Lauren Farber Email & Phone Number

New York, NY, US

Transform and scale your advertising business through tech automation, process optimization, and sales enablement. Connect with me to maximize your advertising revenue and create efficiencies in your lead-to-cash process. lauren-farber.com

Los Gatos, CA, US

Our team is tasked with establishing the technology strategy and foundation of Netflix’s advertising tech stack. I’ve built and led a team of 12 product managers, engineers and solution architects responsible for designing the first instance of Salesforce (CRM) at Netflix, managing pipeline revenue across 270 users in initial release.- Advise on ad tech.

San Jose, California, US

Created and hired team of 10 focused on business transformation of internal tool strategy and automation. Team identified gaps in process and technology and built strategy around Order Management System (OMS), CRM (Salesforce), unified reporting, proprietary ad server migration, forecasting and supply tooling, and invoice automation.- Built proprietary.

Burbank, CA, US

Responsible for identifying and driving the long-term vision of Disney's ad sales tech stack and product offerings alongside our technology team. Focus on transformation, automation and convergence amongst systems and capabilities across Disney's entire portfolio (linear and digital) to improve operational efficiency and increase revenue.-Led operational.

Santa Monica, CA, US

Built and led team of 10 responsible for ideating and implementing solutions to enhance pitch-to-pay ad sales process and technology. Focused on collaboration across teams, providing a holistic view of each customer, highlighting new revenue opportunities, and centralizing and automating workflow. Setup formal intake and prioritization process for Sales.

New York, NY, US

Built and led a strategic team of 16 responsible for reducing cost of advertising sales, defining roles and responsibilities within the sales process, and automating sales systems across Condé Nast's 22 brands. Team owned development of Conde's CRM (Salesforce), Order Management (AdBook), mapping workflows and process documentation, product strategy and.

New York, NY, US

Built and led a team to monetize Condé Nast's digital business, create policies and procedures for the advertising sales process, enhance our sales systems and streamline business operations.

New York, NY, US

Increasing automation within AOL's business to reduce tools and effort needed to process sales. -Prepared AOL for sale to Verizon by redefining account tier strategy -Led M&A integration for Microsoft Advertising, finalized deal terms, established sales process, integrated 350+ people into AOL, and created migration requirements for 45K+ campaign lines.

New York, NY, US

Conceptualized, developed and executed AOL's first impactful national training program, providing learning support for a team of 150 Account Managers within sales.-Created a monthly, multi-day, new hire bootcamp and ongoing-education webinar series-Responsible for content development, training, facilitating, measurement strategy and deployment-Effected.

New York, NY, US

Managed pre- and post-sales processes for 100+ clients as an Account Manager on inside sales, consistently earning 150% to 300% to sales goal.

London, England, GB

Managed all aspects of online and offline media planning, buying and campaign maintenance.