• Developed and managed digital marketing campaigns though social media, email marketing, online paid advertising (PPC), search engine optimization (SEO) and direct mail.• Implemented online store, expanding national sales which increased profits 9% annually. • Managed the e-commerce sector including inventory valuation, packaging, shipping and receiving.• Managed field level marketing team in Houston, Dallas and Austin, developing corporate relationships with hospitals, hospices, and nursing homes.• Created cost comparison analysis of competitors in each market, presented findings to adjust pricing to reflect company's position in the industry.• Created monthly earning presentations and quarterly investor presentations.• Preserved brand integrity by monitoring consistency and quality of all marketing content.• Coordinated marketing events, created digital platforms and brochures.• Evaluated the financial aspects of product development, such as budgets, expenditures, research and development appropriations, return-on-investment and profit-loss projections.