Lauren Fernstrom Email & Phone Number

New York, Ny, Us

- Expert in artist/talent-driven business ventures and strategic brand partnerships.- ROI-driven strategic communications, marketing and management consultant specializing in the ideation, planning, management and execution of public relations, promotions, public affairs, consumer marketing, product marketing, partnership and strategic positioning initiatives as well as event, operations, business, innovation/R&D, brand development, creative, and talent management services. - Proven track record in building tangible brand equity, mass brand exposure & global trend generation, CPG, beverage, cannabis, entertainment, technology, hospitality, product launches, multicultural strategy, change management (pre-, post- or during M&A), and large-scale live events across in-house, agency, contractor, holding/portfolio company, VC/start-up or private equity-backed environments.- Clients include(d): Neff Automation, Zac’s Sweet Shop, Tequila Cayeya, Harper Coats, MHW, Ltd., BevStrat, The 420: A CBD Store, Oloves, Right Now Wines, Hudson River Park Foundation, WeLiv CBD, Times Square Marketing, Toast Cannabis (“The Champagne of Cannabis”), greenRush.com (“The Amazon.com of Cannabis”), myZone Media, Inc., Feyline Productions, Irregular Entertainment, Grease: The Musical, Hippie Hill/The City of San Francisco/San Francisco Recreation and Park Department, Netflix, Futures without Violence, Timbaland, HBO, Les Twins, and Mosley Music Group.

Manhasset, Ny, Us

- Solely responsible for complete corporate rebrand and global repositioning, which included logo and brand identity redesign, advertising creative, marketing communications, and messaging overhauls, as well as a total refresh of sales/product, marketing and business development strategies across foreign and domestic wine, beer, spirits & cider; all within 12-month timeframe.- Designed, developed, managed and executed new brand logo, identity, branding, core values and corporate messaging, designed and implemented new comprehensive and interactive website (including UX & UI design, all content and back-end analytics management), multiple print and digital ad creatives, developed new sales materials for US, EU and UK, internal and external communications, email marketing, tradeshow layout and activation, social media and content calendars/plans, trade marketing strategy, compliance communications, public relations, operations, change management, budget auditing, and general team management.- Reported to CEO and President as a cross-functional contractor across MHW’s portfolio of companies. Managed and documented all processes from conception through execution, including meeting and tissue session agendas, minutes and recaps, across branding, website, messaging, marketing, email marketing, SEO/AdWords, search marketing and digital marketing analytics, lead generation, business development, content, content distribution, public relations, client retention, tradeshows, executive thought leadership, and sales strategy.- Managed refresh process for stakeholders, including: Champagne Armand de Brignac (Ace of Spades), Casamigos Spirits Company, Blue Chair Bay Rum, Tequila Casa Dragones, Edrington & The Macallan, and Mark Anthony Brands (Mike’s Hard Lemonade, White Claw Hard Seltzer).

- Business operations and marketing manager for JAY-Z and his portfolio of companies under S. Carter Enterprises. - S. Carter Enterprises companies and partnerships included: Roc Nation (agency & client roster), Roc Nation Sports (agency & client roster), Champagne Armand de Brignac (Ace of Spades), D’USSÉ Cognac (Bacardi), The 40/40 Club, Roc Nation Apparel, Live Nation Entertainment, On the Run Tour (Roc Nation & Parkwood Entertainment), Monster Tour (Fenty Corp. & Shady Goliath), Budweiser Made in America Music Festival, and TIDAL Music. - Business & accounting management duties included: fundraising, management of proposals & contracts and oversight of tour, business & personal spending & budget reconciliation for JAY-Z, Rihanna, Kanye West, On the Run Tour, Monster Tour, & Robinson Cano. - Talent management & marketing manager for JAY-Z, Rihanna, Kanye West, Angie Martinez & Robinson Cano. - Talent management & marketing manager duties included: oversight of all marketing and public relations campaigns (digital, social and creative), brand partnership opportunities, reviewing and redlining of proposals and contracts, working with respective legal and accounting teams on execution of deals and payment fulfillment, management of individual day-to-day managers, and personal assistants and management of appearances at high-profile brand partnership events. - Brand partnerships included: HBO, Chase, Puma (Rihanna), Adidas (Kanye West Yeezy), Skullcandy, Budweiser & Sparkling Ice (Kevin Durant).

New York, Ny, Us

- Ideation and execution of all public relations and marketing initiatives, including all media relations outreach, press releases & materials, event activations, influencer and talent marketing, sponsorships, brand integrations, and product placements; designed all branded sales & trade tools, including digital and printed marketing, and advertising collateral. - Directed US-based sales team as well as all North American, South American & Caribbean importer, distributor, duty-free and cruise line partners (30+) and served as primary brand contact for accounts, clients, and private buyers of all large format bottles ($50,000-$1,000,000+). - Conceived, planned and executed branded entertainment integrations, activations and sponsorships with: - Venue integrations included: Barclays Center (grand opening, creation and management of 3-year sponsorship of the arena, creation and construction of the Armand de Brignac Champagne Bar inside The Vault Suites), MGM and Hakkasan. - Event activations included: Grammys (2011-2014), MTV Video Music Awards (2013), MLB All-Star Weekend (2012), NBA All-Star Weekend (2011-2013), NFL Super Bowl (2011-2013), NHL Stanley Cup (2011-2013), MLB World Series (2011-2013) and NBA Finals Championship (2011-2013). - Tour sponsorships included (talent, hospitality bars & after-parties): Watch the Throne, The Mrs. Carter Show World Tour, Magna Carter World Tour, 777 Tour, Diamonds World Tour, Would You Like a Tour?, Legends of the Summer Tour, Moonshine Jungle Tour, and Made in America Festival (2012-2013).

New York, Ny, Us

- Public relations, social media, and consumer marketing for Baileys Original Irish Cream and Ketel One Vodka (Diageo). Highlights included Baileys Warming Hut at the 2011 Sundance Film Festival, event partnership with FLOTUS Michelle Obama, The Baileys Brings You Home Project, Baileys Mudslide RTD, Baileys Iced Coffee, and the US market launches of Moon Mountain Vodka (3 SKUs, including national, multi-city press tour with Master Distiller), and Ketel One Oranje Vodka.

San Francisco, Ca, Us

- Public relations and consumer marketing for PayPal, Beefeater Gin, Beefeater 24 Gin and Plymouth Gin (Pernod Ricard). Highlights included launch of PayPal mobile & tablet apps, bump technology, PayPal Student Account, Regift the Fruitcake holiday campaign and the US market launch of Beefeater 24 Gin (including national, multi-city press tour with Master Distiller).

New York, Ny, Us

- Public relations and consumer marketing The Nielsen Company, RadarOnline, The Green Inaugural Ball for POTUS Barack Obama, The James Beard Foundation. Additional media properties included The Atlantic, Playboy, Time Inc., Cooking Light, Prevention and Nielsen Business Media Conferences. Highlights included serving as VIP/red carpet publicity liaison for POTUS Barack Obama’s Green Inaugural Ball, held at the National Portrait Gallery, and publicist for Adweek, Brandweek, Nielsen Data Analytics, Nielsen & DowJones’ Media & Money Conference and The James Beard Foundation Awards.

San Francisco, Ca, Us

- Public relations for Whole Foods Market, Emirates Airline, San Francisco Ballet and Bay to Breakers. Highlights included PR for Whole Foods Market’s West Coast store openings and announcements (including their plastic ban), the full launch of Emirates Airline’s exclusive debut of the Airbus A380, developing the San Francisco Ballet’s first-ever social media plan & content calendar and serving as head of PR for Bay to Breakers.

Stamford , Ct, Us

- Live television production intern for all men’s and women’s downhill alpine skiing races.

Executive Mba

Bachelor Of Arts (B.A.), Public Relations, Philosophy

Education record