My role focuses on strategic year long brand growth planning, new business pitches and running innovative thinking client workshops. Member of IAPI Futureheads Council & Advisory Panel since 2021.Contributor to PHD Media Weekly Podcast available on Spotify. Completed IAPI & TU Dublin’s Creative Thinking in Commercial Communications course 2021.Guest Lecturer in National College of Ireland and Technology University Dublin.

Strategic media and communications planning, with a focus on local and global accounts and new business pitches.My role centres on strategizing the annual brand plan and campaigns throughout the year, consumer insight generation, digital performance analysis and large-scale publisher partnership management.Running internal monthly brainstorming workshops across our agency to share latest innovations and up skill teams across different departments and run brainstorms for client briefs.Social media lead in terms of social performance best practice implementation and innovation.Completed the Facebook Blueprint certificate in Creative Strategy.

Winner of 2018 Power of Press competition.Shortlisted in 2019 Cannes Young Lions competition. A full 360-degree integrated planner across offline, digital and social account management, buying and planning for both global and local clients across automotive, confectionery, insurance and publishing house industries, successfully meeting both marketing and business objectives for clients.A client facing role acting as the key contact with heavy involvement in all aspects of the client’s media account, as lead digital buyer and campaign manager to heavy involvement in digital media audits, and TV planning. Proficient brand planning for both full year brand comms and individual new launch campaigns with a focus on budget management and investment, and post-campaign reporting & analysis. Extensive experience on detailed media planning across all media platforms in terms of CPT planning and Auction buying across offline and digital.Close working relationship with publisher and sales houses to negotiate strong partnerships.

Offline, digital and social management across a number of insurance, motor and media accounts.Completed the European Advertising Certificate 2018

Offline Media Planning and Buying Executive, working across range of clients in the entertainment industry such as a leading cinema, a leading gambling brand and a major motion picture house. Populating the bi yearly JNLR report for clients detailing the current radio landscape.

The M.Sc. in Marketing Practice operates commercially as the Marketing Development Programme. It is an active learning programme and involves working on commercial projects for some of Ireland’s top companies within a broad range of industries.Learning is focused on professional development and includes areas covering client management from an agency and client side, time management, leadership, negotiation and team work.Commercial projects I have worked on include:Major Confectionery Brand: Conducted nationally representative research for a major confectionary brand to gain an understanding of consumer behaviour within the confectionary industry and explore the brands current position in this market by conducting nationally representative interviews, focus groups, in store monitoring of promotions, accompanied shops, online analysis of competitors and analysing all the data and producing key insights and making future recommendations.Leading Global HR Advisory Systems Company: Conducting primary research into the Irish HR landscape and companies’ needs for HR data, technology and external advisory and consultancy. Smurfit Ball Committee: This is a unique event-management style project. Organized a ball for the entire Michael Smurfit Graduate Business School and faculty which consists of 500 attendees. I was involved in scouting and choosing venues, negotiating with prices charged by events companies to provide props for the night, entertainment selection, monitoring the budget, promoting the event and contacting companies to sponsor goodie bags. Smurfit Promotion: Social media marketing involving in depth analytics and event management. FMCG Company in Food Retail Industry: This was a social media brand building project for an Italian foods distributor.Social Innovation Company: Conducting primary research through in depth interviewing to produce and analyse data to present to the client and gave recommendations for the company going forward.

Beauty and Sales Consultant where I reach daily sales targets and promote the brand and generate sales through in-store promotions and on-counter merchandising. I work with the team in promoting and running in store events. Additionally I run the counters Facebook page and increase post reach by analysing our page data and scheduling posts to upload at key times throughout the day to gain the most views and click's from users. I contact other related Facebook groups and pages to share our posts regarding new product launches to maximise our reach.

Involved in promotions for brands such as Coca Cola, Miller and Nestlé. Communicating with the public to promote the brand, products and increase sales. Writing up end of day marketing reports.

Beauty consultations, merchandising the counter, stock rotation.

General admin such as organizing and filing folders and documents relating to legal cases, logging the file/box numbers online and sending files/boxes to a secondary storage facility.Booking meetings for solicitors and clients in meeting rooms.Flexible to work on reception managing the switchboard and arranging meetings.