Lauren Seitz Email & Phone Number

Charlottesville, Va, Us

Charlottesville, Virginia, Us

Deliver transformative software design for numerous net-zero products across multiple customer portfolios, serving numerous international customers and federal agencies. Partner with engineering, data science, and portfolio leadership to execute cutting edge feature POCs and production deployments leveraging LLMs, computer vision, and other AI/ML technologies. Develop, socialize, and execute strategic vision for the complete redesign of an immensely complex global geo-spatial situational awareness (GSA) platform leveraging billions of data points in real-time. Recruit, manage, and mentor a distributed team of UX designers leading to dedicated design resources scaling across international, platform, and federal portfolios. Establish design principles and guidelines to produce the company’s first comprehensive design system. Lead a multi-company unprecedented effort between siloed engineering teams working at GA affiliates to achieve a new standard of shared product design across several highly-customized web applications. Design and develop innovative and interactive, large screen, touch-enabled, standalone marketing applications in support of business development efforts featuring real-world, high-profile scenarios targeted to key international customers.

Charlottesville, Virginia, Us

Afton, Virginia, Us

Management of successful niche sport horse breeding program, producing US-bred young stock for the most popular Olympic equestrian disciplines.

Afton, Va, Us

Successful woman-owned and operated design studio specializing in the production of web-based applications, online retail outlets, and branded digital properties. Designed, developed, and deployed responsive digital websites as well as traditional marketing collateral. Created cohesive business identities for clients both big and small, and leveraged user research and market data to identify new business opportunities through extensive analysis of each client’s core strengths, target audience, and primary goals. Aligned stakeholders on strategic vision and managed day to day cross functional tasking, fostering strong, repeat client relationships. Produced user journey maps, wireframes, high fidelity prototypes, process flow diagrams alongside various research summaries, ROI reports, and production maintenance support documentation. Experience with solutions including Shopify, Wordpress, SquareSpace, Ektron CMS, Drupal, Joomla, WooCommerce, Volusion, eBay, Amazon, Privy, Google Analytics, and various mobile technologies.

Crozet, Virginia (Va), Us

Led and mentored team of designers and UI engineers supporting a proprietary eCommerce management platform serving clients a la carte marketing, product design, online retail, inventory management, and fulfillment services. Crafted powerful designs using Adobe CC and developed into responsive eCommerce websites using HTML, CSS, and JavaScript. Identified opportunities to streamline production workflows and documented new processes, effectively cutting the deployment time for a simple store from days to HOURS. Translated clients’ official branding and voice through to their store design, marketing emails, and social campaigns, creating a seamless transition from site to store. Designed and produced 100’s of notable online stores for world-famous brands, including AC/DC, Disney Music, Reba McIntire, The Thread Shop, Queen, Jeff Gordon, Bonnaroo Music Festival, and countless others.

San Francisco, California, Us

Designed and developed 100’s of responsive eCommerce stores on a proprietary CMS platform for high-profile customers in the music, sports, and entertainment industries. Aligned brand across online properties and multi-channel promotional efforts, driving increased traffic and revenue to clients’ stores. Leveraged Adobe Creative Suite, HTML, CSS, UX/UI, and mobile-first design principles. Clients included HBO’s Game of Thrones, Showtime, Netflix, music industry figures, sports celebrities, charitable foundations, and many more.

Produced strategic marketing plan, communication and advertising materials, and annual budget for a multi-location optometry practice. Outlined strategic business development initiatives for internal and external audiences, defined performance benchmarks, and authored year-end ROI reporting. Partnered with the accounting team to outline several methods to better organize AP/AR and improve workflows, conserve resources, and increase year-end reporting capabilities. Devised creative solutions to address online business priorities, including conversion optimization, organic search strategies, and other digital campaigns. Implemented content publication calendar, including thought leadership blog, patient newsletter, social media activity, SEO, traffic analysis and reporting, and comprehensive meta data analysis across online platforms. Designed, produced, and maintained a broad collection of branded web properties and managed various social media outlets.

Charlottesville, Va, Us

Spearheaded a 100th anniversary rebranding effort focused on positioning adjustments and establishing a fresh identity rooted in the school’s core valures and future vision. Overhauled all marketing campaigns and collateral, both traditional and digital, including its quarterly alumni magazine, online properties, admissions exhibits, and development materials. Produced innovative print materials for the school’s largest capital campaign, resulting in over $30M raised, beating original targets. Managed department staff, school-wide messaging capabilities, and communication calendar for internal and external audiences. Developed brand standards documentation and co-authored school-wide crisis communication plan for all constituencies. Analyzed business requirements, researched alternative solutions, and spearheaded new database-driven content management system rollout. Authored support documentation and mentored team of non-technical end users. Member of senior administrative staff and crisis communication team.

Crozet, Virginia (Va), Us

Managed the day-to-day tasking, prioritization, QA, and release schedule for all engineering efforts in one business unit. Effectively communicated business requirements, strategic objectives, and executive priorities to software engineering team. Coordinated agile processes from initial design concepts and documentation to development, testing, feature deployment, bug fixes, and production support. Developed design prototypes for enhanced UX across existing store platform, including wireframes and enhanced checkout process flow diagrams. Developed custom SharePoint site to track team productivity and to share information across all levels of the business, increasing resource efficiency.

Charlottesville, Va, Us

Designed, developed, and maintained websites for virtually every department in the top-10 business school. Lead project manager for outsourced website redesign project with Ektron CMS. Coordinated new CMS implementation, developed new branded templates, and provided training to non-technical end-users. Performed extensive analysis of business and IT systems relating to school websites and emerging “distance learning” technologies of the time. Executed email marketing campaigns. Developed graphic standards and usage documentation to unify branding across online properties. Served on the Darden Leadership Forum and elected member of Staff Council.