Lauren Goldfarb Email & Phone Number

Palo Alto, Ca

• Manage marketing, public relations, and communications for arts & entertainment clients including 2019 Regional Theatre Tony winner TheatreWorks Silicon Valley, Lorraine Hansberry Theatre, Montalvo Arts Center, Opera San Jose, and more. • Secure media coverage (print, radio, and television), including placements in CBS Saturday Morning, Forbes, Travel + Leisure, Los Angeles Times, Sunset Magazine, San Francisco Chronicle, KQED (NPR), and American Theatre.• Craft copy and devise… Show more • Manage marketing, public relations, and communications for arts & entertainment clients including 2019 Regional Theatre Tony winner TheatreWorks Silicon Valley, Lorraine Hansberry Theatre, Montalvo Arts Center, Opera San Jose, and more. • Secure media coverage (print, radio, and television), including placements in CBS Saturday Morning, Forbes, Travel + Leisure, Los Angeles Times, Sunset Magazine, San Francisco Chronicle, KQED (NPR), and American Theatre.• Craft copy and devise strategy for social media, emails, and other marketing campaigns.• Compose press releases, fact sheets, and other communications for clients Show less

Berkeley, Ca

• Led marketing strategy for Teen One-Acts Festival, including social media, budget management, and public relations campaigns• Planned and implemented social media strategy for Berkeley Rep’s Facebook, Twitter, and Instagram • Created dynamic copy for FB advertisements, resulting in a 3:1 average return on investment • Compiled weekly ticket sales and performance availability reports to assist marketing planning• Created and analyzed post-performance and patron experience… Show more • Led marketing strategy for Teen One-Acts Festival, including social media, budget management, and public relations campaigns• Planned and implemented social media strategy for Berkeley Rep’s Facebook, Twitter, and Instagram • Created dynamic copy for FB advertisements, resulting in a 3:1 average return on investment • Compiled weekly ticket sales and performance availability reports to assist marketing planning• Created and analyzed post-performance and patron experience surveys to learn more about audience reactions to programming and recommend potential customer service improvements• Coordinated receptions for community influencers, helping with the guest list and event planning• Wrote press releases, organized press ticketing, and pitched stories to local media • Identified target audiences for outreach and group sales Show less

Williamsburg, Va

• Created email newsletters and social media content to engage and inform audience prior to show• Publicized performances through press releases and reaching out to local event calendars• Facilitated poster distribution for performances throughout Williamsburg, VA

Williamsburg, Va

• Publicized the 2014 and 2015 annual theatre festivals, composed of 5 student-written plays (also student-directed with student actors)• Increases awareness through social media management and compiling press releases • Creates posters that highlight key information and gain interest in performances and auditions• Reads and approves submitted plays

Williamsburg, Va

• Use of Excel and Mail Merge to manage club paperwork for 44 sport clubs to assist with the College's filing and record keeping • Conducts pre-trip meetings with club representatives, ensuring safe and effective logistics• Represents Campus Rec at home events, enforcing safety requirements

Bethesda, Md

• Facilitated advance communication for artists, preparing production sheets and hospitality for an 1,800-seat concert hall and 2 popular outdoor concert series• Recruited targeted groups for performances and successfully booked group sales • Identified venues with similar programming to influence booking for future summer concert series• Ensured contract deadlines were met through check requests and compilation of up-to-date spreadsheets• Managed paperwork and filing… Show more • Facilitated advance communication for artists, preparing production sheets and hospitality for an 1,800-seat concert hall and 2 popular outdoor concert series• Recruited targeted groups for performances and successfully booked group sales • Identified venues with similar programming to influence booking for future summer concert series• Ensured contract deadlines were met through check requests and compilation of up-to-date spreadsheets• Managed paperwork and filing cabinets Show less