Lauren Kulhanjian Conrow Email & Phone Number

Nairobi County, Kenya

I was elected by senior-leadership and my fellow colleagues to serve as one of three Volunteers to craft organizational policies and solutions, give technical feedback on programming, and act as an intermediary between senior-staff and the volunteer population for enhanced workplace collaboration.

Naitasiri Province, Viti Levu, Fiji

I’m honored to be contributing to the Peace Corps’ ethos of sustainable development and intercultural exchange to promote unity and expand ideas of what’s possible. My work includes furthering entrepreneurial activity, financial management knowledge, and project design + management skills within an ecosystem of indigenous (iTaukei) village communities. This work falls under the Community Economic Empowerment Program (CEEP), a human-centered framework developed in partnership with the Government of Fiji to meet the nations’ need for trained professionals.

With over 14.5M in contributions thus far, The Society for Orphaned Armenian Relief (SOAR) is a 501(c)(3) nonprofit organization dedicated to providing humanitarian relief to orphaned Armenian children. Working with a loyal donor base and a trusted network of corporate partners, SOAR distributes clothing, educational supplies, medicine, and other essential resources to orphaned Armenian children throughout the world.

By harnessing science and cosmology, contemplative traditions, storytelling, ecology and more, Pseads (“seeds”) initiatives revitalize how individuals and communities experience learning, cultivate expressive living for creative development, and relate to nature and themselves in order to unleash innovation and ultimately maximize individual and collective purpose.

San Francisco Bay Area

• Managed operations of, and initiated concept for, a ‘Harvest of the Heart’ Coalition for Impact event of 200 guests, which raised $80,000 in 6 weeks. Lead a team of 5 to execute this project from vision ideation to manifestation in an agile 6 week timespan. I personally secured 7 event sponsors, offsetting 25k in event costs through in-kind contributions. My team secured 4 keynote speakers, including award-winning National Geographic photographer Steve Uzzell, and writer + activist Belvie Rooks.• Developed model for a corporate-partnership program, ‘World Receivers’. In these mutually beneficial, co-creating partnerships, Pseads’ research-based, novel pedagogy is used to develop and deliver custom, corporate-workshops in exchange for sponsorship of Pseads’ educational programs. This partnership also includes hands-on, service-based program support opportunities, thus providing community-engagement and fulfillment for corporate employees.• Increased overall brand communications by 350%.• Quadrupled mailing list subscriptions in 3 months.• Built a CRM tracker for internal use.• Developed brand vision + a brand book for a socially entrepreneurial product line, ‘The Poetic Life’.

Los Angeles Metropolitan Area

I measured and amplified how brands and consumers connect by utilizing data to develop product and category strategies for Fortune 50 clients:• Measured effective equity and brand desire using the Brand Value Creator model (BVC), and brand association with the Brand Mental Networks solution (BMN)• Tracked campaign effectiveness and endorsement value• Conducted qualitative research through focus group facilitation, and synthesized both quantitative and qualitative market survey data in Excel• Developed presentations to present on findings and strategic recommendations; the majority of our clients were undertaking rebranding initiatives.

San Francisco, California, United States

• Orchestrated a brand-activation event in Southern California; hosted a pop-up truck in 9 ULTA store locations for 425+ guests, generating 9k in profit and a 1,331% WoW growth• Engineered a Brand Ambassador program (‘Kinbassadors’) emphasizing IRL connection with Gen Z target market

San Francisco, California, United States

• Contributed to product development; conducted competitive analysis for upcoming products, wrote packaging copy, ideated to name products• Tracked and analyzed PR metrics using SimilarWeb and Muck Rack

• Assisted in developing and executing the marketing strategy for the product launch of 'Self Smooth', the 2023 Cosmopolitan Clean Beauty Award winner for Best Face Exfoliator.

My role included:• Designing digital marketing assets to be used on the WSJ best-selling author’s LinkedIn page, Instagram, and website• Conceptualizing and implementing the marketing strategy, namely a LinkedIn video campaign using the books’ high-profile endorsers• Booking 5 podcast appearances for the author• Organizing the launch event for 100+ guests in Los Angeles

Boston, Massachusetts, United States

I’ve been highly involved in my family’s ‘intellectual entertainment’ business since a young age. While I'm typically involved in some capacity (consulting, sponsor acquisition, etc), I took a contracted role while living in one of CSS's seven cities. - Managed speaker arrival process; 2x monthly- Coordinated pre-lecture reception & dinner logistics (a VIP event for 40 of CSS's major sponsors); maintained and built professional relationships at these pre-lecture events- Oversaw event flow for 5200+ guests monthly (2,660 per event); collaborated with stage managers, box office, security and emcees.-Developed print, Facebook and radio ads; tracked and analyzed channel effectiveness.Past speakers include: Jane Goodall, Bill Clinton, Gloria Steinem, Bill Nye, Michael Pollan, Laura Bush, Doris Kerns Goodwin, Robert Redford, Madeleine Albright, Jane Fonda, Jay Leno, Steve Wozniak, Elizabeth Gilbert, Theresa May, Ken Burns, Colin Powell & more.

Los Angeles Metropolitan Area

⬝ Conducted outreach to upcoming designers and artists to feature on the site; collaborated with them to design site-exclusive product⬝ Wrote copy for email blasts and digital marketing assets⬝ Assisted in event production; helped to plan and execute 4 brand-hosted partnership events, each for over 200 people.

Boston, Massachusetts, United States

• Organized large scale events both within and outside of Northeastern’s entrepreneurial community, namely the annual NEXPO showcase where 40 ventures pitched to investors for anywhere between $100k to $1.5M in funding

Boston, Massachusetts, United States

⬝ Initiated and developed a brand wide sustainability initiative within Birch Lane specialty brand; researched supplier’s sourcing and production ethics, analyzed the environmental impact of current SKUs, and developed iconography for the site to communicate sustainable product features⬝ Built Excel sales reports; utilized pivot tables to streamline access to specific data sets; presented findings weekly during all-team meetings⬝ Worked closely with external suppliers throughout the product innovation process to design, develop, and upload SKUs to the Birch Lane site based off category assortment gaps

Hollister, California, United States

⬝ Developed and executed Kids PPE Face Mask Pouches; designed the cartoon animals with Illustrator and Photoshop. The pouches were presented to Target buyers, resulting in a $3.75 million initial purchase of the product.⬝ Spearheaded the style selection for a Young Adult Line for Target; worked with graphic designer to produce trend-forward packaging, conducted an ethnographic study on teen’s preferences⬝ Selected and designed prints and glass styles for the 2021 January Eyewear Collection ⬝ Entered orders, preformed sales audits, and managed inventory in Epicor EPR⬝ Ran all social media platforms (Instagram, Facebook, Tiktok) and created content for these sites

Boston, Massachusetts, United States

⬝ Worked closely with the Series’ media sponsors to develop and sign season sponsorship contracts ⬝ Served as the sole customer service representative; responded to emails, communicated customerrequests with box offices in the Series’ seven cities, answered subscribers questions over the phone ⬝ Independently initiated the use of Facebook marketing; worked with graphic designer to design platform-specific ads, ran and managed ads through their seven Facebook accounts

Yerevan, Armenia

Impact Hub Armenia Social Innovation Development Foundation is a social innovation incubator, community, and space with a mission to support social impact projects and enterprises which implement positive social change in Armenia and beyond.

Corte Madera, California, United States

Worked in the stock room, assisted customers in the fitting rooms and at the register, and helped design the layout of the store.

Kentfield, California, United States

Worked as a checkout cashier at a local supermarket. ​Helped customers with their groceries, cleaned, and answered customers' questions.

Bachelor Of Science In Business Administration - Bsba, Dual Concentration: Brand Management, Entrepreneurship

Activities and Societies: IDEA: Northeastern University’s Venture Accelerator, NU Social Enterprise Institute, Pensive: A Global Journal.

Graduate Certificate, Western Esotericism

UofA Faculty of Humanities, through the Centre for the Hermetic Philosophy and Related Currents (HHP). Research emphasis on New Age.

Bachelor'S, Business Administration

Semester abroad in London, England. Took courses in International Business, Applied Mathematics for Business and Economics, Cultures.

Education record

Activities and Societies: Took 10 Advanced Placement (AP) classes. Journalist for The Redwood Bark (award-winning, student-run newspaper).