- Developed comprehensive communication strategies aligned with client business objectives and target audience needs.- Managed a cross-functional team made up of strategists and data analysts.- Conducts in-depth market research to identify trends, competitor activities, and target audience preferences.

Client: IBM- Content strategy and information architecture for historical website project- Research and create detailed content outlines for long-form articles about the history of technology

- Consulting and advisory services for U.S.-based technology startups. - Critiqued press releases, developed content strategies, and gave recommendations on approaching journalists.

I help clients tell better stories about technology. I help them communicate clearly to their audiences how they are using emerging technologies in their digital transformation journeys. I create thought leadership pieces, blog posts, press releases, briefing documents and case studies for companies like ABB, Alibaba, Deloitte, GE, HP, Intelsat, LG, Nissan, PayPal, SingularityU and Telkom South Africa. I write about a range of topics including the impact of blockchain on the global economy, how to overcome the digital divide, and clarifying the myths surrounding the fourth industrial revolution. Aside from writing, my role at Edelman includes content strategy, developing interesting angles for media, advising clients – as an ex-journalist – on what journalists will actually cover, and providing writing courses to the team. As a byproduct of being part of a rapidly growing office, I’ve also stepped into an account manager role at times providing client relations support and project managing campaigns.

I covered fintech, cloud services, start-ups, data centers, smartphone technology, data security, and cryptocurrency. I travelled regularly to cover international tech events, including MWC, IFA, Google Next, and GITEX."I write about the different ways businesses are embracing digital transformation, how the machines are slowing taking over, and how small start-ups are disrupting big industry. I investigate the far flung corners of the web and interrogate the algorithms our social lives revolve around. I research emerging technologies and put into words how 21st century living, more and more, resembles a scene in a science fiction novel."

It was just like in the movies, newspapers piled high on messy desks, vast open plan offices with telephones constantly ringing and TV sets blaring. Everyone typing fast to fit the news into the 300 to 600-word blocks allocated to them before the 4pm deadline. I started my shift as others left, my job was to write-up all the after-hours breaking news. Like the time a runaway truck ploughed through a stop street killing 24 people, or when a Police horse got stuck in quicksand, or the night Nelson Mandela died. I also ran the newspaper's online presence during my time there. I managed their Facebook and Twitter profiles and grew their follower base significantly.

I learnt more about the media business in the four years I spent at the student newspaper than I did during my course work. I started out as a politics writer and photographer, went on to be Art Director and finally the Editor-in-Chief. In this role, I managed a staff of 40 students, expanded the paper from 16 to 32 pages while lowering running costs