Lauren Hanson Email & Phone Number

Kista, Stockholm, Se

Responsible for strategic campaign planning and implementation of Public Sector and Transportation ABM campaigns and customer upsell and cross-sell programs.

Conshohocken, Pennsylvania, Us

• Responsible for global integrated campaign strategic planning and execution for Middleware and Financial Services (iPaaS solutions.)• Partnered with product marketing, industry marketing managers, sales and regional marketing leaders to architect campaigns to meet agreed go-to-market program and sales objectives.• Owned end-to-end execution of each campaign and related content delivering on time and budget, coordinating with cross-functional teams and outside agencies.• Measured and optimized campaigns based on critical metrics like sourced and influenced pipeline and revenue. Managed the account targeting and segmentation strategy for customers and prospects.

San Ramon, California, Us

Manage integrated campaign and content strategies for Grid and Power Generation business units for new PMO organization. Coordinate development and execution with product marketing and management, Field marketing, marketing operations, events, Brand team and sales. Manage agency relationships, create efficiencies in marketing workstreams, optimize marketing channel results.

San Ramon, California, Us

Content Marketing strategy and execution aligned to business objectives, budget and Brand content in support of global lead generation campaigns, sales enablement, events, and internal employee communications. Responsible for Grid website development and updates, SEO/SEM and navigation optimization and new and updated content and messaging. Management of internal content requests, vendors and internal newsletter.

Schenectady, Ny, Us

Developed and executed integrated power digital marketing campaigns targeted to key accounts and personas using a mix of tactics including email marketing, content syndication, online and regional events. Collaborated with customers and business units including product marketing, sales, and executive communications to create campaigns and content.• Delivered pre-qualified leads through online, social, weekly email, email nurturing and webinar programs contributing to over $60M in marketing influenced pipeline.• Created campaign codes, uploaded leads to SFDC/Marketing Operations, produced email and webinar reporting, and managed budget. Wrote and edited email, web and collateral copy.• Worked with 3rd party publications and analysts to develop lead generation programs and online offers. • Provided event promotional support for annual Minds+Machines regional events responsible for 100% of European attendance and 100% of Strategic Account attendance for North American event.• Managed monthly Thought Leadership and Tech Demo webinar series bringing in over 7,000 registrations with an average 40% attendee conversion rate (considered high for target audience.)

San Mateo, California, Us

Strategic, integrated campaign planning and execution for Cyber-Security SecureSphere solutions. • Development and optimization of integrated marketing programs and content for prospects and customers exceeding MQL and pipeline goals. • Managed prospect email lists, SEO/SEM and advertising channels such as content syndication, re-targeting, LinkedIn, and Twitter. Partnered with product marketing on product launches and content development.• Developed cyber-security Thought Leadership, BrightTalk and Tech Demo webinar series for “Insider Threat” themes. Created global Sales and Channel/Partner campaign kits. Managed Inside Sales call-down programs.

San Jose, California, Us

• Created standard work process for regions for global campaigns (vendors, marketing automation, web, and market intelligence) for greater efficiency and ROI. • Acted as global liaison with executive, marketing, sales and product leaders to develop long-term marketing campaign themes and plans adhering to Sirius Decisions framework. Created on-going best practice webinar series for regions. Trained regions on-going, reviewed and optimized campaign plans.• Executed global “Defy Distance” campaigns, product launch and customer loyalty communications driving pipeline and exceeding projected MQLs up to 25% (depending on region.)• Worked with content strategy/operations, product marketing, analysts and customers to develop campaign content strategy and global assets aligned to the buyer’s journey.

Austin, Texas, Us

Responsible for strategy and execution of integrated customer and prospect marketing campaigns for Database, Data Warehousing and Big Data Management solutions.• Increased lead production for product segments through multi-touch programs involving email, webcasts, online, and social media with reduced budget up to 30%. Created marketing kits used globally.• Optimized list and offer strategies. Created new offers for Oracle consistently demonstrating high lead response (workbook and video series, best practices and top trends white papers and webcasts.)• Executed Partner programs using sponsorships, internal and 3rd party Webcasts, events, and joint asset development

Dublin, Ca, Us

Developed customer demand generation programs from strategy to execution and reporting. Created customer account-based marketing contact strategy and marketing plans for SMB and Enterprise customers. Executed events and user groups and customer newsletter. Managed data cleanse project to reactivate dormant contacts and increase email volume by 20%.

San Jose, Ca, Us

• Skilled at production of 3-D tradeshows and virtual hybrid events to smaller webcast events (20 to 5000)• Responsible for all virtual event strategy, execution, budgets, data analysis, reporting,vendor management. • Consulted on virtual event demand generation, and social media placements• Management of Cisco TV video and audio production of live, simulive and VOD webcasts for the virtual audience.

Milpitas, Ca, Us

•Produced a strategic lead generation analysis and marketing plan for SonicWall in 2005. Researched new vertical markets and promoted new marketing plans for these markets on-going.•Executed a variety of marketing programs to support marketing and sales efforts including Tradeshows, Vertical Marketing programs, Web Seminars, Field road shows, and local VAR events from strategy phase to implementation and reporting. •Executed integrated direct marketing response activities such as e-mail (including targeting, messaging and sequencing), telemarketing, direct mail, on-line advertising, key word search, list and offer management.•Trained internal staff on Eloqua sales automation tool•Responsible for development of collateral and other tools such as white papers, data sheets, case studies, presentations, hand-outs, web copy, and flash demos.

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