Lauren Hendricks Email & Phone Number

Denver, CO, US

Client Teams: Apeel Sciences, Pampers, P&G Scale, P&G Albertons, P&G Amazon, P&G Costco, P&G Dollar General

Client Teams: Coty Beauty: Sally Hansen, CoverGirl, Apeel Sciences, P&G Front End Innovation, P&G Home Care (Cascade, Dawn, Swiffer, Mr. Clean, Febreze), P&G Costco, Pampers

Denver, Colorado, United States

Denver, Colorado, United States

Client Teams: P&G Front End Innovation, P&G Baby (Pampers, Pure, Luvs), Breckenridge Brewery, Jack Link’s, Red Robin, Volunteers of America, New Business-Developing integrated campaigns, go-to-market strategies, brand pyramids, and shopper programs-Refining target markets and consumer journeys -Designing and facilitating primary research -Mining data.

-Facilitate ideation + execution of all campaigns-Oversee social media presence-Write copy for website + app + campaigns + social media

[The Gist]-Developed brand strategy + brand voice guidelines -Designed graphics + created original content for campaigns[Takeaways]-How to create a brand presence from scratch-How to delegate tasks + manage an intern + provide constructive feedback

New York, New York

[The Gist]-Presented strategic brand + channel recommendations-Helped develop digital brand presence and brand voice [Clients]-Frito Lay-Dark Horse Wine-Malibu Rum[Takeaways] -How to bounce between Distribution Strategy + Account Planning + Creative -How to utilize current events to create relevant, real-time content for brands -How to emulate +.

[The Gist]-Facilitated design + launch of new website -Wrote copy + created content for web and social -Developed SEO + SEM efforts [Takeaways] -How to organize a website to fit consumer psychographics-How to engage in digital one-to-one interactions with consumers

-Creation and maintenance of social media presence-Use of strategic insights to reach target market and develop customer base

Advertising

Bachelor Of Science (B.S.), Major: Advertising | Business Foundations Program, 3.84