Lauren Henson Email & Phone Number

Edmonton, AB, CA

• Leading successful communications for corporate-wide projects that significantly impact WCB's business.
• Helping clients achieve their objectives and align with organizational priorities.
• Expanding how WCB communicates, both internally and externally, by researching new communications solutions and leading initiatives to implement.
• Playing a key role in planning, shaping and executing communication for large-scale external initiatives that impact WCB's reputation.

• Similar duties as previous role, with expanded responsibility and workload, which included my own client portfolio to provide independent communications support for business areas and aligning initiatives.
• Played a key role in planning, shaping and executing communication for various large-scale external initiatives.

• Wrote, coordinated and executed strategic communication plans.
• Planned and implemented social marketing campaigns to build awareness, educate and grow social media engagement.
• Internal newsletter editor and wrote for various business mediums.
• Worked with internal client groups to determine effective communications to fit their needs and provided support for stakeholder events.

• Led a team of volunteers to promote Student Association events and initiatives.
• Coordinated marketing materials with events team and designers.

Diploma, Public Relations

Activities and Societies: Chair of the Student Program Advisory Committee

Bachelor Of Arts, Honours Psychology, 4.1 Gpa

Activities and Societies: Psychology Society