Lauren King Email & Phone Number

United States

Atlanta, Ga, Us

Crushr waste management service is a patented mobile trash compaction truck that comes to you when you need us - on demand or on a schedule - and replaces costly hauls of your dumpster rental or roll-off dumpster with an inexpensive service, making it easier and more affordable for you to manage your open-top container waste.Our service areas include Atlanta, GA and surrounding areas in Cherokee County, Cobb County, Dekalb County, Fulton County, and Gwinnett County.Ask about a free demo!

I started Redbud Digital in 2017 (on paper). I finally took the plunge to put it to use in 2023. Do I wish I’d taken the plunge sooner? Sure. But then I would have missed out on some of the greatest and most educational professional experiences of my career. I get to combine my professional experience and personal passion for launching, managing, and optimizing websites (DTC, marketplace, and retailer Ecommerce sites, and large and small content sites), Ecommerce merchandising and product data governance.One of my favorite parts of this business is working with web developers, SEOs, and other subject-matter experts. I can coordinate all of those efforts for you, seeing that budgets are put together good use, business requirements are translated for technical teams, and deliverables meet needs. Ever met anyone who gets excited about finding website bugs and defects? You have now! It’s a puzzle just waiting to be solved and the prize is a better user experience.

Atlanta, Ga, Us

I am so proud of my small-but-mighty team! We grew from 3 people to 6 in 18 months and laid a path for growth. This team is responsible for digital shelf optimizations, ecommerce content standards & best practices, digital merchandising and scorecards at major retailers (Amazon, Walmart, Target, Buybuy Baby), ratings & reviews / seeding program (Bazaarvoice), PIM system administration (Salsify) and product data governance, manage and operate owned websites and email platform (Shopify, Constant Contact, Squarespace, Wix, etc), online brand stores incl. Amazon US & CA, ecomm and search analytics (Profitero, semrush), center of excellence and corporate training programs for best practice sharing, and SEO. I manage relationships with 3rd party partners and oversee those integrations, bringing insights and thought leadership back into the organization.Other areas of expertise - product content strategy, benchmarking, auditing, testing & optimization, analysis & actioning of results. I work with internal, external & 3rd party partners to set content benchmarks for best sellers on digital shelf, continually adjust and evolve that guidance, and train and retrain teams as shopping behaviors and site requirements change.We designed or revamped processes for content request intake, product optimization, search rank analysis, test and learn, A/B tests, customer setup, dropship training, monthly exec presentation, product content development, translations, product feed maintenance, ecomm center of excellence & training, site growth / launch and platform migration.Persuaded cross-functional teams and execs about content that’s mobile-first, SEO-friendly, optimized for digital experiences, and ADA-compliant.I am a champion for ecommerce priorities and industry best practices at every turn, resulting in a measurable increase in ecommerce IQ and adoption of digital-first thinking across functions, including the end-to-end product development roadmap.

Atlanta, Ga, Us

Atlanta, Ga, Us

Reduced time to onboard new accounts and dropship customers by half, paving the way for ecommerce growth and entry into 3P marketplaces.

Atlanta, Ga, Us

Launched a pilot direct to consumer e-commerce website and email marketing program and oversaw all aspects of the channel in this high-touch role. Hands-on management of the complete end-to-end consumer journey, including creating and optimizing content and functionality, and organizing and growing organic and email channels that resonate with consumers while defining and creating operational processes internally. Partnered regularly with brand and digital marketing teams on DTC campaign strategy and opportunity. Supported 3P marketplaces whenever/however needed. Initiated a test-and-learn phase for social marketplaces/f-commerce via Salesforce. Ran email A/B testing and a near-constant test-and-learn approach for web and email with each foray into a new aspect of digital.Manage/oversee implementation and use of platforms, tools, and end-user experience for DTC, including:Salesforce Commerce Cloud (Demandware)Salesforce Marketing Cloud (exacttarget), ahrefs, google analytics, bazaarvoice, power reviews, loqate, salsify. Manage strategic vendor relationships. In-house consultant on other/cross-departmental initiatives which touch on or use digital tools and platforms.Budget management, roadmaps, content calendars and planning.

Atlanta, Ga, Us

Led a team responsible for the digital consumer experience of ~20 brands across owned digital channels. This team: * Selects and manages templates; creates taxonomy, oversees the look/feel of layouts, enables shoppable content. * Determines data-based optimization plans to understand how consumers interact with these content experiences. * Works cross-functionally with Brand Development, Brand Activation, Legal, Product Safety, CMI, Demand Creation, IT, and Ecomm/DTC to achieve results throughout the digital consumer journey.* Creates new processes for developing digital content experiences and bringing them to life online.

London, London, Gb

Led the Shopify and Recharge platform strategy for this startup in the anti-aging and beauty supplement industry. Ran the US and UK websites (ecommerce and subscription-based purchases). Redesigned and relaunched both sites elevating the consumer experience and optimizing conversion (up 500% 2 months after launch). Streamlined processes, reduced cost of custom design and development, and sped up go-forward timelines to support marketing efforts and a new brand ambassador launch.

Atlanta, Ga, Us

• Oversaw all website operations, development, and optimization of Spanx.com• Led 2 major ecommerce platform migrations, all DTC technical projects, and related change management processes; completed two re-platforms in two years (GSI/ECP and Magento) • Launched and managed mobile sites, responsive websites, 5 localized international sites, and 3P marketplace/off-price channel• Responsible for all web functionality, user and consumer experience, consumer insights and usability, strategy, onsite optimizations, and UX• Owner and approver of web tools and feeds (CMS, CRM, etc); managed web admin• SEO and onsite search• Third-party technologies and integrations• Product merchandising, taxonomy, navigation, content strategy • Call Centers

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Wrote a topical blog on news and trends relevant to IT professionals, CIOs and IT hiring managers to increase brand awareness for the client and drive traffic to their site

New York, Ny, Us

• Managed multi-platform programs for publishing travel deal listings and reviews on the website, in a syndication network, and via email marketing campaigns• Launched new and improved tools• Wrote and produced content• Performed website QA• Supervised associate managers

New York, Ny, Us

Special Projects Manager and Copywriter in the Creative & Marketing Services Department for New York Media, LLC properties: New York magazine, nymag.com, New York Events and Menupages.com

Member of the team that launched DailyComedy.com, a comedy-specific social networking website.• Oversaw website content and carried out user profile QA; updated homepage daily; managed workflow of 17 staff members• Published email newsletters• Increased traffic 30% via social networking

Bachelor Of Arts (B.A.), Telecommunications (Tv/Media Production); Business Minor

Master Of Arts (M.A.), Media Studies/Media Management