Lauren Dutko-Boyce Email & Phone Number

Beaverton, Oregon, United States

Developed global promotion tactics, media-facing messaging and social media content that amplified external and internal storytelling for Nike Stores. Oversaw internal engagement for 40K+ Nike retail employees and 35K+ corporate employees worldwide, including product and brand storytelling, HR content and issue management. Acted as a strategic advisor and thought partner to executives and key business stakeholders for external and internal-facing communications.Selected… Show more Developed global promotion tactics, media-facing messaging and social media content that amplified external and internal storytelling for Nike Stores. Oversaw internal engagement for 40K+ Nike retail employees and 35K+ corporate employees worldwide, including product and brand storytelling, HR content and issue management. Acted as a strategic advisor and thought partner to executives and key business stakeholders for external and internal-facing communications.Selected accomplishments:- Built a proactive outreach plan for the Nike Stores Innovation Lab, securing buy-in from global comms leadership, geo partners, business stakeholders and Global Nike Stores VP. Produced a video tour through the lab and published an internal story that received high engagement from 85K global employees.- Selected by leadership for a 6-month stretch role on HR communications team, supporting internal messages for global HR executives and producing a coaching newsletter for 11K+ people managers worldwide that received consistently high open rates. Show less

Promoted to lead Digital Product Creation Apparel and Footwear communications team.

Portland, Oregon Area

Crafted Digital Product Creation storytelling campaigns, executive communications and employee experiences, simplifying complex information and engaging global apparel and footwear design teams.Received MVP award from Digital Product Creation leadership team for stretching beyond my current job scope and leading all marketing initiatives for apparel and footwear product creation teams.

Portland, Oregon

Led corporate messaging for senior executives, including North America all-team meetings, content for social media channels, video production and talking points for internal events. Formed creative content to share marketing news and sustainability stories with 6K+ North America employees and 50K+ global employees. Originated strategic communication plans and content for multiple platforms including web, video, mobile, print and social media.Selected accomplishments:- Led… Show more Led corporate messaging for senior executives, including North America all-team meetings, content for social media channels, video production and talking points for internal events. Formed creative content to share marketing news and sustainability stories with 6K+ North America employees and 50K+ global employees. Originated strategic communication plans and content for multiple platforms including web, video, mobile, print and social media.Selected accomplishments:- Led concept development, promotion and production for large-scale employee events (World Cup, Super Bowl, Run for the Oceans) and celebrity appearances featuring Pharrell Williams, Stan Smith and Candace Parker, receiving record attendance and engagement from North America employees.- Produced sport celebration events and community outreach programs at adidas’ North America headquarters, supporting local kids with limited access to sport and strengthening employee engagement.- Cultivated strong relationships with sport category marketing leads and led cross-functional project teams, translating consumer-facing activations into unique on-campus experiences for North America employees. Show less

Manhattan Beach, California

Secured high-impact digital, print and broadcast media coverage for product launches, retail store openings and corporate news announcements. Engaged media contacts with thoughtful gifting that cultivated deep connections through always-on engagement. Prepared purposeful messaging for Skechers CEO and President to utilize in media interviews, drafted and distributed press releases for all relevant PR moments, addressed inbound media inquiries and tracked press coverage to share with executives,… Show more Secured high-impact digital, print and broadcast media coverage for product launches, retail store openings and corporate news announcements. Engaged media contacts with thoughtful gifting that cultivated deep connections through always-on engagement. Prepared purposeful messaging for Skechers CEO and President to utilize in media interviews, drafted and distributed press releases for all relevant PR moments, addressed inbound media inquiries and tracked press coverage to share with executives, sales and marketing teams.Selected accomplishments:- Created PR strategies and media-facing messaging featuring Demi Lovato, Meghan Trainor, Kim Kardashian, Ringo Starr, Mark Cuban, Wayne Gretzky, Joe Montana and Sugar Ray Leonard, enriching global marketing campaigns.- Increased Skechers Kids product gifting for celebrity parents, which amplified brand exposure and generated millions of media impressions in digital, print, broadcast and social channels.- Launched Skechers Performance Division footwear with elite runner Meb Keflezighi, resulting in a Boston Marathon win in Skechers and 13 shoe awards from running and fitness media.- Devised PR strategies for multiple Super Bowl ad campaigns, achieving top-tier media coverage and an exclusive segment on Good Morning America featuring Skechers’ President. Show less

Manhattan Beach, California

Los Angeles, Califorina

Managed media relations, press releases, product launches, celebrity seeding, event production, copywriting, social media content, design projects and photo shoots for fashion and beauty brands.

Los Angeles, Ca

Secured national media placements for fashion, beauty and lifestyle brands in top-tier print, broadcast, digital and trade media. Executed in-store media events for a premium denim retailer in multiple U.S. cities and press preview events in New York showroom.

Los Angeles, California

Managed event planning and PR for a runway fashion show with 800+ attendees, generated national media coverage, and secured celebrity red carpet appearances. Obtained sponsorship for a haircare client to style models backstage at Mercedes-Benz Fashion Week.

Los Angeles, California

Interviewed L.A.-based business owners, stylists, restaurateurs and wrote monthly profile stories. Wrote reviews for new restaurants and edited L.A. event and culture guides.