Lauren Keller Email & Phone Number

Supporting and enabling the Nielsen Partnership Team and our B2B Partners to sell better, faster, and more efficiently via:1. Optimization of Sales Tools, Knowledgebase, and other Partnership Assets2. Ownership of CRM and sales tool suite and strategic roadmap of sales process and tools3. Creation of training and development content as well as onboarding.

Supporting the NielsenIQ Partner Network, an open ecosystem that uses Nielsen data as connective tissue that better ties partner results - or services - to the way clients measure success. Partners in our network have direct access to a variety of Nielsen’s gold-standard data, as well as support for data, marketing and sales needs. We're currently looking.

Supporting the Nielsen Connect Partner Network, an open ecosystem that uses Nielsen data as connective tissue that better ties partner results - or services - to the way clients measure success. Partners in our network have direct access to a variety of Nielsen’s gold-standard data, as well as support for data, marketing and sales needs. We're currently.

• Implemented strategic review cadence to identify and celebrate major wins as well as address existing concerns that affect the revenue, market share, and cost of doing business within Nielsen’s European and Latin.
• Leading the delivery of a strategic solution measuring TV, Mobile, and PC usage in Italy generating €4M in revenue over a 4 year contract
• Leading a program generating $3M in revenue to modernize Nielsen’s TV measurement service in Mexico including retirement of legacy systems and expansion of measurement coverage into 40 new cities

• As a technology strategy and delivery leader for Latin America, my primary expertise is in Nielsen's digital measurement suite across all Latin American countries, as well as managing all Nielsen Watch (digital.
• Design and manage integrated multi-year product strategies for Brazil, Mexico, Puerto Rico, Dominican Republic, and Venezuela.
• Lead execution of new digital product deployments across all Latin America from creating the initial business case through product launch.
• Understand key business drivers; the commercial significance of our products and programs; and how they relate to the LATAM market
• Translate requirements between business and technical stakeholders
• Align senior and regional leaders across Client Service, Finance, Product Leadership, and Technology Centers of Execellence, to develop and execute value creating programs, align international strategy and roadmaps.

Tampa/St. Petersburg, Florida Area

The International New Business team drives Nielsen’s international business. This team is a knowledge hub of Nielsen's Watch Product Suite and continuously drives collaboration across borders with our global technology teams and regional Commercial and Product Leadership teams. In the role of International New Business Program manager, I manage tenders and.

Tampa/St. Petersburg, Florida Area

• Program Management
• Drove process governance through delivering weekly program updates on major initiatives, leading the tollgate process for all Nielsen Watch programs, and managing the watch quality reviews
• Led execution of the portfolio of projects in the Nielsen Audio 2014 studies including the Radio Brand Effect project (captured brand lift of a radio ad and was correlated with ratings numbers to project ultimate ad.
• Completed Executive Black Belt Certification with the impact of: ◊ Reduced cycle time to complete program updates by more than 9,500 hours per year
• Enhanced survey process for the Radio Brand Effect study to yield 10% completion increase
• Established metrics monitoring process to raise visibility to sample size issues for RBE Study, ensuring the study maintained a methodologically appropriate sample size

Wauwatosa, WI

• Program Management
• Managed IT infrastructure integration for an acquired business generating $144MM revenue
• Managed $900K integration team budget Business Process Improvement
• Drove integration postmortem activities resulting in $15K cost avoidance per integration
• Drove simplification & standardization in integration documentation and processes
• Built due diligence tool to provide up-front infrastructure budget estimates to simplify and reduce cycle time in creating business caseTraining, Recruitment, and Development

Wauwatosa, WI

The Information Management Leadership Program (IMLP) is the key pipeline for future leaders of GE’s world-class global IT organization. IMLP is a full-time, two-year program where participants choose from multiple assignments focusing on system implementations, technical design/architecture and operational excellence. The program provides global classroom.

Hastings, NZ

I was accepted to an international exchange program through the Notre Dame Band. During the summer between my Freshmand and Sophomore years in college, I fostered my love of music and a passion for teaching through teaching general music education classes and giving private instrument lessons at Lindisfarne College and Hastings Girls' High in New Zealand.