Lauren Cozzi Email & Phone Number

Washington, District Of Columbia, United States

Conducts media relations positioning NAR as the most credible, trusted source of real estate information with major national, regional and local media outlets in consumer/trade print, broadcast and online publications. Raises awareness about key programs, reports and research that align with NAR’s strategic plan and business priorities. Drafts, edits and pitches news releases and announcements, and secures media coverage, including for the high-profile, monthly Pending Home Sales Index. Responds to daily media inquiries and collaborates with various NAR teams and state/local associations to pull and provide data and information, and coordinate interviews for journalists in a timely manner. Authors columns and editorial submissions. Supports, builds relationships with and provides valuable information and resources to state/local associations.

Washington, Dc

Built and implemented thoughtful, strategic communications programs that defined brands, issues and programs; increased audience and stakeholder engagement; and raised awareness and profile(s). Expert in branding and positioning, media relations and messaging. Specialized in advocacy, climate, corporate, ESG, marketing and nonprofit communications — including crisis communications. Consulted directly with clients and partnered with Caplan Communications as Campaign Director.Clients: Alaska Wilderness League, American Apparel & Footwear Association (AAFA); American Rivers — America’s Most Endangered Rivers®; Binge Eating Disorder Association (BEDA); a book; California Product Stewardship Council (CPSC); The Center of Anna Maria Island; DCRally4Refugees; Defenders of Wildlife; Environment America — Regional Greenhouse Gas Initiative (RGGI); IssueVoter; Fors Marsh Group — AmeriCorps; The Joyce Foundation; A Life Story Foundation — The Giving Challenge, Yoga for ALS; National Association of Conservation Districts (NACD); National Trust for Historic Preservation; Plastic Oceans International; UNITED SIKHS; The Wilderness Society.

Washington D.C. Metro Area

Developed and executed strategies that raised profile to help federal agencies take advantage of awards, programs, research and work. Secured top-tier media coverage of priorities, e.g., “Best Places to Work” report, the Center for Presidential Transition, “Government Disservice” report, Service to America Medals (Sammies). Created content and messaging for external communications, including regular broadcasts, columns and interviews for The Washington Post’s Federal Coach, Federal Player and On Leadership section; Federal News Network radio and ABC 7 WJLA-TV. Counseled and prepared CEO and senior staff for interviews and media relations. Enhanced Partnership’s press relationships as primary point of contact.

Hanover, Md. (Near Baltimore)

Developed external communications strategy that achieved business objectives. Strengthened brand/business with new messaging, global brand standards, communications templates and marketing collateral. Enhanced thought leadership and attracted new clients/candidates by publishing original content. Improved corporate reputation, increased visibility and reached target audiences by securing media coverage of business lines and increased saturation in trade media. Upgraded corporate culture by implementing internal communications strategy that raised employee awareness, confidence and trust (confirmed by survey).

Washington, Dc

Positioned disability nonprofit organization as trusted resource, connector, innovator and field leader by creating new messaging, marketing collateral and website. Solved brand fatigue by rebranding and creatively communicating with audiences, e.g., UCP’s first online annual report and a new online tool for “The Case for Inclusion” report, which achieved higher audience engagement. Ensured consistent market positioning across nearly 100 offices worldwide by creating new brand identity/usage guidelines, messaging and customizable marketing pieces, including an online logo-generation tool for all offices. Increased donations/support by raising awareness through strategic traditional and social media relations, marketing and branding. Strengthened funding relationships by promoting partner programs. Oversaw creation and implementation of new social media strategy.

Washington, Dc

Managed daily operations of Marketing and Communications Department. Promoted to Assistant Director of Marketing & Communications. (See Director position for additional detail.)

Washington, Dc

Served messaging, publicity and marketing needs to enhance media coverage and provide vital, comprehensive information. Promoted to Assistant Director of Marketing and Communications. (See Director position for additional detail.)

Washington, Dc

Developed and implemented strategic communications plans and conducted media relations on global and US teams, achieving client goals across a wide variety of industries. Enhanced business credibility for first female executive at Feld Entertainment by securing a profile story in The New York Times (The Boss: The Call of the Circus). Drove awareness about HP environmental sustainability business priorities with a recycling facility visit, interview and story in The Economist (Less is More). Raised awareness about the Marine Corps America’s Marines campaign to an audience of more than 21.6 million. Created historic volunteer participation and media coverage for 2009 Martin Luther King Day of Service. Built strong rapport/trust with clients, e.g., Corporation for National and Community Service: AmeriCorps, Deloitte, Feld Entertainment (Ringling Bros. and Barnum and Bailey, Disney on Ice, Disney Live!), HMSHost, HP, K12, Marine Corps, Special Court for Sierra Leone, Student Conservation Association.(formerly Hill & Knowlton)

New York, Ny

Enhanced visibility for company and brands: AMC, fuse, IFC Center, VOOM HD Networks, WE tv. Managed corporate communications, conducted media outreach, secured coverage and built press relationships in advertising/marketing, animation, cable, news, Hollywood and travel/tourism media.(Cablevision subsidiary; formerly Rainbow Media)

New York, Ny

Established baseline media relations and event management experience as part of Rubenstein Marcomms and Real Estate groups. Secured media coverage in healthcare, nonprofit, real estate, retail, and travel/tourism press. Client highlights: AD Council: CureSearch, BMW: MINI, Douglas Elliman, Gilt restaurant at The New York Palace Hotel, Madame Tussauds, NYC & Company, The South Beach Diet Cookbook, St. John’s University.

Bridgeport, Ct And Stamford, Ct

Prepared, supported and managed congressman with line-by-line schedule and briefings for all meetings and appearances.

Norwalk, Ct (Throughout Fairfield County)

Initiated and coordinated grassroots efforts with Town Committee-members in 17-town congressional district, leading to reelection win. Supervised event planning for district convention, election night celebration and numerous fundraising receptions.

B.A., Government, Spanish

Double Major

Spanish Summer Study Abroad Program

Cádiz and Madrid, Spain