•Oversaw the planning and execution of campaigns such as: Thought Leadership, Brand Awareness, Recruitment, Lead Generation, Strategic Partnerships, Website Traffic, Sign Ups, Purchase, Engagement, and Retargeting•Liaison for subject matter experts on the Social Media, Content, Automation, Web Dev, Creative and Ads teams •Strong communicator to sustain relationships with clients, acting as a strategic partner to help achieve their goals •Collaborated with the strategy team to monitor data and identify opportunities to optimize campaigns•Led internal team communication for announcements, training, recognition programs, onboarding, and holiday parties

• Built and streamlined onboarding and training programs for new employees and vendors. Received positive feedback from entry level and seasoned team members as exciting, organized, and empowering.• Established a robust OS process, which was successfully integrated into daily operations across the entire organization, leading to improved performance and consistency.• In less than a year of leading Employee Engagement, company wide survey results increased by 85.7% for company culture fostering a comfortable, supportive work environment. Starting at 14.3% of the company answering "strongly agree" then growing to 100% at the 10 month mark.• Introduced and implemented wellness programs with 85% employee participation.• Created agencies core values and common purpose to align direction and motivation.• Conducted quarterly reviews and monthly one-on-one's with each team member to ensure a culture of open communication, help identify areas of improvement, hear feedback, realign on goals and wellness checks.• Spearheaded employee professional development program that resulted in each team member having the ability to gain 2 new certifications and attend a conference in order to meet the goal of nurturing the current team into subject matter experts. • Conducted team calls, organized team building activities, implemented employee anniversary and birthday recognition/gifts.

• Managed over 30 various size events from micro special events to large-scale conferences, corporate functions, and social gatherings• Handled all aspects of event logistics, budgeting, vendor management, and team coordination• Conceptualized creative event concepts and developed strategic event plans• Fostered productive relationships with clients, stakeholders, and cross-functional teams with excellent communication and leadership skills • Passionately delivered memorable experiences that left a lasting impact

• Project managed wedding and event budgets, conducted site visits, and managed timelines. • Implemented social media strategy and campaigns.• Facilitated and coordinated day-of problem solving and event management.• Developed sustainable training and onboarding program for new hires aligning company mission, emphasizing role importance, and establishing supportive relationships.

•Contributed to communication campaigns for Thought Leadership, Brand Awareness, Sign Ups and Recruitment • Doubled attendee record at holiday events through relationship management and engaging marketing campaigns•Led as the communication liaison within a matrixed organization and external partners/vendors to maximize production • Collaborated with the Social Media, SEO, and Content team to ensure timely completion within project timelines•Led internal communication for company announcements and meeting planning•Identified several process inefficiencies and led collaborative projects that created and implemented new Standard Operating Procedures for a more efficient team

•Prepared reports with proposed solutions for 100+ events and accounts valued over $3.2M•Project managed across departments subject matter experts to identify customer account system inefficiencies and implement process improvements•Supported development of innovative sales strategy utilizing educational technology for client programs and data organization resulting in improved sales team performance•Led internal communication for announcements, meeting planning, team appreciation and holiday parties

• Point of contact across departments/vendors to provide problem solving for over 100 events. • Managed priorities across multiple events and anticipated client needs/wants before they realized they needed/wanted something done in order to deliver or boost ROI. • Identified and improved 20+ process inefficiencies.

• Led an influencer partnership campaign that received 7.4M+ YouTube views. • Increased Instagram following by 13K+ through social media strategy, content calendar, and daily engagements • Developed notable campaigns featured on ABC, E!, Huffington Post, Cosmopolitan, USA Today, and more by developing vendor relationships to strategizing industry-thought leadership content • Created and presented pitches and status reports to investors and key stakeholders.

• Supported several teams throughout Resort from back of house to client facing.• Collaborated with team and partners to execute team building events.

• Supported Southern and Northern California team planning and managing 20+ weddings and corporate events by arraigning creative projects and performing additional tasks as needed.

• Trained under one of the largest celebrity event planning teams in Hollywood, learning all aspects of event planning and management. • Enhanced and refined foundational planning processes.