Lauren Keller Email & Phone Number

Supporting and enabling the Nielsen Partnership Team and our B2B Partners to sell better, faster, and more efficiently via:1. Optimization of Sales Tools, Knowledgebase, and other Partnership Assets2. Ownership of CRM and sales tool suite and strategic roadmap of sales process and tools3. Creation of training and development content as well as onboarding processes for internal and partner teams4. Assessment and adoption of sales methodologies5. Development, optimization, and support of sales processes (internal and external)6. Planning and strategy for marketing, web presence, and events7. Definition and implementation of reporting and performance metrics analyticsLeading strategic partnership initiatives to drive revenue growth for both NielsenIQ and Partners such as:1) Globalization of the NielsenIQ Partner Network – expanding the partnership program worldwide2) Launch of two new tiers of partnership to provide a more flexible and value-add experience for partners3) Build and launch of partnership collaboration portal and partner support site & knowledge base

Supporting the NielsenIQ Partner Network, an open ecosystem that uses Nielsen data as connective tissue that better ties partner results - or services - to the way clients measure success. Partners in our network have direct access to a variety of Nielsen’s gold-standard data, as well as support for data, marketing and sales needs. We're currently looking for partners serving FMCG manufacturers and retailers in the US, CA, FR, and UK: https://www.nielsen.com/us/en/solutions/capabilities/connected-partner-program/apply.htmlI am accountable for managing relationships with new and existing third parties who work with NielsenIQ's data: NielsenIQ Partners.For Pre-Program Candidates: I identify and nurture a pipeline of interesting companies to recruit and retain as partners, including explaining the benefits and requirements of the NielsenIQ Partner Network, vetting potential partners, facilitating partner onboarding (including contract negotiation, data needs identification, and communication). For Active Partners: I am the main point of contact into NielsenIQ, managing a multi-million dollar portfolio of active partners, including assessment of partner value, pipeline development, white space analysis, ideal customer profiling, buyer persona mapping, value wedge creation, sales strategy consulting, and more. Through this, I conduct regular partner performance reviews to determine how the partner is succeeding, ensuring NielsenIQ data security and compliance with the NielsenIQ Partner Network guidelines (including invoicing, data inquiries, and all ongoing operating procedures).

Supporting the Nielsen Connect Partner Network, an open ecosystem that uses Nielsen data as connective tissue that better ties partner results - or services - to the way clients measure success. Partners in our network have direct access to a variety of Nielsen’s gold-standard data, as well as support for data, marketing and sales needs. We're currently looking for partners serving FMCG manufacturers and retailers in the US, CA, FR, and UK: https://www.nielsen.com/us/en/solutions/capabilities/connected-partner-program/apply.htmlI am accountable for managing relationships with new and existing third parties who work with Nielsen's data: Nielsen Connected Partners.For Pre-Program Candidates: I identify and nurture a pipeline of interesting companies to recruit and retain as Connected Partners, including explaining the benefits and requirements of the Connected Partner program, vetting potential partners, facilitating partner onboarding (including contract negotiation, data needs identification, and communication). For Active Partners: I am the main point of contact into Nielsen, managing a multi-million dollar portfolio of active partners, including assessment of partner value, pipeline development, white space analysis, ideal customer profiling, buyer persona mapping, value wedge creation, sales strategy consulting, and more. Through this, I conduct regular partner performance reviews to determine how the partner is succeeding, ensuring Nielsen data security and compliance with the Connected Partner Program guidelines (including invoicing, data inquiries, and all ongoing operating procedures).

• Implemented strategic review cadence to identify and celebrate major wins as well as address existing concerns that affect the revenue, market share, and cost of doing business within Nielsen’s European and Latin American countries• Leading the delivery of a strategic solution measuring TV, Mobile, and PC usage in Italy generating €4M in revenue over a 4 year contract • Leading a program generating $3M in revenue to modernize Nielsen’s TV measurement service in Mexico including retirement of legacy systems and expansion of measurement coverage into 40 new cities

As a technology strategy and delivery leader for Latin America, my primary expertise is in Nielsen's digital measurement suite across all Latin American countries, as well as managing all Nielsen Watch (digital, television, and ad intel) products and priorities for South America.• Design and manage integrated multi-year product strategies for Brazil, Mexico, Puerto Rico, Dominican Republic, and Venezuela. • Lead execution of new digital product deployments across all Latin America from creating the initial business case through product launch. • Understand key business drivers; the commercial significance of our products and programs; and how they relate to the LATAM market• Translate requirements between business and technical stakeholders• Align senior and regional leaders across Client Service, Finance, Product Leadership, and Technology Centers of Execellence, to develop and execute value creating programs, align international strategy and roadmaps, and compete for new business opportunities that enable Nielsen to maintain and grow the position of its Latin American Watch Businesses• Communicate and facilitate across multiple functions, time zones, cultures, and levels of the organization• Drive closer regional alignment with the Nielsen global strategy and manage expectations to ensure feasibility, timing and any trade-offs of business requests are well understood

Tampa/St. Petersburg, Florida Area

The International New Business team drives Nielsen’s international business. This team is a knowledge hub of Nielsen's Watch Product Suite and continuously drives collaboration across borders with our global technology teams and regional Commercial and Product Leadership teams. In the role of International New Business Program manager, I manage tenders and proposals from the initial client request - to costing and scoping with subject matter experts - through final client submission. I serve as the international product knowledge repository as Nielsen’s Watch product suite evolves and grows in order to facilitate international solutions. I lead high visibility programs and am constantly engaged with our senior leadership team in making prioritization and strategic business development decisions. I also developed and implemented the new business gating process, a process for prioritizing new proposals that increased visibility and alignment among our international teams.

Tampa/St. Petersburg, Florida Area

Program Management • Drove process governance through delivering weekly program updates on major initiatives, leading the tollgate process for all Nielsen Watch programs, and managing the watch quality reviews• Led execution of the portfolio of projects in the Nielsen Audio 2014 studies including the Radio Brand Effect project (captured brand lift of a radio ad and was correlated with ratings numbers to project ultimate ad impact), the N-Score initiative (used N-score polling to gauge the influence of radio’s top talent), and Radio Lift effort (established the lift in audience when a radio station advertises on TV)Business Process Improvement• Completed Executive Black Belt Certification with the impact of: ◊ Reduced cycle time to complete program updates by more than 9,500 hours per year• Enhanced survey process for the Radio Brand Effect study to yield 10% completion increase• Established metrics monitoring process to raise visibility to sample size issues for RBE Study, ensuring the study maintained a methodologically appropriate sample size• Recruited as an Subject Matter Expert to expand tollgate process rigor I established in my organization across other areas of the businessTraining, Recruitment, and Development• Planned and led Quarterly New Employee training for new associates• Led the employee engagement team to drive Client Competency Score improvement of 12% YOY (the second highest increase was 4%)• Led development and implementation of gamification as an engagement and learning tool for Nielsen. The initial game effort had over 1300 players, and in the second year drew over 2400 players.

Wauwatosa, Wi

Program Management • Managed IT infrastructure integration for an acquired business generating $144MM revenue• Managed $900K integration team budget Business Process Improvement• Drove integration postmortem activities resulting in $15K cost avoidance per integration• Drove simplification & standardization in integration documentation and processes• Built due diligence tool to provide up-front infrastructure budget estimates to simplify and reduce cycle time in creating business caseTraining, Recruitment, and Development• Trained and Deployed 450+ users onto GE equipment, tools, & processes

Wauwatosa, Wi

The Information Management Leadership Program (IMLP) is the key pipeline for future leaders of GE’s world-class global IT organization. IMLP is a full-time, two-year program where participants choose from multiple assignments focusing on system implementations, technical design/architecture and operational excellence. The program provides global classroom experiences and virtual coursework in advanced information technology concepts, finance, leadership and business.1st Rotation: Global Application Maintenance and Support (GAMS) Metrics Leader- Designed, tested, and implemented a helpdesk metrics monitoring dashboard for GE Healthcare, GE Aviation, and GE Transportaiton.2nd Rotation: Infrastructure Integration Project Manager (Acquisition)- Led IT integration, transition, and training for two GEHC integrations. Achieved 100% vendor co-employment risk reduction within 6 months3rd Rotation: IT project manager for GE Healthcare's Surgery business. Led the testing of the Sieble 7.8 implementation and drove compliance on new GE-wide platform for Business & Global IT Apps. (Location: Salt Lake City, UT)4th Rotation: Infrastructure Integration Project Manager (Acquisitions)- Led IT integration for a newly acquired business generating $114MM in revenue. Drove process simplification in the integration processes while piloting new technologies to increase efficiency and decrease cost.Training:Junior Bootcamp [Danbury, CT; July 2009]Senior Bootcamp [Shanghai, China; August 2010]Foundations of Leadership [Crotonville, NY; March 2011]

Hastings, Nz

I was accepted to an international exchange program through the Notre Dame Band. During the summer between my Freshmand and Sophomore years in college, I fostered my love of music and a passion for teaching through teaching general music education classes and giving private instrument lessons at Lindisfarne College and Hastings Girls' High in New Zealand.