Lauren Felsenstein Email & Phone Number

Greater New York City Area

New York, Ny

New York, Ny

- Developed and implemented national public relations strategies for SundanceTV scripted and unscripted original programming such as “The Writers’ Room,” “The Returned,” and “The Red Road” to increase awareness in consumer media and support network rating goals- Wrote and edited assets such as press releases, production notes, talent talking points, and press kits- Expanded coverage of the SundanceTV brand by fostering relationships with consumer, electronic and digital media-… Show more - Developed and implemented national public relations strategies for SundanceTV scripted and unscripted original programming such as “The Writers’ Room,” “The Returned,” and “The Red Road” to increase awareness in consumer media and support network rating goals- Wrote and edited assets such as press releases, production notes, talent talking points, and press kits- Expanded coverage of the SundanceTV brand by fostering relationships with consumer, electronic and digital media- Created story angles and positioning for original programs and talent in the media - Designed social media plans to spread the word about SundanceTV programming across digital platforms, including working with show talent and journalists on scheduled posts and social network events- Organized events such as press lunches, premieres, comic-con parties, and sales dinners by managing all details including locations, invitation lists, menus, staffing, and media coverage Show less

New York, Ny

- Created and executed major national media campaigns for celebrity and high profile authors such as Captain of the New York Knicks Amar’e Stoudemire, sports journalist and radio personality Mike Lupica, actor Henry Winkler, and MTV star Andrew Jenks, and popular licensed properties such as Star Wars and Alex Toys- Generated press materials such as pitch letters, press releases, book releases, praise sheets, and press lists for Scholastic books and Klutz products- Organized and attended… Show more - Created and executed major national media campaigns for celebrity and high profile authors such as Captain of the New York Knicks Amar’e Stoudemire, sports journalist and radio personality Mike Lupica, actor Henry Winkler, and MTV star Andrew Jenks, and popular licensed properties such as Star Wars and Alex Toys- Generated press materials such as pitch letters, press releases, book releases, praise sheets, and press lists for Scholastic books and Klutz products- Organized and attended national book tours and appearances - Developed and implemented publicity strategies for debut picture book, middle grade, and young adult authors- Cultivated and maintained strong media relationships with producers and editors Show less

New York, Ny

- Pitched national, regional, and local television, radio, print, and online media to secure author interviews, feature stories, and book reviews for Scholastic authors, picture books, and middle-grade and young adult novels - Created and implemented publicity plans for Klutz, Scholastic’s books-plus-activity imprint, and licensed products such as Star Wars and Alex Toys - Arranged author appearances at national and regional festivals, publishing industry conferences, local bookstores… Show more - Pitched national, regional, and local television, radio, print, and online media to secure author interviews, feature stories, and book reviews for Scholastic authors, picture books, and middle-grade and young adult novels - Created and implemented publicity plans for Klutz, Scholastic’s books-plus-activity imprint, and licensed products such as Star Wars and Alex Toys - Arranged author appearances at national and regional festivals, publishing industry conferences, local bookstores, and schools- Managed the bestseller lists of The New York Times, USA Today, and Publishers Weekly for Scholastic and disseminate key data to various departments- Connected with parents, educators, and librarians and kept them informed about news from the Scholastic Trade division as a writer for On Our Minds, Scholastic’s corporate blog- Submitted Scholastic books and Klutz products for consumer awards such as NAPPA, The Parents Choice Awards, Disney FamilyFun T.O.Y. Awards, and The NAACP Image Awards and maintain the awards database- Represented Scholastic and Klutz and coordinated media outreach at publishing and toy industry events such as Toy Fair and Book Expo America Show less

New York, Ny

- Responsible for developing and implementing East Coast and New York based national publicity efforts for Dimension Films - Pitched national long lead and fast-breaking print outlets - Secured bookings on national television and radio shows- Executed and manage press coverage for red carpets and special events- Organized talent interviews and appearances for film festivals- Arranged press set visits during production of films - Liaised with personal publicists to… Show more - Responsible for developing and implementing East Coast and New York based national publicity efforts for Dimension Films - Pitched national long lead and fast-breaking print outlets - Secured bookings on national television and radio shows- Executed and manage press coverage for red carpets and special events- Organized talent interviews and appearances for film festivals- Arranged press set visits during production of films - Liaised with personal publicists to implement publicity plans and schedules for talent - Collaborated with photo editors to select key artwork for films- Wrote press releases regarding film productions and Company accomplishments Show less

New York, Ny

- Initiated the redesign of the publicity website and collaborated with Technicolor on the project- Generated talent schedules for New York and Los Angeles press appearances, junkets, award ceremonies and special events- Assisted on national print, broadcast and awards campaigns- Enacted screening programs for upcoming releases and maintained attendance and reaction documents - Contacted film critics to gain quote clearance for marketing campaigns- Managed executive and… Show more - Initiated the redesign of the publicity website and collaborated with Technicolor on the project- Generated talent schedules for New York and Los Angeles press appearances, junkets, award ceremonies and special events- Assisted on national print, broadcast and awards campaigns- Enacted screening programs for upcoming releases and maintained attendance and reaction documents - Contacted film critics to gain quote clearance for marketing campaigns- Managed executive and talent travel- Provided support during press days, junkets, special events, and premieres Show less

Ba, English / Creative Writing

Activities and Societies: *Account Executive, The Emory Wheel, 2004-2005 *Emory Telefund Associate, 2002-2004 *Emory Tour Guide, 2002-2004.

Education record