Lauren Anderson (Dow) Email & Phone Number

Toronto, Canada Area

Oversight for the Urology, GI & Endotherapy divisions of Olympus Canada

Toronto, Canada Area

Manage Urology and Gynecology product lines for the Canadian market

Greater Boston Area

Kidney Stone and Lithotripsy management

Dublin, OH

• Responsible for the development and execution of strategy to drive growth on a $30+ million base of Operating Room accessory products and services within the Presource medical kitting business
• Define the market strategy, including product offering, pricing, positioning, distribution and promotion to drive the overall success of the category and improve market penetration
• Develop the strategic direction for the OR accessories category including new product launches and optimization of the product offering
• Work with cross functional teams including sourcing, finance, supply chain and manufacturing to drive margin improvement and implement SKU optimization
• Develop and maintain comprehensive sales tools including literature, competitive cross referencing and pricing guidelines for both bulk non-sterile and single sterile products

• Built effective business cases from concept through launch to gain executive level approval for the creation of new business solutions that enable pharmacies to generate new revenue streams and remain competitive in.
• Provided data analytics and market research to implement new and innovative go-to-market offerings
• Presented ideas and collected valuable feedback from Regional and National Customer Advisory Boards to begin development process, evaluate pilot programs and prioritize new solution development

• Responsible for managing and executing all customer ordering processes for the Cardinal Health Retail Business Conference (RBC), a 7000+ attendee tradeshow, resulting in a 12% increase in show sales
• Managed customer incentive programs for $24M Consumer Health and $510M Generic sales associated with RBC
• Executed payment of more than $18M in customer rebates cross functionally with Sales, Finance and Accounting
• Responsible for evaluation and selection of new at-show ordering vendor resulting in improved order accuracy and positive experience for customers and exhibitorsPromoted effective buying group relationships through.
• Built conversion calculators to transition customers to more profitable deals
• Managed and effectively transitioned rebate reporting (a $500K+/yr effort) and monthly sales summary reporting to the appropriate teams decreasing 120 hours of work to approximately 32 hours per month

Dublin, OH

- Completed level 1 and level 2 TRX certification - Create functional and effective strength training and conditioning workouts using the TRX Suspension Trainer, medicine balls, and other bodyweight exercises

- Captured and tracked Mead and competitor retail information and point of sale data for peak selling period- Conducted analysis to calculate suggested product prices and margins for new product lines - Designed advertising through social media to increase consumer interest in a new product offering