Lauren Decoster Email & Phone Number

Fairburn, GA, US

Remote

• Collaborate in successfully redesigning an informational B2C website and mobile application, driving a user-centric approach and enhancing the usability and overall user experience.
• Create and maintain a comprehensive design style guide encompassing typography, icons, color palettes, components, buttons, and a grid system while applying organizational skills and visual design expertise within an.
• Revitalize interfaces and user flows through the strategic application of navigation design to ensure and enhance user freedom, and a marked improvement in visual accessibility for a more inclusive and user-centric.
• Organize and articulate design decisions clearly, guaranteeing a cohesive and transparent workflow for effective partnership with stakeholders.
• Leverage in-depth competitive research insights to drive iterative improvements to features and elevate UI aesthetics, meticulously recreating mockups for a refined user experience that aligns with industry standards.

Atlanta, Georgia, United States

• Implement intuitive and user-friendly design elements in print materials, leveraging principles of information architecture and usability to enhance the overall user experience for clients such as Sweetroots Hair Bar.
• Conduct user research to gain insights into the target audience and refine design projects based on user preferences, ensuring a user-centric approach in crafting logos, product photography, and marketing campaigns.
• Optimize social media presence by applying user experience (UX) methodologies to analyze audience engagement metrics, ensuring the delivery of compelling and relevant content that aligns with user expectations and.
• Utilize A/B testing and iterative design processes to continually refine and enhance social media strategies, providing measurable improvements in user interactions and ensuring the delivery of impactful content.

Remote

• Participate in developing a B2C SaaS mobile application, adding new features, and applying agile methodologies such as prototyping and testing iterations to conduct user research, resulting in a data-driven and.
• Develop wireframes and interactive prototypes, conduct user testing, and provide developer-ready handoff files, leading to a 25% reduction in development time and enabling the swift implementation of sustainable.
• Establish and maintain design standards for the application, ensuring consistency while upholding accessibility best practices throughout the interface, contributing to a vital 15% increase in user engagement and.
• Create and implement user flows to visually depict the step-by-step journey of users through the website, enhancing clarity and informing design decisions.
• Communicate the rationale behind redesign decisions to clients, facilitating seamless collaboration, and meticulously document developer handoffs to guarantee precision in navigation and backend design, aligning with.

El Paso, Texas, United States

• Orchestrate the coordination and execution of vibrant marketing and community events through a user-centric lens, fostering brand awareness and deepening user engagement and satisfaction.
• Apply user-centered design principles to conceive and bring to life print design projects, such as logos, promotional materials, and product photography.
• Devise and implement a holistic social media strategy focusing on user experience, leading to a remarkable 30% surge in online visibility and a 20% increase in meaningful customer interactions.
• Leverage UX methodologies and lead the development, execution, and monitoring of digital, social media, and content marketing campaigns, yielding a 25% rise in online engagement and a 15% expansion in the customer base.

Greater Atlanta Area

• Enhance user experiences through a steadfast commitment to identifying improvement opportunities and advocating for implementing user-centric design practices.
• Execute user-centered design principles in advertising projects, strategically optimizing the customer journey by crafting visually engaging and informative circulars that resonate with the target audience.
• Play a pivotal role in reinforcing The Home Depot's market presence by consistently maintaining brand consistency and ensuring message clarity, contributing to a positive and cohesive user experience.
• Foster seamless collaboration with editorial teams to format artwork, meticulously adhering to stringent print quality standards and ensuring a user-friendly presentation that aligns with optimal user experience.