Head Of Marketing, Business Development, Education
Rocklin, Ca, Us
Promoted to lead three departments - Marketing, Education and Sales. Oversaw teams of professionals responsible for business-to-business and business-to-consumer brand awareness, product marketing, digital marketing, earned and paid media, national and international product distribution, education, events, product pricing, packaging, and digital channels. Reported to the CEO.Product marketingBrand awarenessE-commerceCommunicationsEarned mediaBusiness developmentProduct forecastingMarketing campaigns Website development Content strategyTraditional & digital mediaSearch engine marketingSocial media (organic and paid)RemarketingMarketing automation CRM and audience segmentation Loyalty campaignsDirect mailEvent coordinationInternal and sales presentationsEducationContest development and coordinationBusiness-to-business marketing (B2B)Business-to-consumer marketing (B2C)PartnershipsProduct pricing