Lauren Gordon Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, Us

Burlington, Massachusetts, Us

Burlington, Massachusetts, Us

Burlington, Massachusetts, Us

Leverage Sirius Decisions’ frameworks to develop, plan and cross-functionally execute the overall strategy for Veracode's integrated thought leadership and security campaigns to drive brand awareness, funnel metrics, pipeline and revenue.

Burlington, Massachusetts, Us

Responsible for overseeing and coordinating Veracode’s marketing campaign planning, execution, measurement, and budget. Campaign objectives include increasing share of voice, market share, net new opportunities and product revenue. Additional responsibilities include leading Veracode's digital media strategy as it relates to paid media channels such as paid search/retargeting, content syndication, 3rd party advertising, and social.

Burlington, Massachusetts, Us

Responsible for overseeing and coordinating Veracode’s marketing campaign planning, execution, measurement, and budget. Campaign objectives include increasing share of voice, market share, net new opportunities and product revenue.

Boston, Massachusetts, Us

In this role, I was responsible for creating the overall strategic marketing vision for Information Maps (solution), Customer Facing Technologies and the Legal Vertical in collaboration with VPs and product management business partners to increase revenue and profitability. Other responsibilities included:- Providing support as a key team member in orchestrating the "Law Firm Information Governance Symposium" and participating as Iron Mountain's representative on a steering committee of top law firm RIM Directors/Managers- Supporting the creation of core content through messaging development- Producing sales tools & external facing documents to aid in selling and maintaining web presence - Partnering with Sales VP and SMEs to communicate/train sales on solution benefits & capabilities

Boston, Massachusetts, Us

In this role, I was independently responsible for the creation, execution and development of integrated demand generation programs for the Legal Vertical (account based, inbound, pipeline acceleration, events, customer round tables, nurture program) through Sirius Decisions' framework and best practices. Other responsibilities included:- Monitoring, analyzing & reporting measurement against funnel metrics & pipeline/revenue goals leveraging the demand waterfall- Presenting & communicating annual demand plans to sales & marketing leadership- Budget owner - responsible for driving greater marketing ROI while managing within constraints

Newton, Ma, Us

- Developed a close relationship with Sales and supported development of RFPs- Created Sales tools and product collateral for use in the field- Supported the creation of "E-Guides" and authored introduction copy- Product Management Event Lead - Acted as a liaison between event coordinators/sales and was responsible for providing weekly recruitment updates, creating event collateral and sponsorship packages for sales

Newton, Ma, Us

- Executed annual web marketing plans for Networking/Security Search Sites- Focused on audience development and growth- Tracked and analyzed membership growth for Networking/Security Search Sites- Created banner ads and online promotions to raise awareness of publications and local events- Heavily focused on event recruitment and email promotion creation

Newton, Ma, Us

- Crafted, revised and proofread all marketing/email promo copy to maximize traffic and lead capture - Tracked the success of marketing promos and made necessary optimization changes efficiently- Developed and utilized market expertise to target promos effectively