Lauren Garner Email & Phone Number

Carlsbad, Ca, Us

San Diego, Ca, Us

Ascent is on a mission to provide innovative solutions, with best in-class teams and technology, that enable more students to access education and achieve their long-term success. Ascent is built around one guiding principle: loans should expand your possibilities, not limit them.

Voorhees, Nj, Us

Trinity Packaging Supply is the first company to leverage proprietary software to connect hundreds of distribution and manufacturing centers across North America to provide businesses with packaging’s largest catalog (over 80,000 custom and stock packaging supplies) — offered at low prices with next-day delivery. As the VP of Marketing, I created a comprehensive digital marketing, SEO, and advertising blueprint for Trinity to generate revenue, increase site traffic, unseat their competitors, and disrupt a $200 billion industry.

San Diego, Ca, Us

Ascent created a new private student loan program that gives students more opportunities to qualify for a loan, with or without a cosigner. We advocate awareness of the potential financial outcomes of your college choices (school, major, years in school, financing your education), helping you visualize where your career could go and what it could be – encouraging better decisions today to open up greater future opportunities. As the Senior Director of Marketing, I...• Led high-impact, fully-integrated strategic marketing plans that play to the strengths of my team while generating volume that aligns with our target profit margins • Partnered with Product and Development Teams to drive UX scope and continued enhancements for custom loan origination system portal

San Diego, Ca, Us

• Negotiated innovative partnerships to propel volume 1,200% YOY• Increased organic traffic 292.59% YOY leveraging content strategies and Search Engine Optimization (SEO)• Founded the Ascent Student Advisory Board to gain valuable insights from students on the real challenges they face and make a positive, lasting difference in the educational experience of others• Curated and launched the Ascent Student Loan brand to empower and inspire college students

San Diego, Ca, Us

Goal Structured Solutions, Inc. ("GS2") is an employee owned asset management company with over $26 billion in assets under management, offering a comprehensive array of products and services to the education loan industry. As the Director of Marketing for GS2, I enjoy:• Collaborating with analysts and the Senior Leadership Team to forecast annual volume and develop the appropriate marketing plan to achieve exponential growth • Setting and monitoring the marketing budget/P&L to assure adherence within target cost of acquisition, evaluating performance, and communicating results to the Senior Leadership Team• Overseeing corporate communications and public relations to establish GS2 as a leader in the education finance life cycle, while positioning Ascent Student Loans as a refreshing alternative to current student loan options• Building IncomeShareAgreements.org to increase awareness of this forward-looking, income-based student financing product that better aligns the cost of an education with the value a student receives from the education

Herndon, Virginia, Us

Heritage Golf Group is a boutique owner and operator of premier private, resort and daily fee golf properties across the United States. As the Director of Marketing, I had the honor of working with a team of seasoned, industry experts on:• Developing and executing sustainable, niche marketing and advertising plans for 9 brand divisions to increase leads and sales across multiple channels (social, partner sites, PPC, email, online, print, etc.)• Negotiating and consolidating profitable partnerships with creative, advertising, and media agencies• Translating consumer insights and market research to develop 2 mobile apps and redesign 4 websites• Building analytics dashboards and proactively analyzing Key Performance Indicators (KPIs) to report to the Executive Team with actionable recommendations• Generating over 98.2 million impressions in less than 4 months while partnering with the Zimmerman Agency for public relations

San Diego, Ca, Us

Tony Robbins has directly impacted the lives of 50+ million people with his best-selling books, multimedia and health products, public speaking engagements, and live events. As the Digital Marketing Manager for the Anthony Robbins Companies, I had the privilege of: • Leading the holiday campaign strategy to generate 131% more revenue YOY (2013 vs 2012)• Collaborating with content to to launch digital products and unique product bundles to support the holiday campaign • Managing our superstar team of PPC, SEO, and Social Media experts • Ensuring all digital marketing plans align with overall business objectives and goals • Implementing innovative online marketing campaigns to drive new leads and trials via email marketing, promotions and contests, Search Engine Optimization (SEO) on WordPress site, Search Engine Marketing (SEM), Pay-Per-Click (PPC), affiliate networks, live chat, social media, and mobile• Developing the corporate website strategy and execution• Selecting and managing outside vendors and partners

Bakersfield, Ca, Us

As a consultant, I worked with Dr. Jared Gianquinto and the OrthoArts team to construct a sustainable niche branding strategy that builds brand awareness and captures market share:• Refined branding, copy and website to ensure assets are consistently aligned with brand objectives• Translated consumer insights from DemandForce/Google Analytics to develop a long-term strategy• Enhanced OrthoArts.com consumer engagement and managed Search Engine Optimization (SEO)

Plano, Tx, Us

ACTIVE Network (NYSE: ACTV) helps thousands of activity organizers transform and grow their businesses via ACTIVE Works® cloud technology, while connecting millions of participants to the activities they want, love and need to do. I led a talented team of Online Marketing and Social Media Specialists to deliver impactful multi-channel campaigns that engage, motivate and inspire consumers:• Built and managed my team of Online Marketing and Social Media Specialists by learning systems, identifying KPIs, standardizing reports, establishing processes, and prioritizing high ROI projects• Monetized remnant inventory (social, email, display, etc.) to create profitable consumer campaigns• Launched ACTIVE daily deal programs across 25+ new market segments (DMAs) via geomarketing (launched Schwaggle in 2011 and GearUP nationally in 2012)• Collaborated with ScrumMasters (Development) to enhance user experience and consumer engagement for ACTIVE consumer products/sites, providing solid recommendations based on split test data from Adobe Test&Target and Doubleclick (DFP Small Business)• Supported mobile launches/releases, including the award-winning ACTIVE Couch-to-5K (C25K) App• Ensured ACTIVE brand integrity and delivered value to consumers through cross-promotional opportunities with strategic partners (SELF and LAVA magazines, USA Triathlon and IRONMAN, etc.)

Carlsbad, Ca, Us

Upper Deck Authenticated® (UDA) is dedicated to ensuring the authenticity of their autographed memorabilia to sports fans and collectors. I provided the eCommerce team with recommendations for merchandising and marketing UpperDeckStore.com:• Enhanced email performance (via BlueHornet ESP) by redesigning templates for optimal cross merchandising and providing strategic recommendations to increase relevancy for consumers• Recategorized product hierarchy on the back end to increase search functionality/navigation• Loaded key landing pages with relevant terms that explained the offering/section to the consumer while increasing CTR and furthering Search Engine Optimization (SEO)

San Diego, California, Us

GreatCall provides reliable and easy-to-use wireless services backed by 100% U.S. based customer service. As the Marketing Communications Manager, I was instrumental in transforming the “Jitterbug” product branding into the overarching “GreatCall” brand amongst our consumers and retailers: • Led cross-functional teams with executives to ensure synergy in all channels for major launches • Developed brand guidelines and take-to-market roadmaps to execute throughout the sales pipeline • Armed sales teams with polished presentation decks, scripts, displays, and tradeshow materials • Optimized profitable business relationships and managed over 3,163 online affiliate publishers

San Diego, Ca, Us

Road Runner Sports offers the world's largest selection of the running and active lifestyle gear from hundreds of brands like ASICS, adidas, New Balance, Nike, Puma, etc. During my time at Road Runner Sports, I led several site launches and drove profits through multifaceted online marketing strategies: • Generated $9+ million (annually) driving the email strategy end to end – responsible for P&L, budget/forecast, split testing implementation/analysis, content, creative, and merchandising • Established cross-departmental campaign planner and hosted weekly online merchandising meetings (with a team of 10+) to ensure successful and timely execution of all campaigns• Increased profit margins, AOV, and conversion by strategically managing online merchandising via home page placements, landing pages, cross sells, reviews, and product search ranking • Exceeded annual COOP goal by 37%, pitching online marketing/merchandising opportunities to vendors, negotiating placements, and securing ongoing partnerships for the following years • Tactfully and proactively managed drop ship P&L, fulfillment and promotion of 1,500+ SKUs • Spearheaded multi-divisional (running/fitness/fashion) site launches, developing wireframes, refining search functionality, increasing SEO via reviews/content, and further enhancements

San Diego, California, Us

Total Training, Inc. is a pioneer in innovative video training for leading creative print, web design, web development, digital video, audio music technology and office productivity software programs. As their Marketing Specialist, I was fortunate to work with all aspects of their marketing mix: • Entrusted as copy writer for press releases, ads, online content, and product packaging• Organized press kits, tradeshow logistics and database for marketing leads • Streamlined wireframes and content/copy for developers throughout the site redesign• Contacted key influencers and user groups to generate favorable product reviews and blogs

The Aztec Recreation Center (ARC) enhances the quality of life and educational experience of the San Diego State University community by providing outstanding programs and services (such as group fitness classes, sports leagues, wellness center, outdoor adventures, and more). While attending SDSU and maintaining a 3.98 GPA, I started my career leading the ARC marketing team: • Managed and motivated creative team of 8+ to build an award-winning website • Refined work order queue and project management systems to increase creative turnaround by 25%• Controlled budgets for marketing and Recreational Sports facility (inventory, premiums, staffing, etc.) • Developed creative, content and copy for online and direct marketing campaigns • Served as Editor in Chief of the “ARC Newsletter” and “ARC eNewsletter”• Successfully orchestrated large events (1,500+ attendees) promoting sports, fitness and wellness• Trained marketing assistants and developed a comprehensive training manual