Lauren Dugan Email & Phone Number

Waterloo, On, Ca

Building an AI-storytelling platform that inspires imagination, creativity and joy. Our first product coming soon -- stay tuned for our alpha launch.

• Wrote and launched Alchemy & Alibis, a genre novel, achieving top 10 in Canadian bestseller lists• Developed and executed a go-to-market strategy that included digital marketing campaigns, community engagement, and third-party promotions.• Built an engaged audience through innovative marketing strategies, including targeted ads and email campaigns.

Founded Insightful, a full-service marketing agency focusing on consumer technology. Specifically focusing on content marketing strategies for B2B clients, focusing on high-impact storytelling, case studies, and thought leadership.Highlights:• Increased top and mid-funnel leads for a B2B SaaS business by +500% using targeted LinkedIn Sponsored Updates• Produced monthly in-depth case studies for a Fortune 500 B2B business• Produced testimonial videos with gold medal athletes… Show more Founded Insightful, a full-service marketing agency focusing on consumer technology. Specifically focusing on content marketing strategies for B2B clients, focusing on high-impact storytelling, case studies, and thought leadership.Highlights:• Increased top and mid-funnel leads for a B2B SaaS business by +500% using targeted LinkedIn Sponsored Updates• Produced monthly in-depth case studies for a Fortune 500 B2B business• Produced testimonial videos with gold medal athletes for a popular Toronto meditation technology• Produced trailers, featurettes and speaker videos for an emerging Mindfulness organization in Toronto Show less

Waterloo, Ontario

A consulting business that worked closely with small and medium businesses to optimize their social media presence. Offered a variety of services, including creating overall social media strategies, community and brand management, analytics and reports, and in-house training.

• Research and write about emerging social media platforms and trends• Secure dozens of interviews with leaders in the social media space• Provide actionable tips for B2B and B2C social media marketing

• Advise marketing, public relations and other professionals on using Twitter, Facebook, LinkedIn and other social networks• Present seminars on using Twitter professionally, engaging audiences of over 100 students in lessons and Q&A• Offer feedback on various social profiles

• Oversaw day-to-day operations of leading Twitter blog with over 250,000 monthly visits• Covered breaking Twitter news daily• Managed multiple social media accounts• Worked with and manage a team of talented contributors

• Created a four-week Twitter Boot Camp online course• Prepared weekly lectures, video chats and tutorials, weekly homework and more• Worked with a highly engaged group of social media marketers to hone their Twitter marketing and branding efforts

• Wrote business and marketing copy for websites• Crafted journalistic articles• Maintained company blogs for a wide variety of B2C clients• Managed social media profiles for clients