Lauren Covington Email & Phone Number

Addison, Texas, US

Katy, TX, US

• Oversee all marketing activities for the company including managing one team member, multiple vendors, contractors and agency partners and working cross-functionally with the sales director, COO and product lead.
• Work across departments to develop marketing, branding and sales initiatives to drive new leads with the goal of converting them to paying customers.
• Launched new ecommerce solutions via Hubspot which directly contributed to a 37.5% revenue growth in 6 months.
• In 2023: Decreased cost per lead by 39% and increasing lead volume by 41% YoY which led to a 25% YoY customer growth and 16% YoY revenue growth.
• Secure and manage brand partnerships like Texas Health, Methodist, Memorial Hermann, Under Armour, American Heart Association, Poppi and Crook & Marker.
• Managed grand opening and market launch plans for three facilities. For a 2023 opening, we had nearly 1,100 leads before opening our doors and over 300 people attended our opening event from my marketing efforts.

Katy, TX, US

Stamford, Connecticut, US

• Responsible for day-to-day account/client/budget management, yearly planning, cross-functional leadership, vendor relationships and program activation.
• Grew my client's scope for our agency from Shopper Marketing Agency of Record to Brand Agency of Record. This was the first Brand Agency of Record work for IN Connected Marketing.
• Managed brand campaigns and shopper marketing efforts for client. Included website development, eCommerce, Amazon store roll out, social media, display, influencer marketing, point of sale signage and more.
• Owned program planning and activation for Walmart and Albertsons Safeway.
• Managed one direct report and several team leads.

Stamford, Connecticut, US

Irving, TX, US

• Supported account management teams with strategy, planning, project management, consumer insights and market research initiatives for one of the largest telecommunications companies in the U.S.

Bentonville, AR, US

• Primary point of contact for clients (Park Place Dealerships, Virgin Hotels, ClinicPass, Nebraska Furniture Mart). Included managing budgets, strategizing on feature/product development and project management.
• Lead software/technology/digital product development teams. Included managing timelines, resourcing and budgets. Required having working knowledge of technology best practices and compatibility across mobile devices.

Lewisville, Texas, US

• Managed corporate marketing initiatives as a key member of the company's first marketing department (also functioned as an in-house agency). This included acquisition and awareness campaigns that resulted in 50% growth.
• Managed global social media and email marketing campaigns for multiple business units and products. This included RFPing and rolling out new email software for the company.
• Assisted in global company rebrand and ensured brand consistency throughout the company and across all marketing communications.
• Developed and executed content marketing strategies, supported PR firm and SEM activities.
• Managed corporate website updates, news and blog posts.
• Supported the sales team, various business units, CMO and VP, Global Marketing by managing business development activities.

Dallas, TX, US

• Assisted in the development, management and execution of marketing campaigns for clients such as Capital One, Verizon Wireless, Alltel, VHA and the National Restaurant Association.
• B2C and B2B campaigns included direct mail, email, banner ads, radio spots, websites, microsites, multi-touch strategies, integrated campaigns, branding, sweepstakes and more.
• Managed portions of Alltel’s transition to Verizon Wireless through multiple direct mail campaigns to their various customer segments.
• Developed and managed the company-wide new hire on-boarding processes.

Dallas, TX, US

• Managed the company's marketing and lead generation initiatives, media planning and business development efforts. This included managing the agency's social media, website, print advertising and public relations, to.
• Assisted in market and competitive research for new business pitches.
• Created and maintained a server-based library to house all business development resources, such as case studies, creative samples, company information, employee biographies, awards, rankings, press releases and more.

• Project Coordinator for multiple campaigns for retailer 7-Eleven and their charity partners – USO, Feed The Children and Susan G. Komen.
• Managed product, point-of-sale and advertising creative development.
• Managed manufacturing, distribution and maintenance of the product.
• Responsible for vendor outsourcing, product placement and tracking sales.
• Developed and assisted in executing marketing plan and promotional materials. Included scheduling PSAs, coordinating print and radio advertisements, assisting in the set up and execution of a television special with.
• Scheduled, coordinated and executed radio remotes, record release parties, photo shoots, music video shoots and press conferences for artists and their upcoming releases.

Helped devise and execute marketing tools for artist promotions and development.

US

New York, NY, US