Lauren Gentry Email & Phone Number

New York, New York, United States

- Create and present accessory design concepts quarterly to Design Director and SVP of Design and communicate concepts to clients, vendors and licensing partners.- Interface regularly with our partners to smooth process while strictly adhering to critical design calendar dates and ensure presentations, CADs and samples are on time for buyer meetings. - Establish cost targets from sampling stage based on retail goals communicated by buyers.- Comprehensive understanding of internal costs associated with new materials, molds and unit pricing based on MOQs.- Categories include footwear, handbags, watches, hats, jewelry, sunglasses and scarves.- Utilize systems including Adobe Illustrator, Adobe Photoshop and PLM.- Manage IML’s creative direction through bi-weekly styling of QVC on-air static shows and style looks for monthly photoshoots for marketing and social media purposes.

New York, New York, United States

-Responsible for personal business development, drive new sales from established clients and follow up on leads generated by the marketing team.-Leverage strong consignor relationships for business longevity and network to bring on new clientsOutreach daily to existing clients (50-100 per day) and utilize innovative approaches to problem solving in order to ensure a mutual beneficial business relationship.-Attend client appointments (3-5 daily) and provide outstanding customer service to highly discerning clientele.-Set pricing expectations through deep knowledge of luxury.

New York, Ny, United States

- Collaborate daily with Creative Director, VP of Product Development/Production and agent partners in Italy and Brazil to carry out all processes from initial concept to consumer.- Source new factories and material/component suppliers to ensure use of highest quality facilities andmaterials while improving costs to maximize profit margins.- Develop seasonal T&A calendars and WIPs while managing entire team to ensure each step from design to retail is carried out on schedule.- Lead all custom trim, hardware and material developments for footwear and accessory divisions.- Allocate styles to factories based on technical abilities and cost/time-effective production forecast.- Conduct wear-testing focus groups for footwear to ensure comfort, quality, durability, functionality andgauge pre and post-market aesthetic reactions.- Train sales and merchandising teams seasonally on key selling points of footwear and accessories.- Work closely with merchandising to create optimal size breaks for bulk purchase orders to maximize sales.- Track and manage all bulk production progress and shipping to facilitate timely deliveries via communication with internal logistic team and external freight-forwarding partners.

New York, New York

- Assist in the entire product development and production process for Kate Spade & Company mainline handbags and accessories including SLGs, tech, belts, and various GWP items. - Communicate with Asian factories to ensure utmost design consistency and quality, and on time deliveries to source retail and wholesale distributors nationwide and internationally. - Manage initial concept from market samples to bulk production. Utilize data systems such as PLM and ecVision, track and approve all samples, and approve final product while working through multiple seasons, juggling priorities in a fast paced environment. - Collaborate with technical designers on the approval of samples throughout all stages of product development. - Comprehensive understanding of raw material, print and color processes.

Charleston, South Carolina Area

- Researched trends and fashion news- Assisted with locating props and products for various shoots as needed- Provided scouting shots and scouting lists- Organized and completed Google slideshows with scouting finds and trend research- Picked up and returned merchandise for photo shoots- Organized and completed photo shot lists- Assisted on photo shoots and fashion shoots- Contacted local and national retailers for use of merchandise and/or high-resolution images- Shipped and received merchandise for shoots- Updated local and national style department database- Corresponded with local designers and retailers

New York, New York

- Reported to the President and Managing Director and assisted in external communication with clients, developed and brainstormed new story ideas to drive press stories- Duties included pitching clients to media and securing placements; creating press clippings; building and updating media lists and media contact databases; monitoring press clippings, industry news and social media platforms- Worked with account managers on planning and executing press events, specifically the Mizzen+Main NYC pop up store as well as the Naadam NYC brick and mortar location.

- Reported to the Senior PR and Marketing Account manager and assisted with creating social media campaigns, including makeovers and giveaways for clients, as well as assisted in finding relevant editorial items on Overstock.com- Framed pitch trend stories to media, targeted press lists via Cision and created editorial look books using Microsoft Powerpoint- Duties included contributing and writing pitches for editorial look books, researching media resources and creating Microsoft Excel spreadsheets.

Flat Rock, Nc

- Supervised and monitored a staff of forty, lead meetings with other staff and monitored health and safety of all campers and other staff members.- Assisted in pre-summer camp planning and organization and worked closely with parents and families to accommodate special needs- Taught staff to foster positive youth development and modeled program participation and appropriate interaction with children

Bachelor'S Degree, Communication, General, Senior

Activities and Societies: Delta Delta DeltaRelevant coursework includes: Media in the Digital Age, Communication Research Methods, Message.

Education record