Lauren C. Defranza Email & Phone Number

Los Angeles Metropolitan Area

As Senior Design Manager, I'm responsible for leading multiple creative teams while establishing revised SLAs, providing high-level art direction, best practices, and process documentation for the broader team. Other responsibilities include:- Coordinating the team’s day-to-day collaboration with Account Management and Ad Operations on campaign pipeline, and managing pre-sale support efforts with Sellers and CSMs. - Developing strategies for inter team cooperation, ensuring consistent delivery of production ready ads to the creative engineering teams.- Owning custom creative discussions, exception request discussions, and provide support on kick-off calls when needed.

Santa Monica, Ca

- Managing mid-level to senior designers on the execution of new prototypes used for sales pitches, as well as production for sold campaigns. This includes creating impactful mobile and desktop experiences on behalf of our advertisers that are also publisher-friendly. Creative capabilities involve the use of 2D animations and other rich media such as video editing. - Integrating a clean aesthetic across all internal and external materials, mostly digital. - Onboarding new hires domestically as well as internationally, in addition to being the main point of contact for our international designers. - Gatekeeper of documented training and source materials for our department in order to ensure all designers are provided with the latest info on any new or existing ad products.

Santa Monica, California, United States

- Brainstorming, designing, and executing interactive solutions needed for social media-driven marketing strategies of high-level accounts such SKYY Vodka and Home Depot.

Buhler, Switzerland

- Designing printed and digital publications for clients such as the University of St.Gallen and Aachen University.- Collaborating and brainstorming web designs for The Swiss Association for Anxiety and Depression and other clients.

- Designing publications for events, organizations, as well as creating other printed materials used by the Resource Development Department in order to stay connected with M.I.T. alumni.

New England School Of Art & Design At Suffolk University

Assisting fellow students with learning the fundamentals of art and design in disciplines such as drawing, 2−dimension, and computer applications.

Producing design and illustration work for print and digital properties. Also, collaborating on ideas and working with a team on campaigns and brand initiatives.

Brainstorming marketing strategies and designing materials for promoting the Ballotti Learning Center services to the student body of Suffolk University.

Bfa, Graphic Design

Education record