I help global organizations tell stories that drive results. My core competencies include creative strategy, brand storytelling, social media strategy, content marketing, executive communications, copywriting, thought leadership, crisis communications, community engagement, influencer marketing, digital marketing, and SEO strategy.Most recently, I was the Head of Content at McKinsey & Company, where I led the creative direction for the firm's social media presence, translating its research on topics like the future of work, income inequality, #AI artificial intelligence, #sustainability and #climate change into compelling multi-channel campaigns. I also advised McKinsey leaders and global offices on their respective creative strategies and brand storytelling. Previously, I worked with UNICEF's social media team, where I helped the UN agency double its social footprint in two years, launch an award-winning documentary series, and manage the roll out of joint campaigns with Goodwill Ambassadors like Shakira, Messi, and Katy Perry.Currently based in Brooklyn.