🤑 Fruition is the only personal finance app that allows you to aggregate all of your accounts in one place and gives you insights, resources, and experienced humans to help you find financial security.

Ledger is an insurtech startup building a marketplace to connect risk to capital. 🖼 Crafted the brand narrative including mission, vision, and values, positioning, product naming, and value props in partnership with external agency🛣️ Delivered annual marketing strategy and OKRs supporting company revenue goal of $13M💰 Built budget and GTM sales strategy for risk/insurance and capital markets teams🎨 Implemented consistent creative across sales collateral, print and digital publication, and socials 🛠 Built marketing infrastructure with software and tools – stood up Hubspot CRM and Marketing tools, launched CMS, instituted a DAM (digital asset management) system📰 Owned media relations – built niche press list and improved news distribution by 600% after launching a branded newsroom📝 Built out content marketing plans including launching newsletter for ICP with 500+ subscribers in first 30 days of publication, 4 annual thought leadership pieces, and short form content with SEO optimization to drive inbound leads and build brand awareness

☝🏻 I gave myself time and space to realign after a whirwind sprint in startup world. I needed a reset and spent a month in 🇩🇪 Germany decompressing. 🧠 Let's normalize taking time and space to reset mental health between jobs/roles. For those of us in pressure cooker roles moving at mach speed, taking a breath is the best gift we can give ourselves and our future employers. ⏸ After a pause, I'm looking for my next role where my 15 years of experience will be valued and leveraged to help the brand achieve success by its own measures. 🧰 My background spans fintech, insurtech, blockchain, crypto, PE + VC, and more. 🔍 If you're looking for your first #marketing hire or someone to lead an early team, let's connect.

Employee #5 at fintech startup co-founded by Kevin O'Leary, Mr. Wonderful of Shark Tank fame, and designed to make investing seriously simple. ✅ Managed in-house marketing team and external agency partnerships🎨 Led rebrand to reintroduce a redesigned and rebuilt consumer-facing mobile app to market📊 Overhauled the website and SEO strategy to increase qualified inbound web traffic by 25%📒 Created, designed, and published a glossary of terms in 6 weeks that won 250+ keywords and landed branded content on the first page of Google results with high SERP (search-engine rank position)⭐️ Relaunched the Customer Support center with 100+ articles and solutions - improving customer satisfaction to 72% from 37% and garnering hundreds of helpful votes🔄 Rebuilt and relaunched 60+ marketing automation recipes to engage with customers at the right moment with the right message -- decreasing churn and adding 12-15% in user adoption and conversion from download to subscriber📱 Co-authored BRD + PRD for D2C mobile banking and investing app with COO to bring technology up to standard and in-house📑 Created robust and best-in-class marketing documentation for processes + implementation practices

Employee #5 at insurtech startup building #betterbusinessinsurance using AI andmachine learning. I was the first marketing hire challenged to build the business and build a lean, mean team.✅ Hired 4 full-time employees + a team of 4 contractors to professionalize the company's marketing efforts📊 Overhauled the digital paid advert strategy, reducing CPA by nearly 30%, doubling CTR, and driving a consistent pipeline of new business opportunities📣 Launched 1800+ ads (expanded text, keyword, and display retargeting) via Google Display network which resulted in driving CAC down 37%📑 Published 40 pieces of long form (4,000+ word) content targeting industries by NAICS code in 2 weeks driving inbound leads and improving 1st conversion rate by 40%💰 Doubled YOY customer count -- increasing MRR by 25% on average MOM + adding $1M+ to annual recurring revenue + upping products per account from 1.4 to 3.7 on average🤝 Launched Partnerships channel to drive new revenue + market share📑 Created robust and best-in-class marketing documentation for processes + implementation practices📬 Launched an internal insanely useful tool to promote employee engagement across socials🔔 Launched multiple MVPs in conjunction with the Customer Success/Sales + Partnership teams to drive business + user adoption

Employee #5 at fintech startup building accounting and audit technology for blockchain based assets, particularly balance sheets for businesses with crypto. 🤝 Owned marketing in a space where adoption was outpacing innovation – no rules, no precedent I launched a peer advisory group of global marketing leaders in the space🎨 Designed marketing collateral, pitch decks, and sales collateral for the team📰 Owned media relations elevating Verady/Ledgible in trade press, conferences, and speaking opps💰 Supported $1M pre-seed round fundraising through venture calls, strategic partnerships, and global relationships👩🏻‍💻 Responsible for company growth + culture – talent, HR + fundraising

✅ Led marketing for a $100M venture-backed startup helping current and former startup employees exercise their options and cover some to all of the associated alternative minimum tax (AMT)🤝 Managed contract marketing team of six overseeing web presence, social media, digital advertising, content creation + more🖼 Reframed the brand – voice, narrative, and value props – by humanizing the brand through personalized communications via email, SMS, and web📈 Increased market penetration through strategic brand positioning and drove a 70% increase in response rate from prospects in the sales pipeline🔄 Implemented marketing automation and CRM software + tools to effectively communicate with clients and drive first-time and repeat business📊 Audited SEO and performance marketing to increase inbound web traffic by 30%+

Part of a turn-around leadership team seeking to modernize the business for the next century of operations and success. 💰 Managed $500K annual marketing budget, analyzed spend, and reallocated dollars to drive down CAC and improve category ROI on marketing spend 💡 Developed ROI methodology and benchmarks for the national sales force improving field marketing performance and follow on sales🛠 Managed booth creation, build, shipping, storage, and support across 100+ annual trade shows📈 Increased marketing-attributed sales by 25% quarterly using data to deliver timely and dynamic content driving up CTR and inbound sales leads👩🏻‍💻 Overhauled marketing automation and martech stack to bring the business in line with industry standard

Employee #5 and full-stack marketer for a growing fintech startup. I was responsible for all aspects of B2C and B2B marketing leveraging owned, earned, and bought channels to acquire and convert customers for both sides of our peer-to-peer lending marketplace.✅ Led marketing through historic Regulation A+ qualification ushering in expansion from GA to 8 additional states and eventually nationwide📈 Grew the user base from 500 to 50,000 in 2 years using word of mouth marketing, referral programs, investment incentives, and old fashioned hand-written thank you notes📝 Owned content marketing strategy including email campaigns and newsletters which delivered nearly 80% repeat investment and inventory sell out within 48 hours of launch📰 Built brand awareness with PR partners + industry influencer marketing

Bring the brand to life in the digital space managing content, social media, and digital advertising. In real life, telling everyone I meet at trade shows, conferences, and Uber rides about Groundfloor; and how it is the tool s/he needs to build wealth.

I work with a range of clients to help them connect their stories with existing and new audiences in a 21st century way by using traditional and new media in integrated social ways.

While at Cromer's I worked in retail sales and management and outside sales. While managing the $1M retail piece of the business, I led a team of brand champions to deliver superior customer service and drive sales. In addition to retail sales, I worked in outside sales traveling the state of South Carolina developing business-to-business relationships driving sales through our wholesale division.

I managed a pretty big membership program, but nothing compared to Eddie, the World’s Largest Child.Standing 40 feet tall and weighing in at 35,000 pounds, Eddie isn’t your typical 3rd grader. In fact, he is extraordinary! He attracts visitors from 10 to 100 years old, from right around the corner and the globe. He was my most valuable coworker. As the Membership and Development Coordinator at EdVenture, I was responsible for the museum’s $200K+ annual membership. Of my many duties, renewal efforts were one of the more substantial tasks. In one year’s time, along with my team, and Eddie, I was able to grow the membership program by 17%. A lot of creative effort went into that growth including overhauling our appeals. That’s where Eddie proved to be a big hand. Every letter was addressed to the family and signed by Eddie. Easy switch, Eddie-sized results.