Lauren Grigg Email & Phone Number

Australia

Australia

As the Chair of Dangerous Females, I am at the helm of a collective of determined women striving to end violence against women. Our mission is to raise awareness and essential funding for organizations supporting victims of violence and abuse. I oversee business operations, ensuring compliance with ACNC regulations, fostering growth in e-commerce, and maximizing our marketing efforts. To date, we have partnered with some of Australia's top creatives and designers and sold over $400,000 of Limited Edition merchandise, with all profits from t-shirts (over $235,000) going to underfunded Domestic Violence Charities and Programs across Australia. By empowering our members, we reclaim the concept of danger from restrictive narratives. Through e-commerce initiatives, we fundraise strategically to support these incredible organizations, helping women lead lives free of violence.Guided by passion and purpose, I collaborate with stakeholders, forge partnerships, and advocate for women's rights. Our impactful marketing campaigns amplify voices, encouraging a culture of empowerment and safety.In 2021, we attained official charity status under ACNC regulations, further solidifying our dedication to fostering positive change. As Chair, I am honored to lead our collective in reshaping the narrative and creating a world where women are heard and respected.We call ourselves Dangerous Females because we want to take back ownership of the word danger. Too often, 'danger' is a word used to restrict and silence women. We’re told to mind ourselves, that it’s too dangerous for us to be out at night, on our own, wearing that… But, statistics in this country also tell us that it can be very dangerous to be in our own homes.We are doing something because we can no longer do nothing, and while we may not solve this situation, we want to raise money for incredible organisations that support women to live a life free of violence.

Australia

Working with some of Australia's Largest TikTok, SnapChat and YouTube CreatorsAs a dynamic and results-oriented Marketer, I have taken on a consultancy role with Reilly Talent (https://www.reillytalent.com/). Working with the team I bring a wealth of experience in steering the digital presence of some of Australia's most influential personalities on TikTok, YouTube, and Snapchat in Australia. With a keen eye for market trends and an innate understanding of social media dynamics, I excel in crafting compelling content strategies that resonate with diverse audiences.My role extends beyond traditional content creation, encompassing comprehensive campaign management and production. I pride myself on orchestrating seamless, end-to-end campaigns that captivate audiences and drive engagement. Through meticulous planning and execution, I ensure that each piece of content aligns with the influencer's brand identity and resonates with their target demographic.In the realm of PR and Brand Outreach, I have successfully fostered valuable connections with key industry players. My proactive approach involves identifying strategic partnerships, negotiating collaborations, and managing relationships to enhance the influencer's brand image. I understand the importance of maintaining authenticity while navigating brand partnerships, ensuring that each collaboration is both meaningful and mutually beneficial.Research and planning across social platforms are at the core of my expertise. I leverage in-depth analytics and market insights to inform content strategies, adapting them to the ever-evolving landscape of social media. Through continuous monitoring and analysis, I optimize campaigns for maximum impact and reach.

Australia's Leading Content & Photography Studios with studios in Melbourne, Sydney and Brisbane. As Head of Marketing at The Photo Studio, I have been instrumental in driving the company's growth and success. Managing a team of direct reports and interns, I spearheaded the implementation of the marketing plan and budgeting practices, targeting a large volume of quality leads per year and a remarkable conversion rate.I collaborate closely with agencies and contractors to create compelling content and campaigns that resonated with our target audience. Additionally, I led the scoping and implementation of a custom Hubspot CRM system, streamlining our lead management process and improving overall efficiency.To increase our social media presence, I have developed a comprehensive social media strategy that included expanding our presence on TikTok and Pinterest. Our success on TikTok was recently featured in a Case Study by the platform itself, and we established ongoing partnerships with top influencers in Australia.In addition, I oversaw end-to-end marketing, event planning, and production across all three studio locations, working closely with a team of talented photographers, stylists, hair and makeup artists, models, videographers, graphic designers, and print professionals. My focus on delivering exceptional customer experiences led to positive feedback and repeat business.TikTok Case Study Lead Gen Campaign Success - https://www.tiktok.com/business/en-US/inspiration/the-photo-studio-451

Melbourne, Victoria, Australia

Bunzl Australasia is a global company listed on the FTSE 100. Bunzl Australia & New Zealand is a specialist distribution group supplying businesses with Hospitality, Healthcare, Hygiene, Cleaning and Safety Products.I served as a Marketing Specialist responsible for integrating and implementing B2B CRM Active Campaign, while also overseeing the implementation of Email Marketing Automation customer journeys. I also led the creation of content for the e-commerce project, including producing rich and engaging articles for key sectors such as Healthcare, Facilities Cleaning and Hygiene, Processor and Industry, and Hospitality. Additionally, I took charge of creating and sourcing content for Bunzl's Hospitality sector on their LinkedIn, Instagram, and Facebook pages. My contributions were instrumental in driving efficiency and innovation in the supply of essential products and services, helping the organization maintain its reputation for excellence.My role entails working with Head of Marketing to scope and implement B2B CRM, including integration with existing digital infrastructure, drive the implementation of the Email Marketing Automation customer journeys. I am working hands on with the IT teams to implement changes required to structure, build and content creation of e-commerce project. This includes creating rich, accurate and engaging articles for Healthcare, Facilities Cleaning & Hygiene, processor and Industry and Hospitality sectors of the business.

Melbourne, Australia

Australia's leading niche Outdoor, Tourism, Caravan, Camping and Adventuring Publisher and Maps.As Head of Marketing at Emprise Group Holdings, I was instrumental in driving the business as it transitioned from Bauer Media to Emprise Group. Leading a team of 4 and managing cross-functional project teams of up to 30, I delivered the marketing plan for 6 internal brands, and large-scale events for up to 26 clients simultaneously, was the marketing lead for agency clients and led product development and digital projects.I successfully developed and implemented an integrated marketing strategy across both B2B and B2C audiences following the merger of two businesses, Hema Maps, and Adventures Group. My efforts resulted in a monthly audience of nearly 1 million users across multiple channels, driving both online and offline marketing channels to increase traffic, new customer acquisition, engagement, retention, and growth.As a skilled stakeholder manager, I fostered commercial relationships with external partners to deliver bespoke content strategy and plans via the Emprise network and worked with internal video, photography, and content sources to create compelling storytelling through video, photos, and words.

Melbourne, Australia

As the Partner Marketing Manager I played a pivotal role within the Travel & Outdoor (Adventures) division in securing and executing major partnerships. The role was responsible for the expanding content marketing function within the business.

Melbourne, Australia

Award-winning luxury cruise, travel, and touring experiences in Australia and across the globe. As the Broadcast Advertising Manager at APT, I supervised a team of 5. I developed a global advertising strategy for the ATG Group of brands, including APT, Travelmarvel, Captain's Choice, and Antarctica Flights, and implemented it in the Australian and New Zealand markets.I managed a multi-million dollar budget and various media agency relationships to ensure that briefs and budgets were met, and ROIs were delivered. Additionally, I tracked, measured, evaluated, and reported all ROI conversion metrics for print, television, and magazine media to ensure that channels remained commercially viable, engaged with the right target audience, attracted new clients, and inspired existing clients to book their travel arrangements with ATG.

Australia

As Manager at Student Flights, I led a team of 6 while simultaneously completing my Master's in Marketing. In this role, I focused on developing novice travel agents for the Student Flights brand.My management skills were put to the test as I successfully mentored my team and turned an underperforming store into a profitable one. Through my leadership, I increased revenue by 50% year on year, proving my ability to drive commercial results.In addition to my management responsibilities, I led by example by exceeding my personal sales targets each month, resulting in annual sales of over 1 million dollars while working part-time.

London, United Kingdom, Edinburgh, United Kingdom, Melbourne, Australia

The ultimate flexible travel network in Europe and Asia. ... Hand-crafted tours, sailing, and island hopping around the world.As a highly accomplished marketing professional, I climbed the ranks at The Travel Corporation to lead the team as Marketing Manager for their youth brands Contiki and Busiabout including Haggis and Shamrocker tours. In this role, I directed B2B and B2C marketing and communications planning and functions, brand management, PR, media relations, corporate positioning, events, product launches, advertising, sales collateral, and tradeshow marketing in the Australian and New Zealand markets. I excelled in developing and launching tactical, integrated, and multi-channel campaigns, including print, brochure, web, and direct marketing campaigns, online strategies such as SEO and SEM, social media, viral campaigns, and PR activities, consistently exceeding marketing goals and expanding the client base through consumer marketing.As a skilled relationship builder, I managed various agency relationships, ensuring that briefs and budgets were met, and ROIs were delivered against.I possess exceptional analytical skills and tracked, measured, evaluated, and reported all ROI conversion metrics for print, television, and magazines.

Sydney Area, Australia

Market Leading Global Tour operator for 18 to 35-year-olds, offering over 350 different tours in over 75 countries in Europe, Australia, New Zealand, North America, South America, Africa, the Middle East, and Asia.

Melbourne, Victoria, Australia

Master'S Degree, Arts - Marketing, High Distinction

Tourism And Travel Marketing And Management

Social Media Marketing Essentials

Bcomm B Bus, Marketing, Management, Advertising, Film & Television & Politics, High Distinction