Lauren Eberhardt Email & Phone Number

New York, United States

New York, New York, United States

Greater New York City Area

Hybrid production and operations role embedded in the JD Sports infrastructure, actively managed all 2D/3D in-store marketing workflows for 100+ JD Sports locations nationwide, focused primarily on US expansion. Recruited to create the US based Special Execution Windows program for the growing fleet of US flagships, originating with the grand opening of the Global Flagship in Times Square, New York - October 2020.

New York, Ny

Promoted to a group leadership role overseeing a production team and day-to-day workflow of print, experiential and interactive events, promotional materials, branding and digital advertising campaigns for leading global brands including KPMG, T. Rowe Price, Carnival Cruise Lines, Newell, Campari, COTY and Rolex. Responsible for guiding the end-to-end production process for the agency’s $150M client portfolio, including departmental staffing and resource allocation.

New York, Ny

Directed a team of producers in carrying out all phases of of the production lifecycle – from creative concept development through to delivery – for accounts including Energizer, Nestlé, Royal Caribbean, Google and Macy's. Partnered with internal departments and project teams to structure production workflow and ensure timely delivery of integrated brand campaigns, experiential events, print advertising, large-scale builds and pitch work. Communicated regularly with overseas vendors to coordinated product design, development and manufacturing. Participated in creative brainstorming sessions to drive ideation and revenue growth strategies.

New York, Ny

Supervised the end-to-end production process on print and global integrated campaigns for several premiere accounts including DeBeers, Smirnoff/Diageo, Cadbury Adams, Johnson & Johnson, and Kimberly Clark. Campaigns included print advertising, out of home activations, and interactive components – including multiple award-winning experiential events. Worked with the in-house production studio, account teams, and retouching department to deliver high impact work from concept through completion, leveraging strong knowledge of print techniques, retouching, design and typography. Additionally mentored junior team members around production, printing, and industry trends.

Atlanta, Ga

Guided production of national advertising and rebranding campaigns encompassing outdoor, print, POP, magazines, and newspaper components for Cingular Wireless, Georgia National Gas, Hibernia/Capital One, ING and Bayer. Worked with creative, account management and traffic teams to strengthen internal guidelines for production workflow – including creation of a departmental production database housing specifications for all top print mediums.

Atlanta, Ga

Coordinated regional print markets and assisted with brand launch campaigns for Cingular and AT&T Wireless. Directed the production of Cingular Wireless retail advertisements for 300+ weekly newspapers. Implemented quality control programs by monitoring the top ten markets for reproduction quality.