Lauren Decoster Email and Phone Number
Driven UX/UI design professional with a background in graphic design and marketing, boasting a proven track record of delivering exceptional digital experiences. Proficient in website overhauls, wireframe creation, and implementing modern design elements to enhance usability and engagement. Grounded in research and agile methodologies, adept at crafting intuitive designs that resonate with users. Possesses strong communication skills and excels in stakeholder collaboration, leveraging expertise in user testing and competitive analysis. Passionate about creating outstanding digital experiences, committed to making a meaningful impact in dynamic team environments.Portfolio: https://uxfol.io/laurendecoTechnical Skills: Wireframing, graphic design, branding, photography, color theory, typography, icon design, interaction design, information architecture, design principles, copywriting, visual design, responsive design, storyboards, User research, focus groups, survey analysis, interviewing, competitive analysis, persona development, heuristic evaluation, quantitative and qualitative methods, A/B testing, research planning, and execution.Soft Skills: Emotional intelligence, interpersonal skills, positive attitude, attention to detail, organization, empathy, problem-solving, clear communication, storytelling, presentation skills, and interview skills.
Runwei™ | Ai & Ml For Financial Inclusion And Economic Mobility
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Ux And Ui DesignerRunwei™ | Ai & Ml For Financial Inclusion And Economic MobilityFairburn, Ga, Us -
Ux/Ui DesignerRunwei™ | Ai & Ml For Financial Inclusion And Economic Mobility Oct 2023 - PresentRemote• Collaborate in successfully redesigning an informational B2C website and mobile application, driving a user-centric approach and enhancing the usability and overall user experience.• Create and maintain a comprehensive design style guide encompassing typography, icons, color palettes, components, buttons, and a grid system while applying organizational skills and visual design expertise within an agile cross-functional team.• Revitalize interfaces and user flows through the strategic application of navigation design to ensure and enhance user freedom, and a marked improvement in visual accessibility for a more inclusive and user-centric digital experience.• Organize and articulate design decisions clearly, guaranteeing a cohesive and transparent workflow for effective partnership with stakeholders.• Leverage in-depth competitive research insights to drive iterative improvements to features and elevate UI aesthetics, meticulously recreating mockups for a refined user experience that aligns with industry standards and exceeding user expectations. -
OwnerElle B Studio Jan 2012 - Jan 2024Atlanta, Georgia, United States• Implement intuitive and user-friendly design elements in print materials, leveraging principles of information architecture and usability to enhance the overall user experience for clients such as Sweetroots Hair Bar, Crumb Cookie Co., and Black Bourbon Society.• Conduct user research to gain insights into the target audience and refine design projects based on user preferences, ensuring a user-centric approach in crafting logos, product photography, and marketing campaigns.• Optimize social media presence by applying user experience (UX) methodologies to analyze audience engagement metrics, ensuring the delivery of compelling and relevant content that aligns with user expectations and enhances the overall brand perception.• Utilize A/B testing and iterative design processes to continually refine and enhance social media strategies, providing measurable improvements in user interactions and ensuring the delivery of impactful content creation, copy, and photo editing services. -
Ux/Ui Designer & Researcher (Beyond Habits)Beyond Habits Aug 2022 - Nov 2023Remote• Participate in developing a B2C SaaS mobile application, adding new features, and applying agile methodologies such as prototyping and testing iterations to conduct user research, resulting in a data-driven and user-centric design approach.• Develop wireframes and interactive prototypes, conduct user testing, and provide developer-ready handoff files, leading to a 25% reduction in development time and enabling the swift implementation of sustainable habit-building features, supporting our charity fundraising initiatives.• Establish and maintain design standards for the application, ensuring consistency while upholding accessibility best practices throughout the interface, contributing to a vital 15% increase in user engagement and satisfaction.• Create and implement user flows to visually depict the step-by-step journey of users through the website, enhancing clarity and informing design decisions.• Communicate the rationale behind redesign decisions to clients, facilitating seamless collaboration, and meticulously document developer handoffs to guarantee precision in navigation and backend design, aligning with UX best practices for a cohesive and well-executed user experience. -
Marketing CoordinatorGreen Family Dental Mar 2018 - Oct 2018El Paso, Texas, United States• Orchestrate the coordination and execution of vibrant marketing and community events through a user-centric lens, fostering brand awareness and deepening user engagement and satisfaction.• Apply user-centered design principles to conceive and bring to life print design projects, such as logos, promotional materials, and product photography. • Devise and implement a holistic social media strategy focusing on user experience, leading to a remarkable 30% surge in online visibility and a 20% increase in meaningful customer interactions.• Leverage UX methodologies and lead the development, execution, and monitoring of digital, social media, and content marketing campaigns, yielding a 25% rise in online engagement and a 15% expansion in the customer base.
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National Advertising Lead ArtistThe Home Depot Aug 2005 - Aug 2012Greater Atlanta Area• Enhance user experiences through a steadfast commitment to identifying improvement opportunities and advocating for implementing user-centric design practices.• Execute user-centered design principles in advertising projects, strategically optimizing the customer journey by crafting visually engaging and informative circulars that resonate with the target audience.• Play a pivotal role in reinforcing The Home Depot's market presence by consistently maintaining brand consistency and ensuring message clarity, contributing to a positive and cohesive user experience.• Foster seamless collaboration with editorial teams to format artwork, meticulously adhering to stringent print quality standards and ensuring a user-friendly presentation that aligns with optimal user experience principles.
Lauren Decoster Education Details
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Graphic Communications
Frequently Asked Questions about Lauren Decoster
What company does Lauren Decoster work for?
Lauren Decoster works for Runwei™ | Ai & Ml For Financial Inclusion And Economic Mobility
What is Lauren Decoster's role at the current company?
Lauren Decoster's current role is UX and UI Designer.
What schools did Lauren Decoster attend?
Lauren Decoster attended Florida Agricultural And Mechanical University.
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