Providing Digital Marketing and Ecommerce consulting for early-stage and high-growth DTC brands

• Lead strategy and execution of all marketing across digital landscape, driving towards online profitability and overall brand awareness and growth in the health and wellness industry• Launch new experiments and glean insights to test new channels, creatives and iterate on a successful strategy• Define and own all online KPIs and analytics to continuously improve efficiencies across all digital channels• Lead all retention strategy with goals of increasing customer LTV, cross-category purchasing using SMS, push, loyalty, affiliate, influencer and owned channels• Forecast and plan financial and inventory outcomes for monthly/annual budget goals and work with key stakeholders to prepare for and execute on said goals• Own and manage Amazon business as part of cohesive digital marketing and profitability strategy• Work closely with product and customer service team to optimize customer experience• Build and manage digital team of Senior Manager of Lifecycle Marketing and Manager of Acquisition Marketing

• Manage all paid acquisition and retention strategy with long-term goals of increasing customer LTV, profitability• Own 306 digital content strategy including social ads, display media buys, audio media buys; design, execute and analyze all A/B testing and build data-driven strategy to concept and brief new creatives• Own and track all paid digital spend for full consumer funnel; work with Finance on DTC budget and P&L• Own all digital strategy and programming, GTM strategy for new products on brand site• Manage DTC site operations including user experience, content builds, order processing and tech compliance• Maintain all reporting on sales data, inventory, sales trends and communicate with cross-functional partners

• Manage day to day operations, user experience and long-term strategy for brand ecommerce site• Strategize, execute and analyze all aspects of ecommerce marketing, including paid customer acquisition and retention across all channels (Facebook, Instagram, Pinterest, Google, DR-TV, direct mail, radio)• Own and manage email program, strategy, analytical insights and data-driven optimizations• Development and management of ecommerce marketing calendar, promotions and brand messaging touchpoints• Manage all digital marketing vendor relationships for Facebook/Instagram, DR-TV, Pinterest, radio, direct mail• Manage relationship with website development firm to maintain a compliant and top-quality site and user-experience• Manage relationships with ecommerce operations 3rd parties (warehouse, payment processors, etc)• Responsible for ecommerce sales and inventory forecasting• Support Customer Service team and directly assist with escalations• Manage 3rd party ecommerce sales opportunities (Good Morning America, ShopShops, Taste of Modern)

• Manage and oversee all day-to-day ecommerce operations including inventory and order fulfillment and managing warehouse relationships• Interface with brand marketing team on launches and campaigns through development and execution of omni-channel strategy• Develop and maintain dashboards across major KPIs and other areas such as inventory reporting, international penetration and customer service• Provide executive level and in-depth reporting and recommendations for improving performance on a weekly and monthly basis• Participate in leadership meetings with brand executives to review .com performance and strategy• Manage international expansion of tarte.com including management of international catalogues, pricing, localized site content, etc.• Manage CRM and loyalty program, increasing customer retention by optimizing short and long term strategy• Manage customer service team; solely responsible for creation and optimization of customer service protocols and procedures• Directly support email, paid acquisition marketing efforts• Manage forecasting and volume projection for promotions and launch initiatives and interface with other teams to prepare accordingly• Oversee order management process, ensuring all online transactions are posted timely and accurately• Manage ecommerce payment methods and fraud prevention efforts• QA of all site updates and feature launches• Scoping of new vendors and technologies• Mentor growth of direct report ecommerce coordinator

• Manage email marketing program including strategy, segmentation, deployment and analysis of day to day and triggered emails• Contribute to strategic and creative processes in the development of site content including custom landing pages, editorial content and homepage placements• Manage on-site updates including product pages, assortment, merchandising, content and homepages• Participate in leadership meetings with brand executives to review .com performance and strategy• Responsible for hindsight reports across different marketing channels at both a micro and executive level• Collaborate on internal SEM, SEO and affiliate marketing efforts• Interface with brand marketing team on launches and campaigns through omni-channel strategy• Manage on-site sampling and loyalty programs across domestic and international locales• Liaise with operations and warehouse teams to ensure proper and timely fulfillment and inventory management

Managed and monitored search engine marketing campaigns, Facebook Ad campaignsDevelop content for and manage email marketing and e-newsletters Manage social media accounts across a variety of platforms including Facebook, Twitter, and Google+Manage online reputation of clients by managing review-based sites and increasing positive web presenceBuild and manage Google AdWords campaignsAnalyze data from Google Analytics and develop progressive marketing strategiesWrite content for websites and business copyWrite blogs for web presence and SEO-friendly contentWrite press releasesManage team of Account Executives and Social Media StrategistsDevelop marketing strategy proposals for prospective clients

Publicize and develop local events and campaigns throughout tri-state areaWrite press releases highlighting accomplishments of hospital staff and FoundationAdministrative duties including copying, filing, office organization