Lauren Farricker Email & Phone Number

Burbank, CA, US

• Promoted from Manager to Senior Manager tasked with overseeing all audience research of content and viewership trends within Entertainment across both streaming and linear
• Leading a team of Analysts responsible research projects and over 3,000 RFPs per year attributing to $150M in revenue
• Creating insights to support the Sales team, Solutions teams, and business lines to contribute to over $1.5B in revenue
• Developing self-serve sales materials, narratives, one-sheets, email graphics and stats to enable faster go-to-market process
• Building and maintain a sales document repository to centralize cross-functional research resources as a one-stop shop
• Managing the creation of tentpole Entertainment materials including Halloween, Holiday, Oscars, and CMAs

• Launched Woof Republic, a multi-platform digital content resource for modern dog owners
• Partnering with brands to develop long-term synergy through content, social media, events, eCommerce, and sponsorships
• Providing consulting for pet companies to improve their branding, communication, digital presence, products, and services

Santa Monica, CA, US

• Leading a team of Analysts responsible for cross-functional relationship management, research studies, and analysis for Hulu and Disney Advertising Sales RFPs
• Assembling comprehensive analyses on Hulu viewership habits and unique streaming behaviors while contrasting consumption with linear channels
• Supporting the Ad Sales team with curated insights including audience data, site metrics, normative data, and industry research

Host and creator of The Woof Life Show podcast currently available on Apple, Spotify, iHeartRadio, Google Podcasts, Soundcloud, Stitcher and TuneIn.The Woof Life Show is a podcast for dog lovers, by dog lovers. It is our goal to make it easier for you to consider adopting a pup. The Woof Life Show is hosted by Lauren Farricker, founder of Woof Republic.

San Francisco, California, US

• Promoted from Manager of Product Mktg. and Consumer Insights to current role of Head of Data & Consumer Insights
• Working cross-functionally to develop, market, operationalize and sell Kiip’s Audience product
• Manage all data storefronts including LiveRamp and Kochava to promote Kiip’s Audiences externally to media buyers
• Designing and deploying Taxonomy Audiences for DSPs and partners to leverage across campaigns
• Developing Kiip’s In-House Survey product and monetization with Engineering, Marketing, Sales and Operations teams
• Developing value-add franchises such as Strategy Tips of the Day to drive incremental revenue across the sales team

San Francisco, California, US

Los Angeles, California (Southern), US

• Inspiring, developing and leading a team of five Location Strategists to deliver revenue-driving sales solutions
• Preparing and delivering general capabilities presentations to enable sell-through of Business Development deals
• Designing and deploying over 300 Taxonomy profiles for DMPs, DSPs, and publishers to leverage across campaigns
• Implementing new product features within Factual’s suite of services to allow for self-service client workflows
• Developing solutions and materials to evangelize Factual’s technology across multiple AdTech partners in all verticals
• Managing GTM of Insights solutions enabling brands to leverage location-based insights/analytics to inform campaigns

Los Angeles, California (Southern), US

• Created Factual’s Strategy alias allowing for a single point of contact for new business and partnership development
• Responded to client RFPs and engaged with business partners to drive adoption of Factual’s ad targeting solutions
• Launched domestic and global campaigns for Sales Executives in partnership with Account Management
• Educated Sales Executives on new audiences, products, product enhancements, and key selling opportunities

Los Angeles, California (Southern), US

• Managed end-to-end global data licensing accounts including onboarding, integration, customer service, and billing
• Partnered with publishers and DSPs to integrate their ad systems with Factual’s location-based technology
• Supported and educated clients on how to extract the most value out of location-based campaigns

Mountain View, CA, US

• Managed end-to-end global data licensing accounts including onboarding, integration, customer service, and billing
• Partnered with publishers and DSPs to integrate their ad systems with Factual’s location-based technology
• Supported and educated clients on how to extract the most value out of location-based campaigns

Redmond, Washington, US

• Promoted from Publisher Operations Specialist to Publisher Operations Manager
• Managed digital ad placements across 100+ publishers, including MSN Network, DIGG, and MSNBC
• Developed network monetization strategies through global integration of ad inventory management for online publishers
• Created and managed the implementation and launch of an international ad redirection network, earning $3.7M in 2010

Redmond, Washington, US

-Managed remnant display inventory for Microsoft Media Network-Manage placements across 100+ different publishers, MSN Network, & Strategic Publisher Partners

• Co-founded premier pet care service in Seattle, developed branding, coordinated marketing events, and serviced clients
• Secured 300 clients in two years through referrals, PR, and event marketing
• Nominated for “Best Pet Service” by 425 Magazine and KING5's Best of Western Washington in 2010

London, London, GB

• Assisted with media plans and strategy of Microsoft.com, MSN, and Server and Tool campaigns
• Tracked campaign success, provided recommendations, and shared competitive analysis using ComScore and NetRatings