Lauren Delves Email & Phone Number

• Stakeholder management including: clients, vendors, and freelancers
• Account supervision, consultation, and strategy - B2B and B2C across a broad variety of sectors
• Brand and business strategy
• Internal team management

Mississauga, Ontario, CA

• Market research and competitor / strategic partner analysis: Analyze product, service, and marketing approach differentiation and communicate related guidance to senior leadership.
• Content development: Lead and collaborate on production of online and offline marketing assets for both brand and strategic partners, including social media strategy, production, and execution; video and podcast.
• Virtual event management: Work with strategic partners to manage series of successful virtual events with audiences in Canada and the US.
• Public relations: Own management of all public relations opportunities, including awards applications, interviews, and requests for quotes.

Toronto, Ontario, CA

• Brand and partner marketing: Own the full life cycle of all brand and partner marketing plans from strategy to execution. Achieved net profitability by 2021, which is rare for a travel company during a global pandemic.
• Partner relations: Leverage strategic partnerships in air, land tours, cruise, golf, and ski to drive mutual growth, expand market reach, and target product offerings to meet the needs and preferences of the respective.
• Content marketing: Strategy, creation, and deployment of print, email, social and web content.
• Virtual event management: Work with strategic partners to manage series of successful virtual events across Canada, with an average attendance of 275 customers per event.
• Sales enablement: Ensure internal alignment on Merit and partner branding and messaging through internal communications to retail teams.
• Retail branch marketing: Support 14 retail branches with localized marketing collateral.

Toronto, Ontario, CA

• Partner product marketing: Own and execute on strategic multi-channel marketing plans for curated group of preferred partners, with goal of increasing mutual sales, brand awareness, and product awareness for both Merit.
• Budget management: Maintain largest co-op partner marketing budget in the company (over $150K), contributing to nearly $10M in annual cruise sales.
• Sales enablement and brand management: Develop and improve internal communications to enhance sales enablement and ensure brand alignment. Includes presentations at internal sales conferences and new hire training.
• Content development: Manage internal stakeholders, and both external partners and agencies to develop and deploy brand and content marketing that aligns with brand and partner guidelines.

Toronto, Ontario, CA

• Founding member of new business development team, reporting to VP Business Development.
• Affinity partner marketing: Coordinate, curate, and edit strategically planned print and digital marketing material for roster of affinity partners across Canada including Retired Teachers of Ontario, Alberta Retired.
• Proposal writing: Research, draft, and edit new business proposals.
• Event management and attendance: Manage team calendar of events (e.g. deadline management, registration, equipment booking, print collateral) and occasionally attend events as the face of the company.

San Francisco, CA, US

• Community engagement: Pitch, plan and execute monthly in-person events, in partnership with local businesses as well as enterprise-level alcohol and hospitality partners. Event size ranges from 15-500 community members.
• Partnerships: Pitch and execute marketing trades, focusing on local businesses, small and large scale events, and festivals.
• Content development: Research and write weekly e-newsletter highlighting local businesses and marketing partners, reaching 300,000 people weekly.
• Social media: Co-manage Yelp Toronto social feeds and Yelp social networking functionality.

Markham, Ontario, CA

• Copy editing: Edited promotional material for monthly book club flyers and annual teacher calendar.
• Sales support: Assisted product management team by updating sales lists and product database with current pricing, coding and quantities.
• Content reviewing: Conducted content reviews of books for market determination.

Toronto, ON, CA

• Logistics coordination: Organize domestic and international flights, hotels, travel advances andbusiness visas for all program staff in the Toronto and Ottawa offices – over 100 people.
• Budget management: Track and maintain budget for staff travel and related expenses.
• Process development and improvement: Produce internal process document for travel procedure, improve existing record keeping system for staff travel.

Toronto, ON, CA

• Fundraising, client retention and brand maintenance: Communicate with up to 80 donors per day, building positive relationships with them inside an immediate time-frame. Develop donor trust and contribute to ambitious.
• Client services: Resolve required account updates and respond to donor inquiries and complaints.
• Management assistance and staff training: Coordinate weekly department meetings and assist with training material production.

Pattaya City, Chonburi, TH

• Project planning: Collaborated with department heads to create official Development Plan for new Centre for Children with Special Needs which is now operational.
• Client communications: Lead creation of Case for Support and accompanying presentation, which helped secure $200,000 donation commitment.

• Guest relations in a fast paced and highly demanding environment.
• Staff management: Trained, scheduled and managed a six-person host staff for a large, upscale dining establishment.
• Financial reporting: coordinated invoices, financial statements and inventory to create twice-monthly accounting packages.
• Office administration: incoming/outgoing mail delivery management, office supply procurement, and preparation of management expense reports.

Guelph, On, CA

• Client reception: booked appointments, provided referrals for the general student body.
• Research and consultation: compiled information on career and education options – as per client requests – and delivered it via one-on-one appointments.
• Support materials production: conducted research to create fact sheets on various careers and academic programs, to be used by the student body and the university faculty.

Bah, International Development

Public Relations Postgraduate

International Project Management Postgraduate