Led the development and execution of national marketing strategies, including: • Creation of annual marketing plans and calendars, target market analysis, new product launches, and branding and communications initiatives.• Orchestrated company marketing campaigns across various channels, including print, digital, broadcast, and experiential marketing (trade shows, events). • Collaborated with cross-functional teams (sales, operations, HR, IT, executives) to drive brand growth and achieve business objectives.• Identified and managed agency providers and vendors. Key Achievements:• Led a successful rebranding effort and website launch that directly contributed to the acquisition of the company in 2021.• Established and reinforced brand standards, enhancing brand consistency and trust.• Effectively managed marketing strategies for more than 100 trade shows and events, including six conferences with budgets exceeding $100k.• Managed teams in creating and distributing over $500k in campaign assets.• Originated and managed the “Day in the Life” Video Recruitment series, enhancing online brand presence and improving employee acquisition.• Managed company appearances on prominent television shows, including “Advancements with Ted Danson” on CNBC and “Global Thought Leaders” on CBS.

Provided executive-level management for all business management functions including organizational development, marketing strategy, human resource management, risk management, and financial oversight of the business.• Led sell-side efforts for the strategic acquisition of Miller Pipetech, managing internal acquisition teams and due diligence audits through negotiations and deal close in 2018. Resulted in the successful sale to Hydromax USA. • Facilitated company rebranding and strategic realignment.• Developed and implemented comprehensive marketing strategies to drive brand awareness and increase market share, including establishing brand standards, launching a website, creating and maintaining social media accounts, generating branded print, bid and presentation content and facilitating company events. • Revamped human resource systems, policies, and controls.• Streamlined financial practices and consultants.• Earned SHRM SPHR Certification in 2017

Human resource generalist role responsible for 300+ employees and contractors on assignment nationwide, contract acquisition, social media and event strategy, HR consulting projects, and oversight of in-house administrative staff. Key member of leadership group directly supporting executive tier in execution of corporate strategy.

Performed full life cycle recruiting, including job description development, sourcing, screening, interviewing, selecting, and on-boarding. Provided ongoing agency human resource functions. Key contributor in hiring event strategy and execution, social media strategy, alignment with client EVP plans, and HR consulting projects.