Lauren E. Gerber Email & Phone Number

Chapel Hill, Nc, Us

London, United Kingdom, Gb

Freelance knowledge consultant for philanthropy, school information systems, and donor software systems.

Raleigh, Nc, Us

Senior leader on the advancement team responsible for raising $1.8 million (20% increase) for the FY24 Annual Fund and $700,000 in deferred (planned/estate) gifts. Also must raise additional campaign major gifts (capital, endowment, special projects, debt) for the Saint Mary's Forever Campaign. Manages data analytics, KPI's, and reporting; donor relations and external partnerships; digital marketing; carries a major gift portfolio of 120 and stewards more than 4,000 annual donors and 9,000+ alumnae. Sits on the development director/advancement committee, creates development communications, strategic fundraising plans, and is the in-house expert in prospect development and pipeline management. Writes donor profiles, inspiring development articles, digital marketing content, and develops long-term strategic direction for the Annual Fund. Contributes to the school magazine, parent and alumnae newsletters, and social media pages. Territory includes: North Carolina, California, New York, Illinois, South Carolina, Florida, and Virginia. Manages $250,000 annual fund budget. Contributes to research and stewardship projects to support donor relations development.

Raleigh, Nc, Us

Provided visionary leadership while collaborating cross-functionally to create and execute project and program plans and SOP to meet the needs and requirements of the school. Developed implemented, led, managed, and coordinated all aspects of institutional projects, data deployments, student information system module trainings, HR on-boarding in SIS, data analytics and reporting, donor pipeline and prospective parent profile development, departmental SOP development and training. Supported Office of Admissions and Enrollment operations (Feb 2023-June 2023) managing data records and analytics, query and report writing, enrollment management and reporting, inquiry/application processing and counselor assignments, enrollment contracts, new counselor training, documentation and organizational management. Supported the Office of Business and Financial Aid operations (May 2022-Oct 2022) providing data analytics, financial aid application processing, financial aid and admission enrollment contract coordination and processing, query and report writing. Supported the Office of Advancement Services operations (July 2022-Aug 2023) providing gift records processing and database management, data SOP development and standardization, query and report writing, analytics, prospect management and reporting, strategic pipeline development, and portfolio profiles. Highly independent, managing and leading complex projects and communicating effectively with all levels of the organization with proven experience managing teams with multiple perspectives. Developed and created institutional effectiveness assessments and reports; submitted data for the Voluntary Support for Education (VSE) annual survey, the National Association of Independent Schools (NAIS) annual survey; and provided support for the re-accreditation process.

Raleigh, Nc, Us

Interim senior-level strategic marketing director responsible for leading the design, development and execution of robust marketing strategies, plans and campaigns in alignment with business goals and objectives, increased enrollment applications, parent and donor engagement, improved leader and manager communications, and successfully introduced and managed change initiatives. Consistently evaluated digital, print, social, and other marketing channels and prepared engaging content in support of business objectives. Maintained expert knowledge of available marketing tactics, tools, processes, strategies and analytics. Created strategic, short and long-range advertising campaigns for radio, television, web, social media, and print publications including magazines, newspapers, billboards, digital, streaming, and other multimedia channel marketing tools. Created, managed, and reported SEO and Google analytics. Maintained statistical and trend reports related to admission, enrollment, and long-term modeling. Oversaw outreach, retention, market research, and recruitment strategies. Managed various admission collateral, including print and digital media and branding. Evaluated and optimized marketing systems and processes to identify areas for improvement, and improved measurement of ROI. Managed department budget, budget strategy and allocation, and reconciliation processes. Master of data analytics, digital marketing, CRM relationship management, technical leadership for data systems, system configuration, tracking and reporting. Master story-teller, photojournalist, and branding development and communications expert.

Raleigh, Nc, Us

Senior annual fund and major gifts fundraiser and development communications director for the Advancement Office at a private, all-girls' college preparatory high school (boarding and day, grades 9-12). Managed teams, carried a portfolio of 120 major gift prospects; consistently increased personal contact with a constituent donor base of 10,000+. Cultivated personal relationships, provided outreach, and stewarded existing donors. Increased Annual Fund revenue by 6% from FY17 to FY18 and 13% from FY16 to FY17, securing $1.625M and exceeding a $1.5M goal for budget operations through re-branding and creation of new communications and outreach programs integrating direct mail, web, social and digital media outreach. Consistently achieved a less than 2% attrition for pledges – nearly unheard of in the nonprofit industry – in fiscal years 2016, 2017, 2018, 2019, and 2020. Responsible for the internal and external communications of alumnae and development campaigns, successes, news stories, features, and articles, as well as annual and capital fundraising and marketing collateral. Created and developed print, digital, and social media campaigns and all marketing materials, including videos and web content. Oversaw direct mail and advertising print campaigns, and contributed to three newsletters, the campus magazine, annual donor reports, and other publications. Experienced in budget reporting (compilation, analysis, forecasting, and query development), grant application management (research, writing, processing, management, reporting), CRM database management and reporting (policy development, training, query building, analytical reporting, data migrations, data updates, gift entry and processing, tax receipting, etc.), and prospect portfolio and pipeline development.

Wakefield, Massachusetts, Us

Veracross Connect Conference and webinar presenter/trainer for advancement modules and fundraising topics.* Developing a Philanthropic Mindset in Your Graduating Seniors* Using Data Segmentation for Targeted Outreach*Increase Donor Giving Using Data Segmentation, Personalization, and Targeted Outreach* Master ‘Days of Giving’ Events with Ease* Strategies to Re-Engage LYBUNTs & SYBUNTs Using Segmentation and Data

Raleigh, Nc, Us

Led the development and alumni office after the executive director left and simultaneously onboarded the new university president. Executed direct fundraising, stewardship, donor relations, gifts management, and oversaw research, campaign, and communications strategies for the Office of Advancement. Liaison to the Peace College of Raleigh Foundation Board; executed reporting for the Board of Trustees; revised and implemented a new gift acceptance policy, created the first fully fleshed-out stewardship plan, created data-driven strategic plan for growing the endowment through a comprehensive campaign and planned giving. Oversaw development team (gift records manager, alumni director) and collaborated with other senior leadership to propel the university forward under new leadership.

Raleigh, Nc, Us

Dynamic and creative senior advancement professional. Led fundraising marketing and communications (digital, print, social, web), advancement operations, stewardship programs, and events management. Leveraged expertise in operations and systems development, technical expertise, conceptual design, and content development. Tripled digital open rates and increased the number of donors (individual, corporate, and organization) and the number of donations for annual fund, capital, endowment, and deferred gifts. Successful administration of media/public relations, communications, event/project management, program marketing and branding/re-branding strategies. Implemented strategic and cost-effective advertising, digital and print media marketing to expand audiences and donor base. Editor-in-Chief, production and publications manager for the award-winning "The Bulletin" magazine, and chair of the publication's content advisory board. Writer, editor, designer, and manager for bi-monthly @Peace e-newsletter and other MarCom deliverables (annual honor roll of donors, presentations, RFP responses, grants, presentations, advancement solicitations, ad copy, playbills, posters, fliers and executive correspondence for advancement, president's office, and other institutional divisions). Web content developer, manager, and editor. Social media communications specialist (design, branding, writing). Internal and external communications manager. Implemented advertising plans for university communications, community and corporate outreach, research, grants and contract development, and fundraising campaign administration. Prospect research, donor profile development, systems administration, operations and advancement services team lead. Additional titles held during ten+ year tenure: Interim Executive Director for University Advancement, Director of Operations and Communications, Director of Advancement Services and Communications, Director of Communications and Research.

Raleigh, Nc, Us

Senior director within the Office of Engagement, reporting directly to the Vice President responsible for Advancement Services operations and communications. Executed annual fundraising through direct fundraising, digital marketing, and print solicitations. Annually raised $1.5-$2.5M in annual fund and other restricted funds to support the operational and aspirational goals of the university. Designer, writer, editor, and publications manager for bi-monthly @Peace and E-Bulletin newsletters; advancement publications (annual honor roll of donors, solicitation brochures and letters, e-mail and digital campaigns, fine arts playbills and posters, presentations, grant proposals and reports), crisis communications planning (university-wide), and general advancement, athletic, and university publications. Creator of web content for development and alumni pages. Social media communications content creator for the Office of Advancement and the Alumni Association. Prospect researcher and bio profile writer for donor profiles; implemented first “Moves Management” program. Collaborated with Enrollment and Marketing, Athletics, Academic Affairs, Theatre and Fine Arts, and Student Services for design support, content creation, and marketing campaigns. Liaison to the Alumni Association Board of Directors, the PCoR Foundation Board, and the Board of Trustees Development Committee.

Raleigh, Nc, Us

Senior manager for Development and Alumnae Affairs. Built sustainable systems and processes to support the $30 million "Promise of Peace" campaign through its advanced gifts phase. Raised the most dollars ever in a single year in the history of the school; $7M in 2007 during the Promise of Peace campaign (comprehensive capital, endowment, annual, and planned giving campaign). Successfully secured a $400,000 Kresge Challenge grant to support the renovation of the university’s Kenan Library. Exceeded $1.5M to fully-fund through private gifts the reconstruction and re-visioning of the library, built in 1963. Annually secured more than $250,000 in grants. Oversaw the planning and implementation of marketing and communications for all programs and activity associated with the capital campaign. Interim chief operations officer to support the vice president, leading to their ability to increase travel by 50%. Wide range of responsibility and high accountability. Served in a key leadership capacity interacting with staff, high-level donors, community partners, and alumnae. Assumed internal HR divisional functions, procedural oversight and administrative functions. With great latitude, offered suggestions and guidance, as well as executed timely decisions regarding staff, programs, constituencies, events and activities.

B.S., Sociology, With Research Specification

Aas, Human Services

Master Of Education - Med (Candidate), Education