Lauren Dunlay Email & Phone Number

United States

AI / GenAI Portfolio

Cambridge, Ma

Senior IT partner reporting to Head, Global Business Systems Applications. Led commercial projects to expand automation and AI capabilities for company growth and efficiency. Partnered with colleagues in Finance, Patient Services, Medical Affairs, and Analytics.

Cambridge, Ma

Led and supported cross-functional teams and vendors in the delivery of data, digital, and technology projects for sales, marketing, analytics, and the PI (primary immunodeficiency) patient community support team. Highlights include: - Implementation of a TLL (Thought Leader Liaison) application in Veeva CRM to increase thought leader engagement and marketing effectiveness - Platform enhancements and upgrades to the Ig (immunoglobulin) "MyIgSource" Salesforce application which significantly optimized advocate time to assist patients - Development of Qlik Sense dashboards to reflect marketing material utilization by sales reps in order to optimize spend and highlight training needs - Recipient of several “We Celebrate” peer awards for outstanding leadership and collaboration

Waltham, Ma

Provided senior project management expertise and hands-on configuration work for systems and data integration projects. Collaborated with and led brand marketing, medical affairs, corporate communications, vendors, and IT team members through business requirements and implementations. Highlights include: - Successful, on-time implementation of the Marketo digital marketing platform for two brands to achieve a 30% savings in digital marketing spend - Implementation of the Beekeeper (enterprise communication) app for field sales reps to enhance team connectivity, engagement, and collaboration - Integration of H1.Curie (thought leader/KOL app) for medical affairs team to facilitate and streamline the identification of key influencers

Burlington, Ma

(Formerly part of Experian Marketing Services) Managed project teams in the custom configuration of a cross‐channel marketing SaaS platform for clients including Citi Card Services, Hilton, PCH, and Foot Locker. Led requirements sessions with client users, including marketing and IT groups, to review and model input data to drive email campaigns. Collaborated with internal team on application design, created solution documentation for client sign‐off, and drove projects to successful completion within set timelines and budgets. Recipient of the Experian Marketing Forward Award for “commitment to delivering exceptional results for Marketing Services”

Wakefield, Ma

Senior project director for the implementation of marketing databases for clients. Managed cross-functional project teams, developed requirements specifications, project plans, and test plans; presented at client meetings and managed project scope. Delivered projects with great success on time and within project budgets. Recipient of corporate EQUIFAX ONE team award and two peer recognition awards for excellence in project delivery.

Quincy, Ma

Led corporate‐wide implementations of new systems and services. Worked with internal stakeholders and users to identify business requirements. Managed vendor partnerships. Highlights include: - The outsourcing of State Street’s on‐site copy and print centers; cut over $400,000 in annual costs by reducing the number of centers and renegotiating vendor contract - Evaluated, selected, and led the corporate rollout of an online system for package shipments to capture and validate billing information; improved billing accuracy and enhanced financial transparency - Rollout of new e‐commerce software to increase corporate purchasing efficiency and provide a user-friendly platform

Mea (Master Of Engineering Administration), Industrial Systems Engineering

Bs, Mathematics With Computer Science Concentration

Activities and Societies: Alpha Chi Omega