Lauren Helm, Apr, Cprc Email and Phone Number

My career is anchored in public relations, with over 15 years of expertise in branding, community relations, event management, digital marketing, corporate communications, and community engagement. I specialize in creating strategic communications and branding initiatives that drive results.A few highlights of my journey:• Healthcare Impact: I led the public relations initiatives for Florida's top-ranked HMO, ensuring its place among the nation's top 5 for over a decade. My role involved developing campaigns that adapted to market needs and built lasting trust with audiences.• Revenue-Generating Innovation: Early in my career, I launched an event rentals program for a history and natural science museum in Tallahassee. This created an additional revenue stream that strengthened the museum's financial footing and showcased my entrepreneurial spirit.• Industry-Focused Event Management: I implemented an online registration system for Florida's asphalt industry and led targeted communications, enhancing event participation and streamlining processes to ensure maximum impact.• Pandemic-Era PR Campaigns: Navigating COVID-19 challenges, I crafted public relations campaigns promoting virtual healthcare solutions, demonstrating adaptability in a volatile environment. • Strategic Product Launches: I developed a compelling campaign for a new healthcare insurance product, contributing to the company's competitive positioning and growth within the Florida market.• Award-Winning Financial Services Campaign: Within two years of launching a public relations campaign for a financial services firm, the company won Tallahassee Magazine's Best of Tallahassee award, underscoring my ability to deliver strategies that resonate and elevate brands.As a Certified Public Relations Counselor (CPRC) and Accredited Public Relations (APR) professional, I bring depth and credibility to my work, consistently focusing on strategies that elevate brands and connect with audiences.Beyond the boardroom, I'm passionate about giving back. Recently, I helped establish a permanent food pantry within Leon County's Title I Schools through a successful collaboration. I'm an active leader, serving as President-Elect of the Florida Public Relations Association—Capital Chapter. I am an alumnus of Leadership Tallahassee Class 41 and the 2023 Joe Curley Rising Leader Class.If you'd like to connect, please feel free to reach out! I always appreciate an introductory message from new connections.