Lauren Hoyal-Mitchell Email & Phone Number

Winchester, Gb

Winchester, Gb

Bournemouth, England, United Kingdom

Bournemouth, United Kingdom

Creative Content: Responsible for the conceptualisation, creation and direction of all brand, campaign and marketing photography and videography assets used across digital, print and physical execution formats. Delivering best in class production through a clear set of self developed guidelines and processes.With a continual focus on innovation the role is also responsible for setting the current and future styling direction and creative look and feel of the brand as it focuses on staying relevant and inspirational to customers.Social Media: Owning all organic social media channels (Facebook, Instagram, Twitter, and Pinterest) with a focus on driving engagement, acquisition and conversion metrics. Supporting key marketing campaigns to ensure a cross channel execution as well as running specific channel activity tailored to each social platform.Leading, managing and developing a team of three consisting of a content manager, video manager and a social media manager.

Bournemouth, United Kingdom

Leading all digital design both in email and on the website as well as developing any new creative brand concepts. Responsible for all email performance metrics and increasing its impact on the customer and the business by creating over 100 million communications a year that feel personal and relevant to an individual.Key achievements:- Increased email open rates by 75%, click though rates by 100% and revenue by 40% in 18 months through improvements in responsive template designs, creative content and customer targeting- Utilised new technologies to drive email engagement and personalisation including dynamic content based on a customer’s behaviour, their local store and even external factors such as the weather- Conceptualised, designed and delivered all on-site creative for key trading and seasonal events such as Black Friday, Sale, Christmas and Easter. All of which have seen strong year on year increases in engagement and conversion- Led photoshoots and wider brand design challenges to ensure consistency across multiple creative executions both online and offline

Designing and coding all trading and inspirational emails, on-site creative and social media design requirements. Acting as the digital brand guardian to ensure consistency and accuracy.Key achievements:- Led the development and transition to responsive email templates which drove a 30% increase in overall click through rates- Supporting the business growth in E-commerce and CRM by finding efficiencies in planning, design and technology and moving from production of 3 to 4 emails per week to an average of 8 to 10.- Producing significantly increased amounts of website creative to support an A/B website testing strategy aimed at improving conversion rate through more engaging creative content

Bournemouth, United Kingdom

Designing all digital creative for the website and social channels as well as all print requirements including flyers, point of sale and shop front signage. Managed the inspirational content on the blog.

Bachelor Of Arts (B.A.), Graphic Design

Graphic Design