Oversee marketing technology, digital marketing, and marketing analytics. Lead teams of professionals to deploy the marketing tech stack and implement integrated marketing campaigns. Report to the CMO.

Directed the digital services team for one of the nation's largest credit unions, including digital product and platform management, UX/UI design, UX research, and marketing enablement. Partnered with IT and business units to develop simple and personal end-to-end experiences including new features and enhancements for consumer and member digital channels (online and mobile banking, credit cards, digital account opening, loans, investments, online appointment scheduling etc.). Reported to the Chief Digital Officer.

Directed system/enterprise teams responsible for consumer digital strategy, digital marketing and MarTech for the organization, serving over 80 communities across the West Coast and Hawaii. My teams deployed engaging digital platforms and effective multichannel marketing campaigns. Reported to the Head of Marketing, Strategy and Communications for the system.Digital Marketing:Content generation & strategyMultichannel marketing campaignsCRM and marketing automation, personalized email, and direct mailSearch engine optimization (SEO)Lead generationListings managementSocial mediaE-newsletterDigital advertising & search engine marketing (SEM)AnalyticsBrand awarenessDigital Strategy:Chatbot / virtual assistant deploymentPatient Portal refreshAdventistHealth.org website, blog & micrositesWebsite migration and redesignEmployee news mobile appOnline appointment website implementationOnline reviews integration into the websiteSalesforce Marketing Cloud implementationIntranet redesignSystemwide screensavers infrastructure and content

Managed, developed and executed digital and direct marketing programs for the Federal Government Programs Division. Reported to Division Executive Director.Email campaigns Website managementContent strategySearch engine optimizationSearch engine marketingMarketing automation email campaignsReport on key performance indicatorsDigital and traditional advertisingCampaign optimization Project management

Promoted to lead three departments - Marketing, Education and Sales. Oversaw teams of professionals responsible for business-to-business and business-to-consumer brand awareness, product marketing, digital marketing, earned and paid media, national and international product distribution, education, events, product pricing, packaging, and digital channels. Reported to the CEO.Product marketingBrand awarenessE-commerceCommunicationsEarned mediaBusiness developmentProduct forecastingMarketing campaigns Website development Content strategyTraditional & digital mediaSearch engine marketingSocial media (organic and paid)RemarketingMarketing automation CRM and audience segmentation Loyalty campaignsDirect mailEvent coordinationInternal and sales presentationsEducationContest development and coordinationBusiness-to-business marketing (B2B)Business-to-consumer marketing (B2C)PartnershipsProduct pricing

Cable advertisingMarketing campaignsPresentationsMarket researchSponsorshipsEvent coordination and representationCollateral developmentClient marketing support