Lauren Esposito, Mba Email & Phone Number

New York, United States

San Francisco, California, Us

Built the first brand marketing team at Salesforce from the ground upResponsible for $80MM budget and global team 30, across AMER’s, EMEA, and APAC to drive awareness of who Salesforce is and what we do leading to increased brand health metrics: awareness, brand love, brand recall, brand message clarityEstablished Salesforce as a thought leader in CRM, Data, and AI through integrated programs across events, digital, content, media, community, and PR activitiesLead global brand media operations, including full-funnel frameworks, communication strategies, analytics and reporting, and budget management, supporting 20% annual business growthResponsible for multi-year strategic partnerships inclusive of product integrations that reach new audiences while providing a platform for differentiating the power of our products (NBCU, Olympics, F1, LinkedIn, Spotify, Reddit) Responsible for managing expectations, communications, and presentations across multiplied executive stakeholders - CEO, CMO, Global Regional CMOs, Field Leaders, and Product MarketingSuccessful at identifying gaps and opportunities within the business and driving a data-driven strategic point of view and the change management required for cross-functional executive leadership to buy-in (sales, marketing, product, and technology teams)

San Francisco, California, Us

Lead for the marketing team in integrating acquired brands marketing experiences and people into Salesforce for the following activities: brand identity, go to market experiences, lead funnel journeys, and reporting and analyticsSet up strategic frameworks for acquisition integrations to size scope, budget, and impact to the business with executive leadershipPartnered closely with product marketing, sales, and services on product messaging, digital experiences, event integrations to deliver a seamless customer transition Support 20+ acquisitions and primarily responsible for the business of Marketing Cloud and Commerce Cloud to drive pipe generation and revenue targetsDrove ~$110M MC Marketing Pipe Gen in FY19 (AMER only)Drove ~$80M in Commerce Cloud Marketing Pipe Gen in FY19 (AMER only)Increase unaided B2C awareness for Salesforce by >3%10% YOY growth in revenue from net new logos for SalesforceUnderstands political nuances and sensitive clients/communication styles to drive efficiency and execution of strategic projects.

San Francisco, California, Us

Responsible for Marketing Cloud’s strategic initiatives across digital, creative, campaigns, and more.- Driving ~$90M MC Marketing Pipe Generation in FY18 (AMER only)Owned integrating processes, messaging, and go to market strategies during transition of the business from ExactTarget into Salesforce Marketing Cloud.Onsite Indianapolis corporate marketing leader for over 30+ people. Supported career coaching, mentorship, and providing strategic transparent between corporate HQ offices and Indianapolis.Drove strategic reinvestment into marketingcloud.com (http://marketingcloud.com/) resulting in hitting all targets with in one year:- $146M in AMER MC Marketing Pipe increase of20% YoY- >$13M AMER MC SDR Pipe Gen per QTR- Improved organic prospect visits by +15% YoY- Increased keywords on Page 1 and 2 from 80 to 349 YoY- Increased Organic FC on MC.com (http://mc.com/) by 19% YoYPushed for rebranding of Marketing Cloud products to drive clarity and simplicity for customers and prospect.Supported Connections Conference for 6+ years, a 3 day paid event with 10,000 attendees.- Owned main stage keynote content creation, on site branding and experience, demand generation, enablement, digital strategy, and presented product demos.- Drove $139M Pipe in Room, 119% to Goal- Drove $50M In Pipe Generation for MC and $50M for Other Clouds, 130% to goalSupported Dreamforce Conference for 4 + years, a 3 days paid event with 180,000 attendees.- Owned main stage content creation for Marketing Cloud, on site branding and experience for the Marketing Zone, and presented product demos.- Dreamforce - 180,000 attendees 3 day paid event- Drove $237M Pipe In Room for Marketing Cloud, 120% to goal- $55M In Pipe Gen for MC, 105% to goal

San Francisco, California, Us

Responsible for the day to day management of Creative Services, Brand, and Graphic Design teams.Responsible for integrating ExactTarget, Buddy Media, Radian6, Social.com, and Krux into the Marketing Cloud operating unit over the course of 3 years. Drove strategic positioning, revamped of customer touch-points in the go-to-market motion, and reskilled teams during the business transition from ExactTarget into Salesforce Marketing Cloud.$146M in AMER MC Marketing Pipe increase of 20% YoY>$13M AMER MC SDR Pipe Gen per QTR Improved organic prospect visits by +15% YoYIncreased keywords on Page 1 and 2 from 80 to 349 YoYCoordinated a biannual global brand tour enabling 7 key non AMER regions on how to take the brand to market based on each region’s needs.

Indianapolis, In, Us

Hired to build a global internal agency model that over saw brand, creative, and project management to service sales, product, marketing, and HR teams with on brand experience meeting each stakeholders unique needs for positioning the company and closing business. Responsible for the business of the Creative Studio, including direct day to day management of both the Account Management and Design teams. Responsible for understanding the industry landscape, ExactTarget products and business challenges, as well as competitor solutions to educate and drive strategic initiatives across the go to market team. Effectively managed and orchestrated the energy of our design team to focus on projects that impacted the bottom line.

Indianapolis, Indiana, Us

Only Account Manager for 25+ clients across retail, technology, food and beverage, and healthcare industries.Main point of contact for all client communications including pitching work, scheduling meetings, retrieving approvals, etc.Responsible for research and ideation based on clients needs.Owned the timely execution of projects.Responsible for finding and bringing in new business development opportunities.

Mba, Entrepreneurship & International Marketing

B.S And B.A., Marketing And Graphic Design

Ba & Bs, Marketing And Graphic Design

Education record