 - Aug 1997Norfolk, Virginia AreaCAD drawing production
Lauren-Elizabeth Colley Education Details
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Architecture / Construction Technologies -
Phoebus High School
Frequently Asked Questions about Lauren-Elizabeth Colley
What company does Lauren-Elizabeth Colley work for?
Lauren-Elizabeth Colley works for Microsoft
What is Lauren-Elizabeth Colley's role at the current company?
Lauren-Elizabeth Colley's current role is Sr. Executive Producer.
What is Lauren-Elizabeth Colley's email address?
Lauren-Elizabeth Colley's email address is lc****@****ajc.com
What is Lauren-Elizabeth Colley's direct phone number?
Lauren-Elizabeth Colley's direct phone number is (404) 526*****
What schools did Lauren-Elizabeth Colley attend?
Lauren-Elizabeth Colley attended University Of Virginia, Phoebus High School.
Who are Lauren-Elizabeth Colley's colleagues?
Lauren-Elizabeth Colley's colleagues are Angelyn Haprilla, Anand Rajeswaran, Rady Bass, Dr. Joe Shepherd, Belen Cagigas, Sarah U., Bo Simmons.
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Lauren-Elizabeth Colley
United States
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