Lauren Farah Email and Phone Number

HealthcareState and Local GovernmentFederal Government• Optimized marketing efforts throughout the buyer's journey by creating all industry specific content for thought leadership, sales enablement, field marketing, web, and demand generation.• Aligned extended marketing organization to develop and execute targeted integrated marketing campaigns that build and drive pipeline and cross-sell into existing accounts for various industries.• Worked closely with senior leadership to identify areas of opportunity, develop implementation strategies, and lead execution teams.• Enabled regional and global sales teams to penetrate key vertical markets with strategic industry messaging, value propositions, and strong, visual, and insightful content including presentations, collateral, videos, and more.• Built and leveraged customer relationships to share their stories and ROI through a variety of mediums including webinars, speaking engagements, case studies, and videos.

RetailHospitalityFood Service• Established strong cross-functional relationships with supporting teams and stakeholders including engineering, product management, sales, and services to enhance the overall marketing strategy and execution• Developed a deep understanding of the market’s needs, with ongoing industry research to continuously create and evolve competitive messaging for the company and product• Strengthened brand awareness and consideration through the creation and strategic execution of thought leadership content• Defined product and partnership go-to-market strategies for mid-market, enterprise and global opportunities including identifying win themes, differentiation, and targeted messaging to increase win rates and drive revenue• Cultivated customer relationships to enhance their experience, build loyalty, uncover upsell opportunities, increase personal industry expertise, and develop promotional stories • Accelerated the buyer’s journey with creative and customized content for large, competitive, and strategic deals • Improved sales enablement with strong, visual, and insightful tools including presentations, collateral, videos, and more• Pioneered demand creation strategies and messaging including email, web, direct mail, sponsorships and events• Transformed complex information and ideas into simple, sophisticated messages and visual tools to strengthen our positioning

Product marketing professional motivating internal stakeholders and influencing prospective and current customers for a SaaS product.• Developed launch plans and positioning for new products• Heightened sales readiness with comprehensive product training, engaging sales tools, and first-line support for sales inquiries• Drove marketing programs and events for both prospective and existing customers• Created customer facing content and internal sales tools to support aggressive launch cycle for a SaaS product including, but not limited to videos, presentations, collateral, thought leadership, whitepapers and technical papers• Managed sales training for product suite and integrated technologies

Marketing and communications professional supporting integrated marketing campaigns and thought leadership for a global organization.• Organized industry trade shows and local events• Developed promotional tools• Created internal monthly newsletter in support of sales organization• Managed internal communication• Supported webinar program and moderated all North American webinars• Optimized financial reporting and metrics • Managed advertising placements and maintained partnerships with publications and associations