Strategic marketing and public relations support for tourism and hospitality clients. I work with in-house PR and marketing departments as well as agencies both large and small on long-term and short-term projects.With over 17 years of experience leading strategic marketing and public relations campaigns specializing in destinations, hotels, food and beverage, attractions, meetings and conventions and wellness, I have an integrated marketing approach focused on contributing ideas and actions that move the organization forward.

Marketing project lead for annual Culinary Trails event

After 8 years on staff, I have transitioned to a contract role in which I continue to support the organization's media relations and influencer goals.

• Responsible for the development of marketing strategies and brand development across all platforms including planning and execution of $1.8 million annual PR budget, oversight of media relations (international, national, regional and local), social media, crisis management, event planning, website editorial, graphic design, conception and publishing of the organization’s annual Marketing Plan and local advocacy for the tourism industry• Restructured and re-wrote (complete overhaul) of the company’s crisis plan for 2020; proven leader in crisis situations that affect the city's reputation, including negative news articles, crime incidents, weather events, etc.• Oversee the Covid-19 social media strategy and established the in-house team managing nine channels over multiple platforms as the company pivots through the crisis• Held a key role in rebranding the company (previously New Orleans Convention and Visitors Bureau), establishing the goals, vision and brand identity to optimize business results for the organization and its 1,100 members• Launched the company’s new website www.neworleans.com as a key leader and continue to oversee development, design, creative direction, editorial content and search engine optimization with the executive team

• Member of hotel’s opening executive team following Hurricane Katrina, responsible for development and implementation of the marketing, advertising, public relations, social media and crisis communications plans for the hotel's re-opening following a $281 million redesign, including overseeing the $1 million marketing budget • Responsible for the positioning and marketing strategies for the hotel's redevelopment including the doubling of the meeting/exhibition space to 200,000 sq ft, redesign of 1,193 guest rooms and suites, and an expanded food beverage complex including partnering with BRG (formerly Besh Restaurant Group) to launch Borgne restaurant• Collaborated with Hyatt’s corporate brand team to launch the new Hyatt Regency brand identity• Established a strategic partnership with Brad Pitt's Make It Right Foundation; planned and executed the largest fundraiser in New Orleans history "A Night to Make It Right presented by Hyatt," a star-studded event which raised over $5 million to build homes in the Lower 9th Ward - the neighborhood hit hardest by Hurricane Katrina, and celebrated the hotel's re-opening six years after being damaged by the hurricane

• Developed the public relations plans and goals for hotel’s pre-opening and launch• Established partnerships with luxury brands and community organizations• Planned and executed opening events for the hotel's launch

• Created and executed innovative local, regional and national public relations programs with strategic partners to increase revenue and awareness, creating a positive image of the hotel, food and beverage, and spa • Managed all public relations and strategic projects for Fearing’s –the hotel’s award-winning restaurant and its celebrity chef, Dean Fearing

• Developed and implemented strategic public relations campaigns to achieve sales and marketing goals• Worked with strategic partners in New York City to cross promote the hotel by creating packages and community relations programs planned to support and enhance the hotel’s sales and marketing efforts • Launched the hotel’s new restaurant, BLT Market, and strategically promoted La Prairie at The Ritz-Carlton Spa• Attended Marriott International Corporate Communications Crisis Management Training• Winner of The Ritz-Carlton Hotel Company’s Chairman Circle Award 2007 (only 70 managers worldwide qualified to win the honor)

• Assisted with all promotions, photoshoots, filming, writing and distribution of press releases• Helped create and develop hotel packages and promotions and the planning and execution of events, such as Leaders in Luxury Symposium, Chocolate Bar Media Event, and Rockefeller Center Tree Lighting Party

• Managed media relations, including media visits, interviews, press junkets, photo shoots, and filming