Lauren Crites Email and Phone Number
Scottsdale, AZ, US
Lauren Crites's Location
Scottsdale, Arizona, United States, United States
Lauren Crites's Contact Details
Lauren Crites work email
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Lauren Crites personal email
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Lauren Crites phone numbers
About Lauren Crites
A highly accomplished Creative Director with over 20 years of diverse experience in the design industry, offering a proven track record in creative leadership, strategic brand development, and innovative design execution. Passionate about delivering compelling brand experiences through cross-functional collaboration, I excel in inspiring teams and driving projects from concept to completion. With a deep commitment to exceeding client expectations, I aim to leverage my brand strategy, event design, and creative direction expertise to elevate an organization’s creative initiatives and shape impactful brand narratives.
Lauren Crites's Current Company Details
Hello Happiness Design
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Creative Director and Graphic Design
Scottsdale, AZ, US
- Website:
- hellohappinessdesign.com
- Employees:
- 1
Lauren Crites Work Experience Details
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Creative Director And Graphic DesignHello Happiness DesignScottsdale, Az, Us
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Creative Director/Graphic DesignHello Happiness Design Nov 2015 - PresentScottsdale, AzAt Hello Happiness Design, I specialize in event branding, print design, presentation design, and offer creative direction to teams.• When freelancing full-time, I handle over 75 projects a year, ranging from short-term one-offs to multi-month collaborations, delivering creative solutions for clients from Fortune 500 corporations to local businesses. • All my work comes through word of mouth or referrals, a testament to the quality and trust I build with clients. My work has increased brand engagement by an average of 30%, with a client satisfaction rate of 98%. I’ve also boosted event attendance by up to 25% through dynamic design activations, enhancing both brand visibility and audience interaction.• Owning Hello Happiness Design means I handle much more than just design work. I’m also deeply involved in business development, project management, client relations, accounting, and marketing. • These responsibilities underscore the scope of my role, allowing me to cultivate leadership skills and embrace the entrepreneurial spirit that drives my business forward. By managing each aspect, from initial client interactions to the final invoicing, I ensure that every project is executed seamlessly and reflects my commitment to both creative excellence and strategic business growth.Top Clients: Hidden Valley Ranch, Hartmann Studios, Inc., Kingsford, MyFitnessPal, Onward Learning, Mutoh, Keap, RIE, Decibel Events, CPG Events, Level5 Events, ReThrive, PigBrig Trap Systems, and Rebalance Health
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InstructorArizona State University Aug 2021 - PresentMesa, Arizona, United StatesAs an instructor at Arizona State University’s Graphic Information Technology program, part of the Ira A. Fulton Schools of Engineering, I teach two essential online courses Graphic Communications and Portfolio Design and Presentation.• Graphic Communications introduces students to the fundamentals of graphic design, serving as a prerequisite that sets the stage for their entire educational journey in the program. • Portfolio Design and Presentation helps senior students prepare their portfolios and refine their personal branding, equipping them with the skills they need to transition into the workforce.• Teaching both the introductory and capstone courses allows me to bookend the program, providing foundational insights to freshmen and professional preparation to seniors. Through my online curriculum, I focus on fostering creativity, critical thinking, and practical application, ensuring that students gain the skills necessary to succeed in the ever-evolving field of graphic design. My role reflects my dedication to education and mentorship, empowering students to pursue their career goals with confidence. -
Associate Creative DirectorHartmann Studios Nov 2021 - Apr 2024RemoteAt Hartmann Studios, I specialized in crafting unforgettable brand experiences through memorable events. By building strong relationships with both current and new clients, I successfully grew the business client roster, leading to an increase in awarded projects and expanded opportunities. I developed comprehensive creative briefs that guided design direction, ensuring alignment with client objectives and project guidelines. • Championed a team of graphic designers and copywriters, fostering a collaborative environment that emphasized quality and adherence to project timelines. I oversaw the development of event concepts, meticulously refining ideas to meet client expectations, align with project goals, and stay within budget constraints.• A key part of my work involved facilitating direct communication with clients, where I conducted meetings to understand their vision, preferences, budgets, and event requirements. I also played a crucial role in new business development by conceptualizing and crafting compelling RFP presentations. These presentations showcased innovative ideas and strategic solutions that secured key accounts with clients like Adobe, ServiceNow, and Apple.• Conceptualized and designed engaging event activations for in-person events, enhancing attendee experiences through immersive and interactive elements. These activations captivated participants, elevating the overall impact of each event and solidifying the agency’s reputation for delivering exceptional brand experiences.Top Clients: Adobe, CrowdStrike, Oracle, The Home Depot, Illumina, Autodesk, Service Now, Sleep Number, Golden State Warriors, and the City of San Francisco -
Creative DirectorArizona Boardwalk Apr 2016 - May 2021Scottsdale, AzAt Arizona Boardwalk, a premier entertainment destination in Scottsdale, I led the creative direction and enhanced the guest experience across attractions, restaurants, and shops. I established OdySea Aquarium’s brand and exhibits from the ground up, and revitalized Butterfly Wonderland, transforming outdated exhibits into dynamic, engaging displays. Throughout my tenure, I played a key role in expanding the destination from one attraction to eight, overseeing branding, environmental design, and exhibit creation for four major attractions, which elevated the overall experience.• Spearheaded branding and interior designs for retail and dining venues, such as a candy store, pizzeria, and frozen playground, ensuring alignment with brand vision and guest experience goals.• Managed vendor relationships from quote gathering to production, negotiating to keep projects within budget. • Streamlined marketing operations by creating efficient creative request processes, allowing seamless project management across the entertainment destination. • Directed large-scale advertising initiatives, spanning out-of-home, print, and digital channels, boosting brand visibility and attendance.• Oversaw photo shoots and social media strategy, producing content that maximized weekend and holiday attendance. • Implemented wayfinding signage to improve navigation, strengthening Arizona Boardwalk’s reputation as a top destination. -
Creative DirectorOrigami Owl Sep 2015 - Nov 2015Chandler, AzAt Origami Owl, a jewelry brand that empowers individuals to tell their stories through customizable lockets and charms, I began as a Creative Services Manager and advanced to Art Director, ultimately serving as Creative Director. In these roles, I led a talented team to deliver high-quality creative assets, establishing cohesive brand design and guidelines that aligned with Origami Owl’s storytelling mission.• Spearheaded immersive event designs for large-scale gatherings, including retail and merchandise displays, stage design, event graphics, and presentation materials for audiences of up to 5,000 attendees. • Directed catalog design for seasonal campaigns, overseeing fashion photo shoots to highlight the beauty and versatility of the products, and the design of supplemental assets, such as social media posts, rack cards, and other printed sales materials, to support and extend the campaign's reach.• My creative direction also extended to video content creation, driving brand awareness and engagement through dynamic campaigns shared across social media channels.• Through thoughtful and energetic execution, I led creative projects that significantly boosted brand recognition and ROI. During my tenure, I was instrumental in doubling the number of sales representatives and achieving a 400% increase in overall sales.• My journey from Creative Services Manager to Creative Director reflects a commitment to elevating the brand’s impact and fostering meaningful connections with customers. -
Art DirectorOrigami Owl Oct 2014 - Sep 2015Chandler, Arizona, United States
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Creative Services ManagerOrigami Owl Mar 2013 - Oct 2014Chandler, Arizona, United States
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Art DirectorEinstruction By Turning Technologies Jun 2011 - Mar 2013Scottsdale, AzI began my journey at eInstruction Corporation, a B2B edtech company focused on advancing student and district-wide success, as a Senior Graphic Designer. I was later promoted to Art Director and, in the process, relocated with the company from Maryland to Arizona.• Cultivated the end-to-end design process across various mediums, including packaging, print design, sell sheets, presentations, catalogs, email newsletters, and campaigns, ensuring all creative work aligned seamlessly with brand identityand objectives.• Directed product photo shoots to create high-quality imagery that elevated the brand image, and I designed impactful trade show booth displays that effectively communicated the company's value proposition to engage attendees.• Managed the development of compelling multi-level email campaigns that increased engagement and conversions among our target audience. Collaborating closely with cross-functional teams, I aligned design initiatives with marketing and sales strategies, ultimately contributing to the company’s mission of supporting student and district-wide success. -
Senior Graphic DesignerEinstruction By Turning Technologies May 2009 - Jun 2011Columbia, Maryland, United States
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Graphic DesignerBmww Strategic Marketing & Branding Dec 2006 - Dec 2008Windsor Mill, MdAt BMW&W, which specializes in consumer products for both national and international brands, I created impactful catalogs, packaging, and in-store retail graphics that aligned with brand identity and market positioning. • Developed point-of-purchase designs to enhance product visibility and brand recognition in retail settings. • My work included crafting cohesive branding solutions that resonated with target audiences and collaborating closely with clients to deliver creative solutions that drove consumer engagement. • By implementing strategic design approaches, I optimized packaging and retail graphics to boost shelf appeal and drive sales growth for client brands.Top Clients: CoverGirl, MaxFactor, Mally Cosmetics, DeWalt, Black & Decker, Kobalt Tools, DAP, Goodwill of Maryland, and MedStar Health -
Graphic DesignerHarvey Agency Apr 2006 - Oct 2006Sparks, MdAt Harvey Agency, a consumer product-focused design firm working with national and international brands, I developed visually compelling retail graphics that enhanced brand visibility and customer engagement in-store. • Utilized advanced Photoshop retouching techniques to ensure high-quality product presentations. • Collaborating with cross-functional teams, I translated client objectives into effective design solutions that resonated with target audiences. • My keen eye for detail and strong understanding of design principles allowed me to deliver polished, professional graphics that met client expectations and elevated brand perception.Top Clients: CoverGirl, MaxFactor, McCormick Spices, Manischewitz -
Graphic DesignerUs Foodservice Inc Feb 2004 - Jul 2004Columbia, MarylandWorking as a short-term contract graphic designer, I designed brochures and packaging for B2B food products, enhancing product visibility and supporting business growth through impactful visual communication.
Lauren Crites Skills
Graphic Design
Art Direction
Logo Design
Advertising
Web Design
Corporate Branding
Social Media Marketing
Email Marketing
Marketing
Brochures
Graphics
Social Media
Catalogs
Visual Communication
User Interface Design
Corporate Identity
Newsletters
Adobe Creative Suite
Packaging
Mac
Creative Direction
Posters
Online Marketing
User Experience
Interaction Design
Online Advertising
Branding And Identity
Layout
Photoshop
Brand Development
Trade Shows
Typography
E Commerce
Dreamweaver
Direct Mail
Illustration
Illustrator
Branding
Indesign
Software Packaging
Annual Reports
Adobe Acrobat
Flash
Collateral
Art
Social Media Design
Packaging Design
Annual Report Design
Public Speaking
Environmental Graphics
Lauren Crites Education Details
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Business Of Art And Design -
Package Design -
Graphic Design
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High School/Secondary Diplomas And Certificates -
Graphic Design
Frequently Asked Questions about Lauren Crites
What company does Lauren Crites work for?
Lauren Crites works for Hello Happiness Design
What is Lauren Crites's role at the current company?
Lauren Crites's current role is Creative Director and Graphic Design.
What is Lauren Crites's email address?
Lauren Crites's email address is lc****@****ert.com
What is Lauren Crites's direct phone number?
Lauren Crites's direct phone number is +194038*****
What schools did Lauren Crites attend?
Lauren Crites attended Maryland Institute College Of Art, Pratt Institute, The Maryland Institute College Of Art, Marjory Stoneman Douglas High School, Rhode Island School Of Design.
What skills is Lauren Crites known for?
Lauren Crites has skills like Graphic Design, Art Direction, Logo Design, Advertising, Web Design, Corporate Branding, Social Media Marketing, Email Marketing, Marketing, Brochures, Graphics, Social Media.
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